Precision by YouEye enables business leaders to dive deeper into their customer intelligence, by pinpointing critical opportunities for driving innovation, inspiring new ideas, and delivering the data you need to make truly informed decisions.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Bringing High-Def Precision to Strategic Analytics
1. Bringing High-Def
Precision to
Strategic Analytics
Data is everywhere and you have an overwhelming number of data
points to collect, analyze, and track. Each digital action can be mapped
onto dashboards that provide a wealth of tactical information—bounce
rates, click-paths, and conversion rates to name a few. These metrics
tell you the story of what your customers did, but fail to tell you the
motives behind their decisions and behaviors. More often than not, Big
Data raises more questions than provides answers.
Big Data has a
Problem.
YouEye has a
Solution.
Precision by YouEye enables business leaders to dive deeper into their
customer intelligence, by pinpointing critical opportunities for driving
innovation, inspiring new ideas, and delivering the data you need to
make truly informed decisions.
You need full, not partial visibility into the entire customer journey and
marketplace when designing strategic initiatives. With Precision, you
can take advantage of YouEye's advanced analytics and machine
learning technologies to extract in-depth, on-demand insights,
capturing vital nuances and uncovering your customers' true intentions.
After all, your customers are more than data points, they are individuals.
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2. “YouEye delivered extremely valuable insights to us
significantly faster and more cost-effectively than any other
solution we’ve tried in the past. We’ll be leveraging their
technology to ensure that we build products that our
customers will absolutely love.”
D. Grabel, Sr. User Experience Manager at Seagate
Increase in
Messaging
Resonance
106%
!
Decrease in
Shopping Cart
Abandonment
8%
Increase in
Website
Conversions
500%
Increase in
Customer
Acquisition
33%
"
#
…
of buyers wish their hand
lotion was also antiseptic
31%
#
…
of shoppers wish their
favorite brands had
rewards point programs
34%
#
…
of shoppers 24-32 would
buy after-exercise skin
care packages
58%
#
…
of buyers wish skin care
product lines were tailored
to seasonal weather
38%
INNOVATION PACKAGING
“YouEye allowed us to understand why
customers behave as they do by capturing
and analyzing behavioral data that
complements our analytics-based systems.”
Fred Jabbour, VP of Product at Spotsetter, acquired
by Apple
An Innovation Precision dashboard customized for a major CPG company, designed specifically to identify
opportunities for new product development and optimizing packaging.
“With YouEye, we’ve been able to launch
projects, make changes, assess the impact,
and iterate in a matter of weeks rather than
months. By delivering valuable insights at an
unparalleled speed, YouEye has empowered
us to improve our eCommerce site more
efficiently than ever before.”
Bart Ons, Director eCommerce and Web Strategy at
T-Mobile
#
…Define Luxury
Leather Seats
4
1
SatNav2
Dual-Temp Ctrl3
Keyless Entry
5 Seat Warmer
Define Reliability
Lifetime Mileage
4
1
Maintenance Costs2
Brake Costs3
Service Package
#
…
#
…
of buyers prioritize luxury
over eco-friendliness when
purchasing
43%
#
…Define Ecofriendly
Electric
4
1
Hybrid2
MPG Ratio3
Diesel
OPPORTUNITY
A Brand Precision dashboard designed to help a major auto manufacturer assess which terms and
concepts resonate most with both their customer base and the market as a whole, allowing them to
prioritize their value proposition and create powerful messaging that drives customer engagement
Targeted Robust Insights with Measurable Impact
Each Precision is comprised of 20 key metrics tailored to illustrating the most critical moments in your
customers’ journey, identifying how their behaviors and decisions drive your key business objectives. By
leveraging advanced behavioral and sentiment analytics technology, Precision provides the deeper,
explanatory insights that are missing from your current analytics suite. Precision also delivers
automatically generated highlight reels of your customers’ feedback and behaviors, illustrating your
customers’ experiences in a powerful and sharable medium.
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“We discovered several big UI/UX misses that will help vastly
improve the next mobile app. It learned an incredible
amount about where users were struggling, and,
surprisingly, what features we thought were only ‘nice to
haves’ that they absolutely loved.”
Kelly Peterson, Sr. Strategy and Marketing Manager, ThirdLove
3. Five Different Precisions
Bringing Strategic Data to Your Analytics
Oriented around the discovery and explanation of the underlying factors that impact your KPIs, YouEye's
custom behavioral analytics solutions deliver actionable insights to improve performance.
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• Transform the way you do business: create products that drive innovation, messaging that inspires,
and flawless customer experiences.
• Capitalize on powerful, personalized insights at scale in an easy-to-understand, on-demand
dashboard delivered straight to decision makers.
• Measure and optimize your performance in the market with on-demand customer feedback.
Brand
! "New
eCommerceOmnichannel Messaging Innovation