Mobile marketing allows you to reach a highly targeted audience and have direct marketing communication with a variety of different customer groups. Unlike other devices, mobile devices are mostly owned by one individual who carries their devices at all times. As a result, customers can check your marketing messages and campaigns in real time.

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Mobile marketing is
promotional activity
designed for delivery
to cell phones, smart
phones and other
handheld devices,
usually as a
component of a
multi-channel
campaign.
Mobile marketing Definition

3. 03
Some mobile marketing
is similar to advertising
delivered over other
electronic channels
such as text, graphic
and voice messages.
SMS messaging is
currently the most
common delivery
channel for mobile
marketing. Search
engine marketing is the
second-most common
channel, followed by
display-based
campaigns.
Mobile Marketing is promotion activities

4. 04New mobile marketing channels
location-based service (LBS)
which involves detecting the
area the user is connecting from
(geo-location) and sending
marketing messages for
businesses in that area.
barcodes, which are barcodes that scan
vertically as well as horizontally to
include much more information. A
mobile user can scan barcodes in the
environment to access associated
information.

5. 05
GPS messaging, which
involves location-specific
messages that the user
picks up when he comes
into range.
SMS has another advantage
specific to what you're doing:
Your signup rates will be
higher. Your Text Messaging
Campaign: The downside of
SMS is pretty obvious: You
can only do so much with 160
characters of plain text
New mobile marketing channels

6. 06
you'll need to set up a webpage
form usable on mobile phones.
f your web designer doesn't
have experience making mobile
web pages, suggest he use the
mobile HTML5 boilerplate as a
starting point.
Finally, try a brochure. By
including a QR code and a SMS
call-to-action, you'll likely end up
with a better response rate. Even
so, I suggest you focus on one at
a time. Once you have that on
autopilot, add another. But
always measure and test, so you
can tell what's worth your while.
Mobile marketing tracking and analytics

7. 06
you'll need to set up a webpage
form usable on mobile phones.
f your web designer doesn't
have experience making mobile
web pages, suggest he use the
mobile HTML5 boilerplate as a
starting point.
Finally, try a brochure. By
including a QR code and a SMS
call-to-action, you'll likely end up
with a better response rate. Even
so, I suggest you focus on one at
a time. Once you have that on
autopilot, add another. But
always measure and test, so you
can tell what's worth your while.
Mobile marketing tracking and analytics