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by Samir Shah


Google Inc. is an American multinational corporation
specializing in Internet-related services and products. These
include search, cloud computing, software, and online
advertising technologies.



Google was founded by Larry Page and Sergey Brin while
they were Ph.D. students at Stanford University. Together
they own about 16 percent of its shares.



Google began in January 1996 as a research project by Larry
Page and Sergey Brin when they were both PhD students
at Stanford University in Stanford, California.
“To organize the world’s
information, and make it
universally accessible and useful.”










Google helping to the finding information on a briefly search in easy
manner so that people could found information & data at a time on one
page search relevantly. Google is focusing ultimately on delivering best
search on the World Wide Web (www) Google bring accuracy &
relevancy in positive manner.
Larry page & Sergey Brin evaluated that by
using typical mathematical analysis. They could evaluate the quality &
significance thus the relevancy of the web pages to return by a search.
Google provides valuable result in manners of search to next generation.
According to the next research institute report this web contains more
than 800 million pages on about 3 million servers.
Google provides two Web search service which is Google site
search & Google web search.
Google site search: “it is designed to search for information contained
within a specific website”
Google web search: “it offers web-wide search capabilities to commercial
& corporate related pages.”
1998

September, Google opened its door in Menlo Park, CA.

2000 Google officially became the world's largest searchengine
with its introduction of a billion-page index
June 26, Google and Yahoo! announced a partnership
that solidified the company's reputation — not just aa
provider of great technology, but as a substantial
business answering 18 million user queries every day.


2001 August, Dr. Eric Schmidt joined Google as CEO
2003

Google acquired Pyra Labs and became the home for
Blogger, a leading provider of services for those
inclined to share their thoughts with the world through
online journals.

2004

July, Google acquired Picasa, a digital photo
management company helps users to organize, manage
and share their digital photos.



2005 Google acquired web analytics firm Urchin
Software.
“If we don’t have any of these mistakes
we’re just not taking enough risks”.

“Crazy definitely triumphs comfy at
Google”

Get Uncomfy : That means never settle into an
equilibrium(a.k.a. "rut"), but don't fall apart
either (a.k.a. the "chaos trap").

Pace Yourself: The goal should be creating an
internal rhythm, not just moving fast for the
sake of speed.
Chairman & CEO
Dr. Eric Schmidt
President of Products
Larry Page

President of Technology
Sergey Brin

Senior VP of Business Operations
Shona Brown
9378 employees as of Sep 30, 2006






Google "people" and environment/culture
- People have to be extremely intelligent and
usually have doctorates; people come into Google
with forward thinking, innovative and "out-of-the
box“ strategies.
Search
- Quality, popularity, overwhelming awareness of
name and what the company is and does.
Brand equity
"Google" is now a verb in Webster's dictionary.

















1. Froogle
2. Google Finance
3. Google Blog search
4. Search engine – maps, images, keywords
5. YouTube
6. Google Checkout
7. Spreadsheets and applications
8. Gmail
9. Google Toolbar
10. AdWords and AdSense
11. Google Earth – maps
12. Page Creator – creating web pages
13. Orkut – social networking site; big in Brazil






Should we compete? Yes Ad Words?
Ad Sense?
What are we good at? Search engines,
advertising
How do we compete? By signing
contracts with big internet sites that
people will 99% of time see an
advertisement for Google.


What ARE we in? Search/Information and
Advertising
Where do they make $$? Advertising



What SHOULD they be in? Should stay in
current business, but expand and improve key
products and continue to innovate new
products.
1. Political
2. Economical
1. stock market growth

3. Socio cultural
1. Google tends to not have a "face" for customers.
4. Technological
1. set trends in search, internet direct advertising, and portable applications
2. innovative web applications
5. Environmental
6. Legal
1. Click Fraud with Ad Words
1. Google “Bombing”
2. Government asked for search history of consumers; Google went to
court.
3. Comcast - In governmental battle with Google on “Net Neutrality”






Two years after going public, stock is up fourfold
$10 billion/year in revenue
$125 billion worth
Net income of $733 million last quarter
* Market share (Domestic, July 2005)
+ Google 46.2%
+ Yahoo 22.5%
+ MSN 12.6%
+ Others 18.7% <- AOL, Ask Jeeves, Dogpile,
Netscape, etc
* Quick Ratio (vs. industry) = 9.75 (5.07)
* Net working captital (curr assets-curr
liabilities) (vs. industry) = $8.25 million
* Sales to total assets (vs. industry) = 60%
* Net profit/Sales (Percent changes year to
year) = 14.26%
* Long Term Debt = $0
* P/E ratio TTM (vs. industry) = 62.26 (47.69 =
130.41%)
* Gross Margins TTM (vs. industry) = 60.08%
(49.37%)
* Profit Margin TTM = 25.96% (15.88%)
* Stock Growth vs. Industry vs. DJ market
Thank you

