Learn how to develop the tools and strategies to manage the increase in data traffic and to optimise network capacity, service performance and customer experience across 3G and 4G networks

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6th-9th June 2011 Courtyard by Marriott Vienna Messe, Austria
Learn how to develop the tools and strategies to manage the increase in data
traffic and to optimise network capacity, service performance and customer
experience across 3G and 4G networks
14 Operator Case Studies Led By: key Issues To Be Addressed:
Matthias Sauder Hear how to overcome the critical optimisation challenges associated
Head of Access Engineering, with the migration to LTE
Design & Optimisation
Vodafone Germany Learn how to develop a frequency planning strategy to meet network
capacity requirements
Uwe Löwenstein
Spectrum Technology Manager Understand how to develop and integrate the tools and KPIs required
Telefónica O2 Germany to optimise service quality management and customer experience
Terje Engebretsen Determine how to achieve effective offloading and how to overcome
Radio Planner, the associated technical challenges
GSM & WCDMA/UMTS Network
Telenor Norway
Omer Goc
Radio & Transport Network Optimisation
“Exchange ideas around new str es to optimise your network that will
ategi
Manager ensure sustainability for the future”
Turkcell Matthias Sauder
Head of Access Engineering, Design & Optimisation
Dr. Jakov Stojanovic Vodafone Germany
Network Quality Planning Manager
Telenor Serbia
Dr. Vasiliy Pantov
Head of Services & Network Performance PLUS, TAkE ADVANTAGE OF THE ADDITIONAL
Management Department LEARNING OPPORTUNITIES
Kyivstar
PRE-CONFERENCE WORkSHOP MONDAY 6TH JUNE 2011
Sponsors: - Determining how to integrate femtocells with your network planning
strategy to effectively manage increasing data traffic
POST-CONFERENCE WORkSHOP THURSDAY 9TH JUNE 2011
- Scrutinising the costs, benefits and effectiveness of using SON to
optimise network performance
“An excellent opportunity to gain valuable insight into the latest
optimisation techniques to deliver enhanced network performance”
Giovanni Romano
Radio Standards Coordinator
Telecom Italia
Register now at www.mobilenetworkoptimisation.com

2. Post-Conference Workshop | Thursday 9th June 2011
Registration and coffee will begin at 09.30.
The workshop will take place between 10:00 & 16:00 with appropriate breaks for lunch and refreshments.
Scrutinising the costs, benefits and effectiveness of using SON to optimise network
performance
In this interactive session you will examine the effectiveness of using SON to automate the configuration and operation
of your network to optimise performance. Delegates will learn how SON can minimise OPEX and reduce the time it
takes to respond to network bottlenecks. In addition, delegates will evaluate the pros and cons of using SON to reduce
OPEX and increase network performance.
Key issues to be addressed:
Quantifying the costs of implementation against the OPEX savings that can be made
To what extent can SON be used on 2G and 3G networks as well as LTE?
Establishing which areas of the network require SON automation the most: Handover management, power control
To what extent can SON be used to automatically configure the network?
