Social media and climate change reporting original
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1. Social media provides valuable tools for climate change reporting by enabling journalists to strengthen relationships with users and sources, and promote their work to niche audiences. 2. Facebook, Twitter, blogs, and video platforms like YouTube can be used to engage audiences on climate change, spread content, and aggregate conversations around topics and events. 3. While social media provides opportunities for reporting, journalists must take care to verify information found online and avoid using private social media details without consent.
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Social media and climate change reporting original
- 1. SOCIAL MEDIA AND CLIMATE CHANGE REPORTING Yinka Olaito www.yinkaolaito.com
- 2. News consumers now search for news throughout the day...news organizations is to adapt to the evolving habits of their readers.
- 3. ‘‘Social Media provides valuable links to the world around us; enables us to strengthen our relationships with users and sources; and serve as an outlet to promote and distribute our work. As journalists take part in this vibrant conversation’’ . Source: James Hohmann
- 5. NEED FOR SOCIAL MEDIA IN CC REPORTING Social Media is about: dialogue, the community, and niche audiences — a complement to the new direction of news publishing
- 6. 3 LEVELS OF NEWS CONSUMERS 1.Traditional consumers-love print media. 2 Digital Consumers: go to the web and digital for news. 3.The Connected Consumers: go to Facebook and twitter to find news update
- 7. AFRICA AND SOCIAL MEDIA Africa is currently the most dynamic continent on Facebook. It gained more than 50 percent of its 25 million Facebook users in the six months up to February 2011. The top three countries in Africa are Egypt (5.6 million users), South Africa (3.7 million users) and Morocco (3 million users). Source: SocialBaker
- 8. SOCIAL MEDIA: CCR AND SUCCESS The future belongs to people who can spread ideas.
- 9. SOCIAL MEDIA: CCR AND SUCCESS The result we seek must be intentional and aspirational in its design, calculation, presence and overall
- 10. SOCIAL MEDIA: CCR AND SUCCESS Constant value lubrication + engaging content
- 11. SOCIAL MEDIA: CCR AND SUCCESS Community spirit
- 12. SOCIAL MEDIA: CCR AND SUCCESS Localize the pain
- 14. Content Is Not Messaging. It's More Than Copy. Real content drives interaction
- 15. Content =Social Media’s hard currency
- 16. CONTENT Photo. Text, audio, video all in story form
- 17. CONTENT Add value+ avoid hard sell
- 18. CONTENT Respect: people, forum and copyrights
- 19. CONTENT Protect: Confidential and Proprietary information.
- 21. FACEBOOK AS CC REPORTING TOOL Profile and page
- 22. MAXIMIZING FACEBOOK FOR CC REPORTING Wall Notes: vital tool to engage fans/friends, Easy to use Video Photos, Groups: Community of people with common interest Events Links
- 23. Insight page
- 25. 140 characters=To be mobile friendly
- 26. 3 levels Of Interaction Message to all(Publicly)=Tweet update
- 27. 3 levels Of Interaction Message to a specific person(publicly)=@
- 28. 3 levels Of Interaction Message to a specific person privately=DM
- 29. VALUE FOR CC REPORTING Promote
- 30. MASTERING THE PLATFORM FOR CCR Value of a keyword-stuffed profile
- 31. MASTERING THE PLATFORM FOR CCR Engage, connect, follow right audience
- 32. MASTERING THE PLATFORM FOR CCR URL shorter
- 33. MASTERING THE PLATFORM FOR CCR Hashtag=# (aggregate conversation around a topic, event)
- 34. MASTERING THE PLATFORM FOR CCR M.J.AV
- 37. BLOGS Web blog=Online Journal A voice to the voiceless Over 130 millions
- 38. Blogging Platform www.yinkaolaito.com 38
- 39. BLOG ADVANTAGE FOR CC REPORTING Content platform Expertise Education Engagement Feedback www.michaelsageng.com/www.yinkaolaito. 39 com
- 40. BEGINNERS’ GUIDE Choice of platform Goal Develop strategy Feedback Management www.yinkaolaito.com 40
- 41. BLOG: EMBEDDING TOOLS Networked blog-Facebook Twitter profile Url and content spread
- 42. Video Platform Times invention of the year 2005 75 billion videos -user-generated -2Billion views daily- Techcrunch 42
- 43. CC REPORTING/STARTERS’ GUIDE Create account with Gmail. Get a mobile phone/Camera Observe platform rules
- 44. CC REPORTING: SPREADING YOUR MESSAGE Tagging, branding, picture and audio quality
- 45. VIDEO BRANDING/MARKETING TOOL Viewbix
- 46. DOWNSIDE OF SOCIAL MEDIA “Information from your Facebook page, your blog entries, and your tweets — even if you intend them to be personal messages to your friends or family — can be easily circulated beyond your intended audience. This content, therefore, represents you’’.
- 47. DOWNSIDE OF SOCIAL MEDIA The web’s democratic nature could result in a lot of inaccurate buzz, which makes the filtering role of news organizations more important than ever. Some reporters have been too eager to pounce on anything they see online, but being a good gatekeeper means carefully authenticating any information found on Twitter or Facebook. Source: James Hohmann
- 48. DOWNSIDE OF SOCIAL MEDIA It’s important to get consent if using material from people’s pages where they’d have a reasonable expectation of privacy. On a breaking news story, with heavy deadline pressure and a desire to get as much information as possible, it’s tempting to yank details from someone’s Facebook page and throw them on the web. Source: James Hohmann
- 49. LEGAL ISSUES Avoid: unguarded conversation/ Behaviour
- 50. “Be honest about who you are, identifying yourself as a XYZ employee online if you would do so in a similar situation offline. This applies to your Twitter and Facebook accounts, for example, as well as personal blogs and comments you post on other blogs or stories.
- 51. RESOURCE GATHERING TOOLS Google reader RSS IPAD Flipboard-links shared by friends on FB and Twitter Instapper-free read later tool Hunch: tool to personalise the internet and recommend taste Google +
- 53. Data Verifications, Illustrations Tools TinEye Image Level Anaylizer Content producer’s track record and affiliations Photoshop MS Picture manager
- 54. CC RELATED WEBSITES GLOBAL IJNET: http://ijnet.org/ UN framework Convention On climate: http://unfccc.int/2860.php NASA: http://climate.nasa.gov/ Pew Centre: http://www.pewclimate.org/?gclid=CK6M6a_z3asCFQ0OfAodMmM0QA USA environment protection: http://www.epa.gov/climatechange/index.html Inter governmental panel : http://www.ipcc.ch/ Papers: http://onlinelibrary.wiley.com/doi/10.1111/j.1751- 9020.2008.00188.x/abstract Nigeria Knowledge about climate change: http://www.nigeriaclimatechange.org/ccinfo.php Nigeria Environmental study: http://www.nestinteractive.org/index.php Climate Change Nigeria Network: http://ccnnigeria.org/index.html
- 56. CONVERSATION CONTINUES Website: www.yinkaolaito.com E-mail: yinka@yinkaolaito.com Twitter: @pathfindernig Facebook: Yinka Olaito Skype :Yinkaolaito Tel: 234-7029778785 www.michaelsageng.com/www.yinkaolaito.com