Future Lighting Europe, taking place 5th - 6th April 2011 at Amsterdam, the Netherlands, will gather consultant engineers, contractors, architects and suppliers in European lighting industry to discuss and uncover a lighting scheme that will excel in the highest energy standards and achieve lighting infrastructure that is compliant with demanding legislation. Be the first to learn of effectively incorporating the latest LED and OLEDs technologies into architectural design, to take away the lighting design strategy in terms of energy efficiency and sustainability, this will be a unique and must attend meeting for all.

1. FUTURE LIgHTINg
EUROPE
Revolutionise The Commercial Lighting Experience
With The Next Generation Technologies, Controls & Save
Client Focused Design €250
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5th - 6th April, 2011 • Radisson Blu Hotel • Amsterdam, the Netherlands 28th January
2011
CRITICAL THEMES AND TOPICS INCLUDE: Exclusive insight from industry
renowned experts, featuring:
Design, Plan and Deliver: Lighting scheme that will excel
in the highest energy standards and achieve lighting
infrastructure that is compliant with demanding legislation Simone Collon
Lead Light Designer
Understand and Uncover New Technologies: How to cope ARUP Amsterdam
with the fast changing technology in lighting industry
Jim Collin
Integrate Natural Lighting: Your design scheme can Senior Lighting Designer
benefit massively from the careful incorporation of WSP Lighting Design
daylight - find out now!
Frédéric Bindji Odzili
Evaluate Energy Efficiency Regulations and it’s effect on Structural Engineer
your project RFR
Lara Elbaz
Lighting Designer
WHAT’S NEW FOR 2011? Lara Elbaz
Gallery Fashion Store & Rivers of Lights Case Rafael Gallego
Studies revealed! Lighting Designer
Unique & In-depth Masterclasses by áureolighting
McKinsey & Co. & Amey
Kai Piippo
Insight from Atkins Global, WSP Lighting Design Creative Director Lighting Designer PLDA
and AECOM Ljusarkitektur
Plus network with decision makers and pioneers
in future lighting Exclusive Insights on the biggest
projects in Lighting from:
“Good lighting design is not about technology. It’s about putting
the right light, at the right place, at the right time. Future Lighting City of Eindhoven
Conference will be exploring the opportunities that correct
realities:united
lighting can give us.“
AECOM
Jim Collin, Senior Lighting Designer, WSP Lighting design
Scott Wilson
Hochtief Energy Management
Atkins Global
Amey
McKinsey & Co. Inc
Jacobs
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

2. WELCOME TO
FUTURE LIgHTINg EUROPE CONFERENCE
ARE YOU AWARE OF THE LATEST OLED’S, LED’S OPPORTUNITIES IN FUTURE LIGHTING?
Dear Lighting Professional,
Our guarantee to you…
1.New contacts, new business – our unparalleled
With the EU planning to ban traditional light bulbs, the industry networking opportunities are designed to give you
stands at a critical junction where new technologies and strategies crucial face time with key decision makers from
are essential to your lighting design. Delivering an energy efficient across the industry
lighting scheme is key to maintain client satisfaction and provide
long-term profits. 2.The very best business intelligence! We have
carefully selected each and every member of our
Future Lighting Europe will address some of the most recent speaker faculty to ensure that you hear from only the
thought-leaders and pioneers in light design
advancements in LED’s, OLED’s and fluorescents lighting. It will
give you an opportunity to stay competitive in a fast changing 3.In-depth interactive master classes will deliver
market and gain first-hand insight from leaders in the industry. detailed insight into lighting engineering techniques
and delivery methods that really work!
Are you ready for the new wave in lighting?
At Future Lighting Europe you will:
• Find out which are the new possible applications for OLED’s Who Should Attend Future Lighting
in the building envelope Europe 2011?
• Understand how to successfully incorporate daylight into • Heads of Infrastructure
your lighting design scheme • Heads of Electrical Engineering
• Principal Architects our
• Learn about the application of media façades on the Make sure y
• Lighting Engineers company is
building & their possible integration to buildings architectural • Industrial Designers represented-
design ay!
• Lighting Designers sign up tod
Our speaker faculty includes WSP Lighting winning design,
Arup’s first ever LED integration of LED’s with glass, as well as “This Conference examines lighting as new
Lara Elbaz who will present one of the most people orientated development continues to push boundaries
design in the city of Valloladid that is boosting the city’s tourism eroding tolerances. This makes it increasingly
potential. important for all parties to understand technology
limitations in order to provide realistic, optimal
Future Lighting Europe is a must attend meeting for every solutions to aspirations”
lighting professional – mark your diary 5th - 6th April 2011, your
Lara Elbaz, Lighting Designer, Lara Elbaz
most critical business meeting of the year.
See you in Amsterdam!
Best Regards,
Construction IQ: Delivering quality content and events to enhance your
knowledge and strengthen your networks. Become a member here:
Sintija Dobrotinsek http://www.iqpc.com/IQLogin.aspx
Conference Director Keep in Contact with Us!
Construction IQ
P.S. Book Early and Save More! Sign up by 28th January 2011 Follow us on Twitter: twitter.com/ConstructionIQ
to save €250.
Join in LinkedIn Group: Construction Professionals Networking and Events
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