Identifying and overcoming the challenges of integrating SON with your legacy network architecture
For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com
You Will Meet And Network With: Your Expert Speaker Panel Includes:
Matthias Sauder
Heads/Managers/Experts of: Western Europe Head of Access Engineering, Design & Optimisation
Radio Networks Eastern Europe 20% Vodafone Germany
Radio Network Optimisation
Scandanavia Uwe Löwenstein
Network Planning 40%
Middle East Spectrum Technology Manager
Radio Frequency Planning Telefónica O2 Germany
10%
Radio Performance Planning
Network Performance Dr. Vasiliy Pantov
Head of Services & Network Performance Management
Network Design 30% Department, Kyivstar
Network Coverage
Giovanni Romano
Radio Standards Coordinator, Telecom Italia
Aitor García Viñas
Sponsors: Radio-Frequency Telecommunications Engineer -
Design & Engineering Specialist, Vodafone España
Kenneth Helge Molnes
Capacity & Quality Planner, WCDMA & GSM Network
Telenor Norway
Robert Dimitrovski
Project Manager, T-Mobile Croatia
Omer Goc
Radio & Transport Network Optimisation Manager
Turkcell
Meet Prospects For Your Mobile Planning, we can help you connect with your
Network Optimisation Solution: prospects. Our conferences attract senior Muhammad Al-Kilani
players responsible for budget allocation. VAS Performance Analyst, Network Performance
80% of the delegates will use this event
Management
primarily to network. Position yourself as a For more information on Etihad Etisalat Mobily (Awaiting final confirmation)
leading solution provider to global network sponsorship opportunities, contact:
Dr. Jakov Stojanovic
operators at Telecoms IQ’s Mobile Network Faye Hampton Network Quality Planning Manager, Telenor Serbia
Optimisation conference. Sponsorship Sales Manager, Telecoms IQ
Miha Tomšič
Attendees have an active interest +44 (0) 207 368 9500 Radio Network Engineer, Mobitel
in hearing from: Email: sponsor@iqpc.co.uk
Andrey Seleznev
Network monitoring solution providers For more information on the Head of Network Performance Management Unit
Traffic management solution providers conference programme and Kyivstar
Capacity management solution providers speaking opportunities, contact: Terje Engebretsen
Network planning solution providers Joanna Sturgess Radio Planner, GSM & WCDMA/UMTS Network
If you have a solution for Directors of Radio Conference Producer, Telecoms IQ Telenor Norway
Networks, Directors of Radio Network +44 (0) 207 368 9300
Optimisation and Heads of Network Email: telecoms@iqpc.co.uk
Media Partners:
Register now by contacting us on +44 (0) 20 7368 9300

3. Is your network struggling to handle increasing and more complex Case Studies
data traffic? With mobile data traffic forecast to rise 40-fold over Not To Be Missed:
the next five years (Coda Research Consultancy), is your network
Hear how Vodafone Germany
ready to support this?
are overcoming the challenges
If, like the 40+ specialists I spoke to in my research, these questions are keeping you of optimising Europe’s first 800
awake at night, book your place at Mobile Network Optimisation to find some solutions. MHz LTE network
Gain expert advice from operators from across Europe and the Middle East on how
to optimise the performance and capacity of your network. Find out what strategies See how Telefónica O2
you can use to ensure the cost-effective management of your data traffic and to Germany are managing the
enhance the customer experience. spectrum requirements for IMT
More specifically, key presentations will discuss how to: and IMT-Advanced (4G) networks
Accurately forecast and manage changes in network traffic
Establish how Telenor Serbia
Overcome the optimisation challenges when migrating to an LTE network
have integrated customer-
Use offloading to reduce the strain on your networks centric KPIs into their
Manage spectrum requirements for IMT-Advanced networks performance monitoring
Take advantage of a programme led by 14 operator case studies including: strategy to measure and
Head of Access Engineering, Design & Optimisation, Vodafone Germany enhance the customer
Head of Services & Network Performance Management Department, Kyvistar experience
Spectrum Technology Manager, Telefónica O2 Germany Understand how Kyivstar are
Network Quality Planning Manager, Telenor Serbia accurately forecasting and
Network Planning Optimisation Manager, Vodafone Turkey managing changes in traffic
Radio Standards Coordinator, Telecom Italia levels to deliver the right amount
VAS Performance Analyst, Etihad Etisalat Mobily of capacity to the right
We are delighted to offer all operators a 50% DISCOUNT off the standard
customers at the right time
conference price. Plus book and pay by 18th March to secure your early bird
price. Register now on +44 (0) 20 7368 9300
Learn from Etihad Etisalat
Mobily how to develop a
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Pre-Conference Workshop | Monday 6th June 2011
Registration and coffee will begin at 10.00.
The workshop will take place between 10.30 & 16.00 with appropriate breaks for lunch and refreshments.
Determining how to integrate femtocells with your network planning strategy to
effectively manage increasing data traffic
In this workshop delegates will discuss why both femtocells and WiFi are needed to reduce the strain on the network
and enhance the customer experience. You will learn what consumers think of femtocells and how to build the business
case to invest in them.
Key issues to be addressed:
Examining the current status of the femtocell market: Who is deploying femtocells? Who is undertaking trials with femtocells?
