Digital strategy & social media mix – Michele Polico
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Young Digital Lab – Milan, October 4th & 5th 2012
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Digital strategy & social media mix – Michele Polico
- 1. Digital Strategy & Social Media Mix Michele Polico lunedì 8 ottobre 2012
- 2. lunedì 8 ottobre 2012
- 3. “ a way to see something is also a way not to see something K. Marx lunedì 8 ottobre 2012
- 4. BE NEUTRAL! lunedì 8 ottobre 2012
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- 7. Medium is the message... not always! http://youtu.be/AuKMDJ3QlvQ lunedì 8 ottobre 2012
- 8. A social approach must also include non-social channels There are no good strategies, just good strategists lunedì 8 ottobre 2012
- 9. Obiettivi Risultati Ascolto Brand Strategy Azione Tattica Environment lunedì 8 ottobre 2012
- 10. The strategy must be generic enough to allow tactical adjustments Strategy: long-term ideal Tactics: adaptation to the project situation lunedì 8 ottobre 2012
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- 13. Adding a Like button is not a social strategy. lunedì 8 ottobre 2012
- 14. The Social World has completely changed the way of thinking about business, marketing and communication. It also influences the objectives set by the marketing creativity. lunedì 8 ottobre 2012
- 15. Test purchase Top of mind Loyalty If creativity that doesn’t take advantage of the fact that every person nowadays is a medium it can’t be effective, at the time of the Social World Word of mouth Conversation lunedì 8 ottobre 2012
- 16. Imagine the stories you want to tell your customers and make sure that everything is built in order to pass them lunedì 8 ottobre 2012
- 17. lunedì 8 ottobre 2012
- 18. “ The tragedy in life is not to achieve the objectives: it’s not to have B. Mays lunedì 8 ottobre 2012
- 19. Social Media Marketing puts the relationship as a strategic objective of the business lunedì 8 ottobre 2012
- 20. A Social Media Marketing strategy must therefore predict two moments: 1) The creation of the relation (advertising, viral marketing, social plugins, social media monitoring, PR...) 2) The manteinment of the relation (social media calendar, social media policy, social CRM...) lunedì 8 ottobre 2012
- 21. “ Half the money I spend on advertising is wasted; the trouble is I don't know which half J. Wanamaker lunedì 8 ottobre 2012
- 22. Budget } } } Performance Target lunedì 8 ottobre 2012
- 23. Now I'll tell you a secret lunedì 8 ottobre 2012
- 24. There’s no good digital campaign without a good media budget. lunedì 8 ottobre 2012
- 25. “ However beautiful the strategy, you should occasionally look at the results W. Churchill lunedì 8 ottobre 2012
- 26. Solid Cost effective Measurable lunedì 8 ottobre 2012
- 27. But how to measure ... lunedì 8 ottobre 2012
- 28. “ lunedì 8 ottobre 2012 I believe that God created the Internet so we could fail faster A. Kaushik
- 29. Thanks! lunedì 8 ottobre 2012