3. MAIN CONFERENCE DAy ONE:
TUESDAy 5TH APRIL 2011
ARE YOU AWARE OF THE LATEST OLED’S, LED’S OPPORTUNITIES IN FUTURE LIGHTING?
8:30 Registration and Coffee 13:00 Networking Lunch
9:00 Welcome Address from Construction IQ 14:00 Interactive Panel: Ask our speakers about their
experienced on LED’s, OLED’s and florescent lighting
9:05 Chair’s Opening Remarks Alan Jaques, Sector Leader Exterior Lighting, ATKINS
GLOBAL
9:15 Exterior lighting: Ensuring sustainable lighting Jim Collin, Senior Lighting Designer, WSP Lighting Design
installations through the appropriate application Lara Elbaz, Lighting Designer, Lara Elbaz
of lighting standards and apparatus. How bright is Rafael Gallego, Lighting Designer, áureolighting
bright enough?
• Evaluate current standards in order to reduce excess 14:45 Rivers of Light: Beauty and sustainability for the city of
brightness and costs Valladolid
• Learn why it is essential to apply a different specification • Design: enhancement of the city‘s monuments, buildings
of illumination requirements for each given use area and environments by means of a lighting route that
• Best practice guide for striking a balance between enhanced the city’s touristic potential
standards and sustainability • City: Valladolid’s Municipality, integrated in the LUCI
Alan Jaques, Sector Leader Exterior Lighting, ATKINS network, launches a pioneer initiative - superior example
GLOBAL of working with an ambitious municipality that achieves
in delivering a lighting projects that a success for all
10:00 CASE STUDY: Gallery Fashion Store - Successful stakeholders
integration of LED’s and glass into architecture • Sustainability: important energy saving achieved by
• A breakthrough in façade lighting! Learn how the Gallery reducing existing lighting levels and using efficient light
Fashion Store implemented an elaborate control sources
system that delivered new innovation through its design • People: emphasize subjective aspects and well being that
scheme proves lighting can improve the living place
• Find out how can 5,000 glass disks each with their own Lara Elbaz, Lighting Designer, Lara Elbaz
individual luminaries created an ocean of colour and
movement -and how this contributed to the commercial 15:15 Afternoon Networking Break
turnover of the building
• How will media facades change the shape of advertising & 16:00 Are you still energy efficient? Much needed revision
what opportunities does this create for lighting industry three years after the installation of a new lighting
Simone Collon, Lead Light Designer, ARUP Amsterdam system
• Evaluate the existing standards and determine your follow
10:45 Morning Networking Break up evaluation strategy
• Find out which measurements you should include in your
11:30 Technology versus design: Moving forward by going follow up studies
back to basics • Anticipate the hurdles you might encounter when
• How to make technology serve good design rather than executing the evaluation and how to ensure you deliver a
stipulate it comprehensive report on energy consumption
• Focusing solely on LED’s, is the industry suffocating good Kai Piippo, Creative Director, Lighting Designer,
lighting design? Ljusarkitektur
• Dimming the light, what are we trying to achieve?
Jim Collin, Senior Lighting Designer, WSP Lighting Design 16:45 Chair’s Closing Remarks
12:15 Moonlight as a source of stage lighting
• Find alternative lighting sources to achieve a dramatic
effect that will serve the needs of stage lighting
r place at the
Reserve you
• Learn how to use moonlight with the help of sophisticated
engineering calculations to analyse the relationship of the
f the year!
movement of the moon within the site of the theatre lig hting event o
• How can advanced structural engineering help you
achieve better lighting scheme in outdoor infrastructure
Frédéric Bindji Odzili, Structural Engineer, RFR
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