Evaluating femtocell standards and deployment options for both open and closed access
Exploring different ways to manage interference between different layers in the network when using femtocells
Understanding consumer attitudes and motivation for using femtocells
Establishing how femtocells compare with WiFi and can be used to maximise network offload
Determining the business case for using femtocells to enhance network coverage and user experience
Chris Cox, Board Member, Femto Forum
Join Telecoms Networking Forum on Follow Telecoms IQ on @TelecomsForum
Register now at www.mobilenetworkoptimisation.com

4. Conference Day One | Tuesday 7th June 2011
08.30 Registration and coffee 14.50 Examining how Telenor Norway are designing and evolving
their cell sites to optimise network performance
08.55 Welcome address
Often the focus on optimisation in mobile networks is related to traffic
Joanna Sturgess, Conference Producer, Telecoms IQ
management, the use of measuring tools and advanced algorithms.
09.00 Opening remarks from the Chair Telenor Norway have decided to focus on the optimisation of cell sites.
Followed by Speed Networking - Understanding how Telenor Norway are finding new cell sites
- Identifying and managing the optimisation challenges associated
09.20 Identifying and overcoming the challenges of optimising with building a new site versus modifying an existing site
Europe’s first 800 MHz LTE network - Overcoming the difficulties associated with placing multiple antennas
- Understanding how to optimise an 800 MHz LTE network in order to for multiple technologies that are supplied by different vendors: GSM
assure quality and performance 900, GSM 1800, UMTS and LTE
- Learning from the first field experiences which methodologies and - Determining how many antennas are required and ensuring compliance
KPIs can be used to optimise the network with the WHO guidelines for EMR (Electromagnetic Radiation)
- Establishing how to overcome the challenges of migrating to a single - Discussing the options available when you are unable to extend an
RAN network existing site due to a lack of space
Matthias Sauder, Head of Access Engineering, Design & - Establishing how to modify your cell sites whilst complying with
Optimisation, Vodafone Germany existing contractual requirements
- Determining a timeline for the building of your future cell sites
10.00 Understanding how Telefónica O2 Germany are effectively
Terje Engebretsen, Radio Planner for GSM & WCDMA/UMTS
managing the spectrum requirements for IMT and IMT-
Networks, Telenor Norway
Advanced (4G) networks
- Understanding the spectrum demand for IMT networks: 15.30 Determining how to use small cells to optimise network
• IMT / IMT-2000 / IMT-Advanced quality
• ITU and WRC-12 / WRC-16 - Analysing typical KPIs and their importance in measuring network quality
• Future spectrum demand - Comparing and contrasting the different methods used to improve
- Determining what spectrum should be used for each technology: network quality:
• GSM / UMTS / HSPA+ / LTE • Increasing macro coverage
• Carrier Aggregation • Adding new network architectures: WLAN, pico cells, femtocells,
- Examining the minimum requirements for IMT-Advanced (4G) small cells
Uwe Löwenstein, Spectrum Technology Manager - Analysing the architecture and key features of pico networks and
Telefónica O2 Germany femto networks
- Evaluating the pros and cons of using:
10.40 Determining how to optimise your network without • Flat versus hierarchical networks
compromising the customer experience • Combined macro/pico/femto E2E network
- Using Next Generation policy based data optimisation to enhance - Testing and integrating a combined macro/pico/femto network:
the delivery of service • Examining the architecture
- Establishing how to leverage policy based data optimisation to • Determining which KPIs to use
maximise QoE Andreas Hohm, Technical Manager, System and Interoperability Test,
- Learning from proven case studies and field data how to optimise Nash Technologies
service quality
Yehuda Elmaliach, CTO, Mobixell 16.10 Afternoon refreshments
11.20 Morning refreshments 16.30 Determining how to improve network quality through KPI
assured services
11.50 The spectrum challenge: Understanding how Telecom Italia - Understanding the importance of an effective data mining system:
are managing service deployment in new frequency bands to • Realising that you cannot improve what you cannot measure
deliver the required network capacity - Establishing how to use proper decision support systems when
- Examining different migration scenarios from a 3G to an LTE network measuring network quality
- Determining which bands need to be implemented to ensure the - Leveraging continuous data feedback to improve network quality
minimal level of roaming - Learning from proven case studies of using KPI assured services to
