Learn how to use LinkedIn to gain interest, start conversations, get engagement from Decision Makers and make money!

1. Monetizing Engagement on
LinkedIn Part 1 – Content
Yuhannes Watts
LinkedIn Sales & Marketing Strategist
www.learn2link.com

2. Who is Yuhannes Watts?
Training:
Open Workshops
One 2 One Sessions
Team sessions
WINGMAN Consulting
Specializing in:
FREE LinkedIn
LinkedIn CRM
Relationship Strategy
Relationship Development
Target Market Focus
Pipeline Development
Creating Value
Prospecting
Network Leverage
Engaging Decsion Makers
LinkedIn Training That Get’s Results!

3. Monetizing engagement happens in 3 easy steps:
1.Content
2.Monitoring Engagement
3.Follow Up
The 3 Steps

4. The BIG buzz in all of social media is
CONTENT! The great thing about LinkedIn
is that you DON’T have to create it! This
works out great if you’re a slacker like me…
On the other hand there are VERY creative
& quick ways to create your own content
which means you don’t have to write a
blog every week.
The Secret Sauce

5. “I’m in sales… Why should I be concerned
with content?
Most sales professionals are out hunting for
decision makers. Sharing THE RIGHT content
will lead decision makers right to you…
A New Perspective

6. Most people look at content as a blog or article… I look as content
as Anything that can be posted. Think outside of the box…
Blog
Article
Website
Comment or Post
Photo
File or Document
Video
Types of Content

7. The easiest type of content is creating a post from the Home
Page area of LinkedIn. Write anything you like, but make it
INTERESTING! You can attach files right from you computer!
There are a few Secret Strategies I teach for this simple step!
**Make sure to link your twitter account for DOUBLE IMPACT!
Example #1 – Post or Comment

8. Posting websites is pretty easy too. Just copy and paste
the website link and it auto-populates. Use this to drive
prospects to your website and generate more interest in
what you do. As always there is a strategy to this…
Example # 2 – Website

9. This photo speaks for itself! Almost no one on LinkedIn is
posting photos. Visuals have a high engagement effect…
Again, there is a strategy component…
Example # 3 – Photos

10. The Focus? Next Step…?
The Focus should be on consistently posting
relevant content keeping your Target Audience in
mind. If you’re a Technology Firm, then DO post
things related to technology – DON’T post things
about food!
The Next Step is to MONITOR ENGAGEMENT … I’ll
discuss that in Part 2 – coming soon!

11. +Happy Selling!
www.learn2link.com