Mobile Network Optimisation is dedicated to mobile operators to learn the strategies and solutions that would optimise the capacity and improve the performance of their networks to ensure optimal QoS and prevent churn. Operators will also explore how they can effectively manage capacity when evolving their networks to 4G to cope with future customer needs.

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6th-9th June 2011 Courtyard by Marriott Vienna Messe, Austria
Learn how to develop the tools and strategies to manage the increase in data
traffic and to optimise network capacity, service performance and customer
experience across 3G and 4G networks
14 Operator Case Studies Led By: key Issues To Be Addressed:
Matthias Sauder Hear how to overcome the critical optimisation challenges associated
Head of Access Engineering, with the migration to LTE
Design & Optimisation
Learn how to develop a frequency planning strategy to meet network
Vodafone Germany
capacity requirements
Uwe Löwenstein Understand how to develop and integrate the tools and KPIs required
Spectrum Technology Manager to optimise service quality management and customer experience
Telefónica O2 Germany
Determine how to achieve effective offloading and how to overcome
Terje Engebretsen the associated technical challenges
Radio Planner,
GSM & WCDMA/UMTS Network
Telenor Norway “Exchange ideas around new str es to optimise your network that will
ategi
Omer Goc ensure sustainability for the future”
Radio & Transport Network Matthias Sauder
Optimisation Manager Head of Access Engineering, Design & Optimisation
Turkcell Vodafone Germany
Dr. Jakov Stojanovic
Network Quality Planning Manager PLUS, TAkE ADVANTAGE OF THE ADDITIONAL
Telenor Serbia
LEARNING OPPORTUNITIES
Dr. Vasiliy Pantov
Head of Services & Network PRE-CONFERENCE WORkSHOP MONDAY 6TH JUNE 2011
Performance Management Department - Determining how to integrate femtocells with your network planning
Kyivstar strategy to effectively manage increasing data traffic
Sponsors: POST-CONFERENCE WORkSHOP THURSDAY 9TH JUNE 2011
- Scrutinising the costs, benefits and effectiveness of using SON to
optimise network performance
“An excellent opportunity to gain valuable insight into the latest optimisation
techniques to deliver enhanced network performance”
Giovanni Romano
Radio Standards Coordinator
Telecom Italia
Register now at www.mobilenetworkoptimisation.com

2. Is your network struggling to handle increasing and more complex Case Studies
data traffic? With mobile data traffic forecast to rise 40-fold over Not To Be Missed:
the next five years (Coda Research Consultancy), is your network
Hear how Vodafone Germany
ready to support this?
are overcoming the challenges
If, like the 40+ specialists I spoke to in my research, these questions are keeping you of optimising Europe’s first 800
awake at night, book your place at Mobile Network Optimisation to find some solutions. MHz LTE network
Gain expert advice from operators from across Europe and the Middle East on how
to optimise the performance and capacity of your network. Find out what strategies See how Telefónica O2
you can use to ensure the cost-effective management of your data traffic and to Germany are managing the
enhance the customer experience. spectrum requirements for IMT
More specifically, key presentations will discuss how to: and IMT-Advanced (4G) networks
Accurately forecast and manage changes in network traffic
Establish how Telenor Serbia
Overcome the optimisation challenges when migrating to an LTE network
have integrated customer-
Use offloading to reduce the strain on your networks centric KPIs into their
Manage spectrum requirements for IMT-Advanced networks performance monitoring
Take advantage of a programme led by 14 operator case studies including: strategy to measure and
Head of Access Engineering, Design & Optimisation, Vodafone Germany enhance the customer
Head of Services & Network Performance Management Department, Kyvistar experience
Spectrum Technology Manager, Telefónica O2 Germany Understand how Kyivstar are
Network Quality Planning Manager, Telenor Serbia accurately forecasting and
Network Planning Optimisation Manager, Vodafone Turkey managing changes in traffic
Radio Standards Coordinator, Telecom Italia levels to deliver the right amount
VAS Performance Analyst, Etihad Etisalat Mobily of capacity to the right
We are delighted to offer all operators a 50% DISCOUNT off the standard
customers at the right time
conference price. Plus book and pay by 18th March to secure your early bird
price. Register now on +44 (0) 20 7368 9300
Learn from Etihad Etisalat
Mobily how to develop a
We look forward to seeing you at the event in June. P.S D
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Pre-Conference Workshop | Monday 6th June 2011
Registration and coffee will begin at 09.30.