- Determining how to manage new spectrum and assessing the impact improve network quality
it has on your existing network and terminals Bahadir Kuru, CTO, P.I. Works
- Discussing how multi-carrier and multi-band is effective in achieving
very high bit rates 17.10 Establishing how Kyivstar are accurately forecasting and
Giovanni Romano, Radio Standards Coordinator, Telecom Italia managing changes in traffic levels
- Examining Kyivstar’s dynamic forecasting approach based on
12.30 Examining Mobitel’s frequency planning strategy in a 3G quarterly voice and data traffic predictions
environment - Understanding how Kyivstar are leveraging data forecasts to ensure
- Understanding the rationale behind implementing a second carrier there is enough capacity in the network to support it
into the network - Evaluating the trade-off between supporting the demand in data
- Identifying the triggers that should be used to determine when to traffic, providing the required QoS and minimising your costs
implement a second carrier in the network - Determining how to improve network development strategies to
- Determining whether the network requires a third carrier effectively meet business targets:
- Evaluating the benefits of implementing a third carrier into your • Leveraging marketing activities as a driver to enhance your network
network to optimise performance and QoS evolution strategies
Miha Tomšič, Radio Network Engineer, Mobitel • Testing new services prior to launching them
• Analysing the performance requirements of customer devices
13.10 Lunch
(specifically dongles) and understanding how to manage their
14.10 Learning from T-Mobile Croatia’s experiences of developing demand on network capacity
a tool that optimises core network planning and service Dr. Vasiliy Pantov, Head of Services & Network Performance
quality management Management Department, Kyivstar & Dr. Igor Yereshchenko, Head
- Defining the scope of the project: MSS, MGW, HLRd, CNTdB, PGW, of Radio Planning Department, Kyivstar
CDS, SGSN and GGSN
- Understanding how T-Mobile Croatia are collecting data from all 17.40 Closing remarks from the Chair
network elements:
• HWI data 17.50 End of conference day one
• Configuration data
• Performance measurement data
- Identifying and overcoming the challenges of using this tool to ensure
effective core network planning and capacity management
Robert Dimitrovski, Project Manager, T-Mobile Croatia
Register now by contacting us on +44 (0) 20 7368 9300

5. Conference Day Two | Wednesday 8th June 2011
08.30 Registration and coffee 14.50 Understanding how to integrate customer-centric KPIs into
your performance monitoring strategy to measure and
09.00 Opening remarks from the Chair enhance the customer experience
09.10 Effective Congestion Control: Using QoE as a key indicator for - Establishing what customer-centric KPIs Telenor Serbia are
managing network congestion developing and why
- Understanding how Telenor Serbia are incorporating these KPIs into
- Examining cost-effective techniques for enhancing the subscriber’s their performance measurement strategy
quality of experience - Understanding how Telenor Serbia are analysing call centre
- Discussing how operators can win the 4G congestion battle without complaints and leveraging customer surveys to determine what their
making heavy capex investments users want and value from their services:
Amir Barnea, VP Sales, Mobile Internet, Comverse • Developing KPIs to reflect this
09.50 Understanding how Telenor Norway are managing capacity - Establishing how Telenor Serbia are processing all the data generated
challenges in WCDMA and HSPA networks by their KPIs and how they are reacting to it in real time to prevent
service degradation
- Determining how to manage monthly changes in data traffic across Dr. Jakov Stojanovic, Network Quality Planning Manager
different geographical terrains in WCDMA and HSPA networks Telenor Serbia
- Understanding and overcoming the capacity challenges faced by
operators in stadiums: 15.30 Determining how Kyivstar have developed and incorporated
• Determining how to solve this when there are 10,000 + customer-centric KPIs into their performance measurement
spectators in one place strategy
- Examining the dimensioning criteria that should be used to manage - Examining the KPI and KQIs that Kyivstar have used in their measuring
capacity: strategy to capture the complete picture of network performance and QoS
• Number of simultaneous HSDPA users - Developing effective communication between the marketing and
• Timeshare network departments to develop customer focussed KPIs
• UL/DL load - Analysing the results of customer surveys to understand customer
• Channel element codes needs and develop relevant KPIs and service KQIs
Kenneth Helge Molnes, Capacity and Quality Planner, WCDMA & - Examining Kyivstar’s ‘KPI level notification system’ which enables real