4. MAIN CONFERENCE DAy TWO:
WEDNESDAy 6TH APRIL 2011
8:30 Registration and Coffee 12:30 Networking Lunch
9:00 Chair’s Opening Remarks 13:30 How to seamlessly incorporate Lighting Controls into
the building and achieve a more functional space
9:05 Integration of lighting controls: A users guide to • Revert the ambivalent attitude of the client towards lighting
keeping lighting control simple control and ensure you find the right solution for them
• Understand how the timers and controls are different for • Balance the complexity of controls and avoid confusing
different types of lamps the client
• A look at wireless control systems – the pro’s and con’s of • Why using a simple interface can sometimes be more
going wireless then enough
• How can dimming light save you energy and still ensure Stuart Bulmer, Lighting Engineer, Scott Wilson
safety in the area
• Install presence detectors with new systems to help 14:15 Addressing the hot issue: How can we ensure the
reduce energy use technology you are installing in our scheme is up to
Rik van Stiphout, Programme Manager Lighting, City European standards
of Eindhoven (ORVM) Public Space, Public Transport & • Much needed performance testing for the imported
Environment technology - evaluating the possible implementation
methods
9:50 A guide to “Fit-For-Purpose” sustainable lighting in • European quality labels – discussing the feasibility of
retail industry driven market surveillance
• Lighting Strategy: balancing the client’s aspiration wish • Non-compliant products on EU market - how to select the
list to the actual construction budget right product for your scheme
• “Is sustainable management killing good lighting Kenneth Munck, President, Danish Lighting Design
practice”? Center
• Insight into how the construction industry views lighting
• Retail daylight factor, how daylight and artificial light can 15:00 Afternoon Networking Break
co-exist within the retail environment - create a winning
combination 15:30 Learn what features light designers are looking for in
Jan Edler, Architect, realities:united the LED technology
• Find the LED that offers improved colour to expand the
10:35 Morning Networking Break creative opportunity for your scheme & client
• How to ensure long term stability of your LED’s and
11:05 Re-addressing the standards for lighting class - how guarantee your products long life
bright is bright enough? • How can recognising the total cost of ownership when
• Evaluate current lighting standards in order to reduce using LED’s help you make a better estimated
excess brightness and costs value of your work
• Learn why it is essential to apply different specifications Gerhard Backhaus, Business Development Lighting,
for illumination requirements of each given use area HOCHTIEF Energy Management
• Best practice guide for striking a balance between
standards and comfort 16: 30 Chairman Closing Remarks
Xavier Fulbright, Principal Lighting Designer, AECOM
11:45 LED Lighting at the crossroads – what is the next five
years going to bring in the LED market place ?
• Why have LED lamps have achieved little market
penetration so far and why are predicted to make far
slower market progress?
• Reveal the underlying reasons behind the slow uptake
• What are the five major barriers to LED’s dominating
the lighting marketplace by 2015
Dominik Wee, Associate Principal, McKinsey & Co. Inc
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5. EvENINg MASTERCLASSES IN FUTURE LIgHTINg DESIgN:
Masterclass A. Tuesday 5th April: 17:15 - 19:15
Understand The Science Behind Quality Daylight Design
• Finding the balance between artificial lighting and daylighting to meet your client’s demand
• Daylight elements and its relationship with building layout and form
• Use of daylight quality and manipulation of natural light
Florian Wunderlich, Senior Partner, McKinsey & Co. Inc
Florian Wunderlich is a co-leader of McKinsey’s European Technology and Advanced Industries practice and leads
McKinsey’s German Private Equity practice. Also he is the co-founder of the McKinsey global LED Competence Center
which is a global network of 25 dedicated practitioners working in all areas of the LED value chain.
Masterclass B. Wednesday 6th April: 17:00 - 19:00
Lights and Dimmable Lighting: How to make it work for environments with specific
health & safety requirements
• Address specific needs of healthcare facilities to ensure a safe and comfortable environment
• Assess the capabilities of fluorescent lights compared to LED in the case of highways
• Dimming instead of switching off - What are the savings/safety rationale behind it?
• Help your clients understand that LED is not the answer for everything
Senior Representative, Amey
Why You Should Sponsor Future Lighting Europe 2011
Meet prospects for your Lighting Solution
1. 80% of our delegates will use this event primarily to network with the leading solution providers
for lighting.
2. Attendees are interested in hearing about the latest lighting technologies and solutions
3. If you have a solution for lighting engineers, lighting designers and lighting professionals we
can help connect you with your prospects. Our conferences attract senior players responsible
for budget allocation.
For more information on sponsoring or exhibiting at the Future Lighting Europe conference,
please contact Tana Forte at +44(0)20 7368 9500 or sponsor@iqpc.co.uk.
REGISTER ONLINE AT WWW.FUTURELIGHTINGEVENT.COM
OR CONTACT US AT +44(0)20 7368 9300 OR construction@iqpc.co.uk

6. FUTURE LIgHTINg 5 WAYS TO REGISTER
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EUROPE Fax:
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5th - 6th April, 2011 • Radisson Blu Hotel • Amsterdam, the Netherlands 129 Wilton Road, Victoria,
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