how your brand can start talking with community

1. brands... start a
conversation
or, how a brand
can be the
talk of the world
george p. achillias

2. the brand...
• leader
• want to be
reference point
• industry’s trade
mark

3. so far...
job well
done?...
nah, Brands’s
marketing
old fashioned,
and DRY!

5. so far...
• broadcasting
marketing
• one way
• dry, no phantasy
at all
• old, too 90ties
style, wordy
• no conversations

6. now...
twitter account;
boring
not interactive
not sharing
not giving a good reason
to be follower of it!

8. ?

10. where is your
brand?

12. online
presence?

13. ... but job can
be made
much much
better

14. or how Brands should start talking and
listening the WORLD

15. all marketing
is digital
marketing,
one way,
or another!

16. before...

17. what should be done...

18. what to achieve...
engagement

19. how...
• set community
expectations
• provide
cohesive
branding
• be up to date

20. how...
• live
authenticity
• participate in
dialog
• enable peer
to peer
interactions

21. how...
• foster advocacy
• solicit a call to
action

22. engagement
watching
sharing
connecting
producing
curating

23. people B2B use
social media for work
3:1 facebook
to other
media

24. start
talking
with
people
nobody wants
to be messaged
anymore

25. conversations...
NOT message
make it human
way, make
Brands’s voice
human, not a
corporate one

26. continuos...
NOT
episodic
relationship
with brands/
agencies doesn’t
have an end

27. try to build
what Brands
means... Start
talking LOUD,
listen GOOD

28. start dialogue not
only between Brand
and agencies/ brands/
telcos but make them
talk to each other...
be there, start a big
conversation party

29. listen to learn
learn to listen

30. conversation
economy...
brands/ agencies
are not the
target...
TALK TO THEM
make them
your salesforce

31. demographics-
individuals
anonymous -
eponymous

32. at the end of the day,
Brand is a leader... but it
is time to choose what
kind of... an old style
or
a charismatic influencer
conversationalist

33. thank you
all photos are from flickr and tumblr
for more get in contact with
George P. Achillias
+30 6943 21 8953
@thibetian
about.me/gachillias
facebook.com/thibetian
georges.achillias@gmail.com
thibetian.posterous.com