The workshop will take place between 10.00 & 16.00 with appropriate breaks for lunch and refreshments.
Determining how to integrate femtocells with your network planning strategy to
effectively manage increasing data traffic
In this workshop delegates will discuss the benefits of using femtocells as a way to reduce the strain on the network
and enhance the customer experience. You will learn how to identify and overcome the challenges of integrating
femtocells with your network planning strategy.
Key issues to be addressed:
Evaluate the pros and cons of using open femtocells versus closed femtocells
Determine how to manage the traffic flow from femtocells back to the main network and ensure a seamless handover
Establish how to plan your existing frequency allocation and how to use femtocells to optimise your performance strategy
Understand how to manage interference between different layers in the network when using femtocells
Determine how to convince your customers to pay for offloading to enhance their network coverage and user experience
For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com
Register now at www.mobilenetworkoptimisation.com

3. Post-Conference Workshop | Thursday 9th June 2011
Registration and coffee will begin at 09.30.
The workshop will take place between 10:00 & 16:00 with appropriate breaks for lunch and refreshments.
Scrutinising the costs, benefits and effectiveness of using SON to optimise network
performance
In this interactive session you will examine the effectiveness of using SON to automate the configuration and operation
of your network to optimise performance. Delegates will learn how SON can minimise OPEX and reduce the time it
takes to respond to network bottlenecks. In addition, delegates will evaluate the pros and cons of using SON to reduce
OPEX and increase network performance.
Key issues to be addressed:
Quantifying the costs of implementation against the OPEX savings that can be made
To what extent can SON be used on 2G and 3G networks as well as LTE?
Establishing which areas of the network require SON automation the most: Handover management, power control
To what extent can SON be used to automatically configure the network?
Identifying and overcoming the challenges of integrating SON with your legacy network architecture
For updates on the workshop leader, please visit www.mobilenetworkoptimisation.com
You Will Meet And Network With: Your Expert Speaker Panel Includes:
Matthias Sauder
Heads/Managers/Experts of: Western Europe Head of Access Engineering, Design & Optimisation
Radio Networks 20% Vodafone Germany
Eastern Europe
Radio Network Optimisation
Scandanavia Uwe Löwenstein
Network Planning 40% Spectrum Technology Manager
Radio Frequency Planning Middle East Telefónica O2 Germany
10%
Radio Performance Planning
Network Performance Dr. Vasiliy Pantov
Head of Services & Network Performance Management
Network Design 30% Department
Network Coverage Kyivstar
Giovanni Romano
Radio Standards Coordinator
Telecom Italia
Sponsors:
Aitor García Viñas
Radio-Frequency Telecommunications Engineer -
Design & Engineering Specialist
Vodafone España
Kenneth Helge Molnes
Capacity & Quality Planner, WCDMA & GSM Network
Telenor Norway
Meet Prospects For Your Mobile Planning, we can help you connect with your Robert Dimitrovski
Project Manager
Network Optimisation Solution: prospects. Our conferences attract senior
T-Mobile Croatia
80% of the delegates will use this event players responsible for budget allocation.
