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Measuring Social Media Reputation with the SMR Index

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Yomego
Yomego

Yomego\'s workshop on Social media monitoring and ROI from the social media world forum.

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[object Object],[object Object],[object Object],[object Object],[object Object]
Numbers alone are meaningless ,[object Object],[object Object],[object Object]
What can / should be measured ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One answer: Social Media Reputation (SMR) Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One answer: Social Media Reputation (SMR) Index 4) Overall score is presented alongside comparative indices for competitors 5) Can be updated daily / weekly / monthly 6) Accessible via online dashboard 7) Monthly insight accompanies the metrics, with recommendations 8) Case studies have plotted a direct correlation between %increase in SMR score and corresponding %increase in sales
Integration is the key ,[object Object],[object Object],[object Object],[object Object]
Measurement comparisons
Pitfalls with social media monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object]
The dangers of doing nothing (or too little, too late) United Airlines Jan Moir Dominos Taco Bell Habitat Eurostar
Guess the SMR score
 
Guess the scores
 
Guess the scores
 
Guess the SMR score
 
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Measuring Social Media Reputation with the SMR Index

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. One answer: Social Media Reputation (SMR) Index 4) Overall score is presented alongside comparative indices for competitors 5) Can be updated daily / weekly / monthly 6) Accessible via online dashboard 7) Monthly insight accompanies the metrics, with recommendations 8) Case studies have plotted a direct correlation between %increase in SMR score and corresponding %increase in sales
  • 7.
  • 9.
  • 10. The dangers of doing nothing (or too little, too late) United Airlines Jan Moir Dominos Taco Bell Habitat Eurostar
  • 11. Guess the SMR score
  • 12.  
  • 14.  
  • 16.  
  • 17. Guess the SMR score
  • 18.  
  • 19. Q&A