1. NGO: SHEER H2O

2. TAGLINE
ABSOLUTE PURITY!

3. POSITIONING
BEING PURE H2O

4. PERSONALITY
CAUSE
ORIENTED
HONEST CREDIBLE REFRESHING

5. CONCEPT
Sheer H20 is an awareness driven movement that
strives to educate and inform the mass about the
consumable drinking water

6. WHY?
“ India is on the verge of becoming the world capital
of lead poisoning ”
53%
Source: Eureka Forbes -GFK 2013
Using Water
purifiers
17%
Boil Water
14%
Packaged
Drinking
Water
16%
Drink water
from taps

7. IN ONLINE SPHERE
Source: Google Trends

8. CONSUMER BEHAVIOR ANALYSIS
• Convenience
• Health Benefits
• Taste
• Awareness about hard/soft water
• Awareness about Brands of water bottle
• Safety (Health Benefits)
• Awareness about Contents in water
• Filtration process

9. OBJECTIVE
TO EDUCATE & INFORM THE MASSES

10. USP
CAUSE DRIVEN | TREND SETTING

11. PERSONIFICATION
• Sneha Rawat has done her Post Graduation in Marketing from NM College,
Mumbai. She is currently holding a position of a project manager at Teach
For India. Her interests lies in the betterment of the society. She gets an
annual package of 7-9L
• Ankur Jain has done his MBA in Finance from JBIMS, Mumbai. He is
currently an entrepreneur with an annual income of 15-20L. He believes in
the growth of society. He loves nature and has been associated with an
NGO for forest conservation.

12. BRAND ATTRIBUTES
KNOWLEDGABLE TRUSTABLE REFRESH

13. COMMUNICATION TONE
SERIOUS AFFIRMATIVE INFORMATIVE

14. STRATEGY
GENERATE BUZZ ENGAGE USER SUSTAIN

15. PLATFORMS
CORE SECONDARY
FACEBOOK TWITTER
WORDPRESS

16. POST ANALYSIS

17. FACEBOOK REACH

18. FACEBOOK NOTES

19. FACEBOOK POST REACH

20. FACEBOOK INSIGHTS

21. DEMOGRAPHICS REACHED

22. DEMOGRAPHICS REACHED

23. TWITTER

24. TWEETS

25. TWEETS

26. TWITTER CONTEST

27. TWITTER ANALYSIS
Source: Simply Measured

28. TWITTER FOLLOWER REPORT
Source: Simply Measured

29. WORDPRESS

30. WEBSITE VIEWS
Source: Bit.ly

31. WEBSITE VIEWS
Source: Bit.ly

32. WEBSITE VIEWS
Source: Wordpress

33. WIKIPEDIA

34. WIKIPEDIA PAGE

35. THANK YOU!