Zafer Genc
primarily to network. Position yourself as a For more information on
Network Planning Optimisation Manager
leading solution provider to global network sponsorship opportunities, contact: Vodafone Turkey
operators at Telecoms IQ’s Mobile Network Paul Williamson
Optimisation conference. Omer Goc
Sponsorship Sales Manager, Telecoms IQ
Radio & Transport Network Optimisation Manager
Attendees have an active interest +44 (0) 207 368 9500 Turkcell
in hearing from: Email: sponsor@iqpc.co.uk
Muhammad Al-Kilani
Network monitoring solution providers For more information on the VAS Performance Analyst, Network Performance
Traffic management solution providers conference programme and Management
Capacity management solution providers speaking opportunities, contact: Etihad Etisalat Mobily
Network planning solution providers (Awaiting final confirmation)
Joanna Sturgess
If you have a solution for Directors of Radio Conference Producer, Telecoms IQ Dr. Jakov Stojanovic
Networks, Directors of Radio Network +44 (0) 207 368 9300 Network Quality Planning Manager
Email: telecoms@iqpc.co.uk Telenor Serbia
Optimisation and Heads of Network
Miha Tomšič
Radio Network Engineer
Mobitel
Media Partners: Join Telecoms Networking
Andrey Seleznev
Head of Network Performance Management Unit
Forum on Kyivstar
Terje Engebretsen
Follow Telecoms IQ on Radio Planner, GSM & WCDMA/UMTS Network
Telenor Norway
@TelecomsForum
Register now by contacting us on +44 (0) 20 7368 9300

4. Conference Day One | Tuesday 7th June 2011
08.30 Registration and coffee 900, GSM 1800, UMTS and LTE
- Determining how many antennas are required and ensuring compliance
08.55 Welcome address with the WHO guidelines for EMR (Electromagnetic Radiation)
Joanna Sturgess, Conference Producer, Telecoms IQ - Discussing the options available when you are unable to extend an
09.00 Opening remarks from the Chair existing site due to a lack of space
Followed by Speed Networking - Establishing how to modify your cell sites whilst complying with
existing contractual requirements
09.20 Identifying and overcoming the challenges of optimising - Determining a timeline for the building of your future cell sites
Europe’s first 800 MHz LTE network Terje Engebretsen, Radio Planner for GSM & WCDMA/UMTS
- Understanding how to optimise an 800 MHz LTE network in order to Networks, Telenor Norway
assure quality and performance 14.50 Learning from T-Mobile Croatia’s experiences of developing
- Learning from the first field experiences which methodologies and a tool that optimises core network planning and service
KPIs can be used to optimise the network quality management
- Establishing how to overcome the challenges of migrating to a single - Defining the scope of the project: MSS, MGW, HLRd, CNTdB, PGW,
RAN network CDS, SGSN and GGSN
Matthias Sauder, Head of Access Engineering, Design & - Understanding how T-Mobile Croatia are collecting data from all
Optimisation, Vodafone Germany network elements:
• HWI data
10.00 Understanding how Telefónica O2 Germany are effectively • Configuration data
managing the spectrum requirements for IMT and IMT- • Performance measurement data
Advanced (4G) networks - Identifying and overcoming the challenges of using this tool to ensure
- Understanding the spectrum demand for IMT networks: effective core network planning and capacity management
Robert Dimitrovski, Project Manager, T-Mobile Croatia
• IMT / IMT-2000 / IMT-Advanced
• ITU and WRC-12 / WRC-16 15.30 Determining how to use small cells to optimise network
• Future spectrum demand quality
- Determining what spectrum should be used for each technology: - Analysing typical KPIs and their importance in measuring network quality
• GSM / UMTS / HSPA+ / LTE - Comparing and contrasting the different methods used to improve
• Carrier Aggregation network quality:
- Examining the minimum requirements for IMT-Advanced (4G) • Increasing macro coverage
Uwe Löwenstein, Spectrum Technology Manager, Telefónica O2 • Adding new network architectures: WLAN, pico cells, femtocells,
Germany small cells
10.40 Using Next Generation policy based data optimisation to - Analysing the architecture and key features of pico networks and
enhance the delivery of video services femto networks
- Determining how to measure and enhance the customers’ - Evaluating the pros and cons of using:
experience when using video services in: • Flat versus hierarchical networks
• Today’s networks • Combined macro/pico/femto E2E network
- Testing and integrating a combined macro/pico/femto network:
• Tomorrow’s congested networks
• Examining the architecture
- Understanding how to carry out congestion aware data optimisation • Determining which KPIs to use
- Establishing how to achieve effective, data optimisation in LTE Dirk Zetzsche, Director, Nash Technologies
networks
- Learning from proven case studies and field data how to optimise 16.10 Afternoon refreshments
video service quality
Yehuda Elmaliach, CTO, Mobixell 16.30 Establishing how Kyivstar are accurately forecasting and
managing changes in traffic levels
11.20 Morning refreshments - Examining Kyivstar’s dynamic forecasting approach based on
quarterly voice and data traffic predictions
11.50 The spectrum challenge: Understanding how Telecom Italia
- Understanding how Kyivstar are leveraging data forecasts to ensure
are managing service deployment in new frequency bands to
there is enough capacity in the network to support it
deliver the required network capacity
- Evaluating the trade-off between supporting the demand in data
- Examining different migration scenarios from a 3G to an LTE network traffic, providing the required QoS and minimising your costs
- Determining which bands need to be implemented to ensure the - Determining how to improve network development strategies to
minimal level of roaming effectively meet business targets:
- Determining how to manage new spectrum and assessing the impact • Leveraging marketing activities as a driver to enhance your network
it has on your existing network and terminals evolution strategies
- Discussing how multi-carrier and multi-band is effective in achieving • Testing new services prior to launching them
very high bit rates • Analysing the performance requirements of customer devices
Giovanni Romano, Radio Standards Coordinator, Telecom Italia (specifically dongles) and understanding how to manage their
12.30 Examining Mobitel’s frequency planning strategy in a 3G demand on network capacity
environment Dr. Vasiliy Pantov, Head of Services & Network Performance
Management Department, Kyivstar
- Understanding the rationale behind implementing a second carrier
& Dr. Igor Yereshchenko, Head of Radio Planning Department,
into the network
Kyivstar
- Identifying the triggers that should be used to determine when to
implement a second carrier in the network 17.10 Roundtable Discussion Session
- Determining whether the network requires a third carrier Take advantage of this facilitated discussion session to share best
- Evaluating the benefits of implementing a third carrier into your practice and benchmark your strategies in Mobile Network
network to optimise performance and QoS Optimisation. Delegates will have the opportunity to participate in
Miha Tomšič, Radio Network Engineer, Mobitel two out of three discussion sessions. At the end of each session, the
