OMD Czech tým 1 (Barbora Janáková, Tereza Harazímová)

1. NEVER
FORGET

2. It‘s 2090 and we have survived the
Apocalypse. We know what happened in 2015
but we don‘t know what happened before.
Now, there are three options how you can
change your future:
Find your hero
Grandma, confess to me
My letters

3. Help us understand,help us avoid
next tragedy,help us never forget!
This main claim will appear in TV, digital,
print and radio advertisement.
The main purpose is to warn people about
forgetfulness.

4. How to achieve it?
 One main campaign
 3 small acompanying
videos to fully target
the whole population
 New way of sharing
through the Facebook
page
 Longterm collaboration
with schools

5. Find your hero
Czech people usually don´t have
a role model. Therefore, viral
video proves them there is no
difference between a superhero
and a normal citizen.
Media:
Youtube, PP in Show Jana Krause
PP in Dobré ráno s Českou televizí

6. Grandma, confess to me
People do not know much
about the history of
their family…
Therefore,trendsetters
will interview their
elderly relatives – to
show there is a lot of
wisdom.
Media: Radio, TV
shows,collaboration with
schools

7. My letters
The main purpose is to
find old letters from
relatives, record them
and share their lifes
with the world.
Media: Facebook,Youtube

8. Longterm campaign
History lessons at schools
will be revived by visits of
grandparents of students.
Lectures will be recorded and
linked with Grandma, confess
to me campaign.
Media: Facebook, Radio

9. Nice to have
Collaboration with
Pilsner, Becher and
Kofola.
Events in pubs with
hostesses who will
offer free drinks
and record memories
of guests.