Theme address - World Cocreation Day 2014

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The theme address of World Cocreation Day 2014

Business

Be a platform.
Let customers create.
Theme 2014

Who is a Customer?
1. Customer is a Number/Data
2. Customer is a Segment
3. Customer is an Individual
4. Customer is a Creator
Four Perspectives on Customers

Customer is an individual
(Mass Customization)

Thank you
G Sankaranaryanan
Founder Director
Forum for Cocreation Excellence
www.worldcocreationday.com

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Theme address - World Cocreation Day 2014

1. Theme Address 2014 World Cocreation Day 8th August, 2014 PARK Global School of Business Excellence Coimbatore

2. Prof C K Prahalad (1941 -2010)

3. What is cocreation?

4. Be a platform. Let customers create. Theme 2014

6. Who is a Customer? 1. Customer is a Number/Data 2. Customer is a Segment 3. Customer is an Individual 4. Customer is a Creator Four Perspectives on Customers

7. Customer is a number (Mass Production)

8. Enabler: Assembly Line

10. Customer is a segment (Customization)

11. Enabler: CKD

12. Customer is an individual (Mass Customization)

13. Enabler: Configurator

14.

15. Customer is a creator (Cocreation)

16. Enabler: open innovation blocks

17.

18.

19. Examples

20. Software

21. Electronic Hardware

22. Smart Phone

23. Thank you G Sankaranaryanan Founder Director Forum for Cocreation Excellence www.worldcocreationday.com