facilitator for each group will summarise the key findings before
13.10 Lunch opening up the discussion to the floor.
14.10 Examining how Telenor Norway are designing and evolving Topic 1: Establishing how to develop a cost-effective network
optimisation strategy to radically improve QoS
their cell sites to optimise network performance
Often the focus on optimisation in mobile networks is related to traffic Topic 2: Evaluating the efficiency and limitations of common
management, the use of measuring tools and advanced algorithms. KPIs used for increasing network performance
Telenor Norway have decided to focus on the optimisation of cell sites. Topic 3: Determining how to enhance the performance and
- Understanding how Telenor Norway are finding new cell sites capacity of your network to manage data traffic
- Identifying and managing the optimisation challenges associated effectively
with building a new site versus modifying an existing site 18.10 Closing remarks from the Chair
- Overcoming the difficulties associated with placing multiple antennas
for multiple technologies that are supplied by different vendors: GSM 18.20 End of conference day one
Register now by contacting us on +44 (0) 20 7368 9300

5. Conference Day Two | Wednesday 8th June 2011
08.30 Registration and coffee Topic 1: Identifying and overcoming the optimisation challenges
presented by network sharing
09.00 Opening remarks from the Chair
Topic 2: Establishing how to provide optimum coverage and QoS
09.10 Determining how Vodafone Turkey are overcoming the through accurate cell planning
network capacity and performance challenges associated Topic 3: Understanding how to enhance the smartphone
with sudden increases in data traffic on their 3G network user experience
- Understanding how Vodafone Turkey are implementing a second carrier
strategy to increase the capacity and performance of the network: 13.20 Lunch
• Phase one: Carrying out detailed statistical analysis of RAB failures
in order to meet minimum average user throughput levels 14.20 Understanding how to integrate customer-centric KPIs into
• Phase two: Carrying out cell and parameter optimisation by your performance monitoring strategy to measure and
monitoring configuration settings, bottlenecks and end-user enhance the customer experience
behaviour - Establishing what customer-centric KPIs Telenor Serbia are
- Evaluating the strategy that Vodafone Turkey are implementing to developing and why
maximise service performance and customer experience for - Understanding how Telenor Serbia are incorporating these KPIs into
smartphone users: their performance measurement strategy
• Identifying user and cell profiles in order to audit processes in the - Understanding how Telenor Serbia are analysing call centre
core network complaints and leveraging customer surveys to determine what their
• Using these results to align network parameters with product users want and value from their services:
marketing requirements and network KPIs • Developing KPIs to reflect this
Zafer Genc, Network Planning Optimisation Manager, Vodafone - Establishing how Telenor Serbia are processing all the data generated
Turkey by their KPIs and how they are reacting to it in real time to prevent
service degradation
09.50 Understanding how Telenor Norway are managing capacity Dr. Jakov Stojanovic, Network Quality Planning Manager, Telenor
challenges in WCDMA and HSPA networks Serbia
- Determining how to manage monthly changes in data traffic across
different geographical terrains in WCDMA and HSPA networks 15.00 Determining how Kyivstar have developed and incorporated
- Understanding and overcoming the capacity challenges faced by customer-centric KPIs into their performance measurement
operators in stadiums: strategy
• Determining how to solve this when there are 10,000 + - Examining the KPI and KQIs that Kyivstar have used in their measuring
spectators in one place strategy to capture the complete picture of network performance and QoS
- Examining the dimensioning criteria that should be used to manage - Developing effective communication between the marketing and
capacity: network departments to develop customer focussed KPIs
• Number of simultaneous HSDPA users - Analysing the results of customer surveys to understand customer
• Timeshare needs and develop relevant KPIs and service KQIs
• UL/DL load - Examining Kyivstar’s ‘KPI level notification system’ which enables real
• Channel element codes time KPI monitoring to prevent service quality degradation
