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1. Yogesh Karande
C T L Euro College
M B A
Reg: 12-2012

2. FOUNDATION OF APPLE
Steve Jobs and Steve
Wozniak laid the foundation
of APPLE COMPUTERS INC.
on April 1,1976 to sell the
Apple 1 (personal computer
kit)

3. NAME AND LOGO
The name was taken by Steve Jobs.
The first Apple logo was designed by Ron Wayne, co-
founder of Apple Computer. It was rather a picture
than a logo. It showed Sir Isaac Newton sitting
beneath the famous Apple tree thinking about gravity.

4. NAME AND LOGO
In 1977 Jobs asked the art designer Rob Janoff to
design the new Apple logo. The new logo had a simple
shape of an Apple, bitten into, with the colors of the
rainbow in the wrong order.
In 1997, Steve Jobs decided to drop the multi-colored
Apple logo and replace it by a solid-colored logo. The
first Apple computers to feature the new logo were
the new PowerBook G3s in 1998

5. THE EVOLUTION OF A BRAND
1977 1997 20061975 2013

7. "Apple is committed to bringing the best personal
computing experience to students, educators, creative
professionals and consumers around the world
through its innovative hardware, software and
internet offerings”
MISSION STATEMENT

8. Best Known Products
 Hardware line:
 Macintosh line of personal computers
 iPod portable media players
 iPhone
 Software products:
 Mac OS X operating system
 iTunes media browser
 iLife – iMovie, iTunes, iPhoto
 Final Cut Studio – video editing
8

9. The start…
 1975 – Steve Wozniak was working for Hewlett
Packard (calculator manufacturers) by day and was a
computer hobbyist by night.
 He realized that the prices of some computer parts
had gotten so low he could buy them himself.
 Decided to work with fellow hobbyist Steve Jobs to
build their own computer
 On 4/1/1976 – released the Apple I (for $666) and
started Apple Computers. Had 8 KB of RAM.
9

10. APPLE 1
(LAUNCHED ON 1 JULY 1976)

11. Apple 1976-1984
APPLE 1
(LAUNCHED
ON 1 JULY
1976)
APPLE 2
(INTRODUCED
ON 16 APRIL,1977)
• APPLE 3
(MAY 1980)

12. • APPLE LISA
(INTRODUCED ON 1
JANUARY 1983)
• APPLE LISA 2
(INTRODUCED ON 1
JANUARY 1984)
• MACHINTOSH
(January 24,1984)

13. Competitors analysis
Apple's top three hardware competitors are Dell,
Hewlett-Packard, and
IBM.
In addition, Apple competes with Microsoft in many
areas of the personal computer software industry.

14. Dell Inc.
Founded in 1984 by Michael Dell, Dell lnc. (www.dell.com) was the.
largest manufacturer of personal computers in 2004.
Dell's greatest strength is its ability to drive down costs through its
direct sales approach.
Dell has nearly perfected the cost and quality control aspects of just-
in-time manufacturing, and thereby has enjoyed a tremendous
advantage over its rivals in quality and production costs.
Dell is not known for innovation. Dell has limited itself to
few product categories outside of its core computer hardware.
Dell's sales of items such as printers, network switches, projectors,
and USB storage devices have been limited.
Dell is diversifying
its product line into consumer electronics. Dell has begun to branch
out into other areas by launching its own music download store.

15. Hewlett-Packard
Hewlett-Packard's merger with Compaq on May 3,
2002, has created a large company.
Hewlett-Packard does have certain
competent strengths. Sales of printers and printer ink
account for approximately 30 percent 0: the
company's total revenue but generates 70
percent of its operating profits.
offer a desktop computer at a price much lower than
Apple can.

16. International Business
Machines(IBM)
Apple and IBM jointly developed the Power PC
line or central processing chips to compete with Intel
and its Pentium line of central processors.
In December 2004, Lenovo Group Limited, the largest
information technology company in China, acquired
IBM's Personal Computing Division.

17. Microsoft
John Sculley's decision not to license the Macintosh
operating system to Bill Gates lead to Windows
operating system developed by Microsoft .
Windows operating system captures close to 95
percent of the personal computer industry.
The Windows Media Player comes bundled with the
Windows operating system that is
sold on almost every computer in the world.

28. SWOT ANALYSIS
STRENGTHS
One of the oldest hardware
manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
apple
Product diversification
WEAKNESSES
Focusing on internal engg.
more than marketing
High price
Consumer faced problems with
faulty batteries
Had difficulties on some of its
products’ quality control
Not issued dividends

29. SWOT ANALYSIS
OPPORTUNITIES
Less expensive new product
lines with quality.
Product line is functional and
attractive.
Flexibility to its users.
iPods are able to communicate.
New car models with iPod
connectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid
rate.
Forced to develop new
products.

30. CONCLUSION
Commitment to licensing, push for economies of scope
between media and computers
Strategic alliances. An equity strategic alliance. An
effective way for a company like Apple to accomplish this
would be in the form of a joint venture.
Apple should continue pushing the new line of media-
centric products. This innovative company exploits its
second-mover position. In the future, they will need to
continue innovating to expand the boundaries of both
media and computers