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Google

  • 2.  Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software, and online advertising technologies.  Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 16 percent of its shares.  Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.
  • 3. “To organize the world’s information, and make it universally accessible and useful.”
  • 4.      Google helping to the finding information on a briefly search in easy manner so that people could found information & data at a time on one page search relevantly. Google is focusing ultimately on delivering best search on the World Wide Web (www) Google bring accuracy & relevancy in positive manner. Larry page & Sergey Brin evaluated that by using typical mathematical analysis. They could evaluate the quality & significance thus the relevancy of the web pages to return by a search. Google provides valuable result in manners of search to next generation. According to the next research institute report this web contains more than 800 million pages on about 3 million servers. Google provides two Web search service which is Google site search & Google web search. Google site search: “it is designed to search for information contained within a specific website” Google web search: “it offers web-wide search capabilities to commercial & corporate related pages.”
  • 5. 1998 September, Google opened its door in Menlo Park, CA. 2000 Google officially became the world's largest searchengine with its introduction of a billion-page index June 26, Google and Yahoo! announced a partnership that solidified the company's reputation — not just aa provider of great technology, but as a substantial business answering 18 million user queries every day.  2001 August, Dr. Eric Schmidt joined Google as CEO
  • 6. 2003 Google acquired Pyra Labs and became the home for Blogger, a leading provider of services for those inclined to share their thoughts with the world through online journals. 2004 July, Google acquired Picasa, a digital photo management company helps users to organize, manage and share their digital photos.  2005 Google acquired web analytics firm Urchin Software.
  • 7. “If we don’t have any of these mistakes we’re just not taking enough risks”. “Crazy definitely triumphs comfy at Google” Get Uncomfy : That means never settle into an equilibrium(a.k.a. "rut"), but don't fall apart either (a.k.a. the "chaos trap"). Pace Yourself: The goal should be creating an internal rhythm, not just moving fast for the sake of speed.
  • 8. Chairman & CEO Dr. Eric Schmidt President of Products Larry Page President of Technology Sergey Brin Senior VP of Business Operations Shona Brown 9378 employees as of Sep 30, 2006
  • 9.    Google "people" and environment/culture - People have to be extremely intelligent and usually have doctorates; people come into Google with forward thinking, innovative and "out-of-the box“ strategies. Search - Quality, popularity, overwhelming awareness of name and what the company is and does. Brand equity "Google" is now a verb in Webster's dictionary.
  • 10.              1. Froogle 2. Google Finance 3. Google Blog search 4. Search engine – maps, images, keywords 5. YouTube 6. Google Checkout 7. Spreadsheets and applications 8. Gmail 9. Google Toolbar 10. AdWords and AdSense 11. Google Earth – maps 12. Page Creator – creating web pages 13. Orkut – social networking site; big in Brazil
  • 11.    Should we compete? Yes Ad Words? Ad Sense? What are we good at? Search engines, advertising How do we compete? By signing contracts with big internet sites that people will 99% of time see an advertisement for Google.
  • 12.  What ARE we in? Search/Information and Advertising Where do they make $$? Advertising  What SHOULD they be in? Should stay in current business, but expand and improve key products and continue to innovate new products.
  • 13. 1. Political 2. Economical 1. stock market growth 3. Socio cultural 1. Google tends to not have a "face" for customers. 4. Technological 1. set trends in search, internet direct advertising, and portable applications 2. innovative web applications 5. Environmental 6. Legal 1. Click Fraud with Ad Words 1. Google “Bombing” 2. Government asked for search history of consumers; Google went to court. 3. Comcast - In governmental battle with Google on “Net Neutrality”
  • 14.     Two years after going public, stock is up fourfold $10 billion/year in revenue $125 billion worth Net income of $733 million last quarter
  • 15. * Market share (Domestic, July 2005) + Google 46.2% + Yahoo 22.5% + MSN 12.6% + Others 18.7% <- AOL, Ask Jeeves, Dogpile, Netscape, etc * Quick Ratio (vs. industry) = 9.75 (5.07) * Net working captital (curr assets-curr liabilities) (vs. industry) = $8.25 million * Sales to total assets (vs. industry) = 60% * Net profit/Sales (Percent changes year to year) = 14.26% * Long Term Debt = $0 * P/E ratio TTM (vs. industry) = 62.26 (47.69 = 130.41%) * Gross Margins TTM (vs. industry) = 60.08% (49.37%) * Profit Margin TTM = 25.96% (15.88%) * Stock Growth vs. Industry vs. DJ market