Kenneth Helge Molnes, Capacity and Quality Planner, WCDMA & Andrey Seleznev, Head of Network Performance Management Unit,
GSM Network, Telenor Norway Kyivstar
& Anton Salnikov, Core Network Lead Engineer Network
10.30 Understanding how Vodafone España are managing their Performance Management Unit, Kyivstar
HSPA network to ensure optimum performance
15.40 Afternoon refreshments
- Examining the mix of traffic and profiles in an existing HSPA network
in order to improve HSPA data performance 16.00 Establishing how to maximise network performance to
- Determining how to implement a second carrier into an HSPA network: enhance the smartphone user experience
• Evaluating the effectiveness of a load balancing strategy against an - Establishing how to monitor the traffic that different smartphones are
unbalanced strategy to ensure that voice and data coexist in a generating
more demanding, day-to-day smartphone environment - Analysing the performance of different smartphones and modems on
the network
- Identifying and overcoming the integration challenges when
- Determining how to optimise your network based on the devices
implementing a dual carrier and MIMO single carrier using it
- Evaluating the performance benefits of a multi-carrier HSPA and - Understanding how to evolve your networks to support the uplink data
MIMO network traffic generated by smartphones when they were originally designed
Aitor García Viñas, Radio-Frequency Telecommunications Engineer for data downloads:
- Design & Engineering Specialist, Vodafone España • Establishing how to do this in a cost-efficient way
- Establishing how to optimise your network to support evolving
11.10 Morning refreshments smartphone capabilities
11.40 Establishing how to develop a cost-effective network Omer Goc, Radio & Transport Network Optimisation Manager, Turkcell
optimisation strategy to improve QoS 16.40 Examining strategies for monitoring and optimising the
- Understanding how to identify and manage points of congestion in performance of your broadband services
the network - Establishing how to define the objectives of your monitoring strategy in
- Determining which tools are most effective for optimising your network: order to achieve consistent and optimal QoS for:
• Traffic management tools • Service accessibility
• Network performance tools • Service continuity
• Capacity management tools • Service integrity
- Evaluating the most effective performance metrics and KQIs/ KPIs for
- Discussing the advantages and disadvantages of developing
monitoring the performance of broadband services
in-house tools to optimise network performance - Understanding how to monitor and detect service performance
- Understanding how to optimise your existing network architecture degradation and developing an escalation process to manage this:
without adding more base stations to provide optimal QoS whilst • Using end-to-end data traffic monitoring to achieve this
keeping costs to a minimum - Establishing how to ensure that your performance monitoring strategy
- Establishing how to avoid over-optimising your network to prevent is “future proofed” for the anticipated growth in data traffic
unnecessary costs Muhammad Al-Kilani, VAS Performance Analyst, Network
- Determining how to measure the success of your optimisation Performance Management, Etihad Etisalat Mobily
strategy in terms of QoS (Awaiting final confirmation)
For speaker announcements please visit:
17.20 Closing remarks from the Chair
www.mobilenetworkoptimisation.com
17.30 End of conference
12.20 Roundtable Discussion Session
Take advantage of this facilitated discussion session to share best
practice and benchmark your strategies in Mobile Network
Optimisation. Delegates will have the opportunity to participate in DON’T FORGET TO SIGN UP FOR THE
two out of three discussion sessions. At the end of each session, the
facilitator for each group will summarise the key findings from each WORkSHOPS WHEN REGISTERING
area before opening up the discussion to the floor.
FOR THE CONFERENCE!
© Telecoms IQ 2011. Due to unforeseen circumstances the programme may change, and IQPC reserves the right to alter the venue and/or speakers
Register now at www.mobilenetworkoptimisation.com

6. Mobile Network Optimisation
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Determining how to integrate femtocells with your network planning strategy to effectively manage increasing data traffic Post: your booking form to
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