GSM Network, Telenor Norway time KPI monitoring to prevent service quality degradation
Andrey Seleznev, Head of Network Performance Management Unit,
10.30 Leveraging network analytics to enhance the customer Kyivstar & Anton Salnikov, Core Network Lead Engineer Network
experience Performance Management Unit, Kyivstar
- Analysing traditional approaches to network performance
management to improve the customer experience 16.10 Afternoon refreshments
- Discussing new network analytics tools and approaches to improve 16.30 Establishing how to maximise network performance to
the customer experience enhance the smartphone user experience
- Determining how to leverage your resources to effectively manage - Establishing how to monitor the traffic that different smartphones are
data, interfaces and performance metrics generating
Robert Smith, Director, Tellabs Global Services, EMEA - Analysing the performance of different smartphones and modems on
the network
11.10 Morning refreshments
- Determining how to optimise your network based on the devices
11.30 Understanding how Vodafone España are managing their using it
HSPA network to ensure optimum performance - Understanding how to evolve your networks to support the uplink data
traffic generated by smartphones when they were originally designed
- Examining the mix of traffic and profiles in an existing HSPA network for data downloads:
in order to improve HSPA data performance • Establishing how to do this in a cost-efficient way
- Determining how to implement a second carrier into an HSPA network: - Establishing how to optimise your network to support evolving
• Evaluating the effectiveness of a load balancing strategy against an smartphone capabilities
unbalanced strategy to ensure that voice and data coexist in a Omer Goc, Radio & Transport Network Optimisation Manager, Turkcell
more demanding, day-to-day smartphone environment
17.10 Examining strategies for monitoring and optimising the
- Identifying and overcoming the integration challenges when performance of your broadband services
implementing a dual carrier and MIMO single carrier
- Establishing how to define the objectives of your monitoring strategy in
- Evaluating the performance benefits of a multi-carrier HSPA and order to achieve consistent and optimal QoS for:
MIMO network • Service accessibility
Aitor García Viñas, Radio-Frequency Telecommunications Engineer • Service continuity
- Design & Engineering Specialist, Vodafone España • Service integrity
- Evaluating the most effective performance metrics and KQIs/ KPIs for
12.10 Roundtable Discussion Session
monitoring the performance of broadband services
Take advantage of this facilitated discussion session to share best - Understanding how to monitor and detect service performance
practice and benchmark your strategies in Mobile Network degradation and developing an escalation process to manage this:
Optimisation. Delegates will have the opportunity to participate in • Using end-to-end data traffic monitoring to achieve this
two out of three discussion sessions. At the end of each session, the - Establishing how to ensure that your performance monitoring strategy
facilitator for each group will summarise the key findings from each is “future proofed” for the anticipated growth in data traffic
area before opening up the discussion to the floor. Muhammad Al-Kilani, VAS Performance Senior Engineer, Network
Performance Management, Etihad Etisalat Mobily
Topic 1: Identifying and overcoming the optimisation challenges
presented by network sharing 17.50 Closing remarks from the Chair
Topic 2: Establishing how to provide optimum coverage and 18.00 End of conference
QoS through accurate cell planning
Topic 3: Understanding how to enhance the smartphone
user experience
DON’T FORGET TO SIGN UP FOR THE
13.10 Lunch
14.10 Hotspots and HetNets: Evaluating the Future of Wireless
WORkSHOPS WHEN REGISTERING
- Leveraging subscriber-centric data to identify data hotspots FOR THE CONFERENCE!
- Learning from case studies of:
• Extreme device analysis
• Extreme user analysis
- Understanding how to achieve integrated capacity relief using
microcells, femtocells, DAS and WiFi
- Discussing how heterogeneous networks are turning networks
upside down but leaving subscribers on top
Dr. Michael J. Flanagan, Chief Technology Officer, Arieso
© Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers
Register now at www.mobilenetworkoptimisation.com

6. Mobile Network Optimisation
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Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic Post: your booking form to
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Scrutinising the costs, benefits and effectiveness of using SON to optimise network performance 2nd Floor,
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