This document discusses information architecture (IA). It begins with defining IA and its key elements. IA is the structured design of shared information environments, combining organization, labeling, search, and navigation to support usability and findability. The document then covers the history of IA in library science and the early web. It discusses user behavior in browsing like known-item seeking. Organizational schemes and structures are explained like topic-based and audience-based. Labeling, content structure, and metadata are also important elements. The future of IA is discussed in relation to responsive design, multi-platform browsing, and adaptive content. IA practice is also summarized, focusing on staffing, testing, professional development, and advocacy.
13. HISTORY
• Websites have come a long way!
• They have become much, much
more complex!
• They have become much more
interactive!
• But IA is still the backbone
ALL GROWN UP
16. DEFINING IA
• The structured design of shared
information environments!
• The combination of organization,
labeling, search, and navigation
systems within web sites and
intranets.!
• The art and science of shaping
information products and
experiences to support usability
and findability.
DEFINITION
Source: IA for the WWW,
Morville & Rosenfeld, 2006
17. DEFINING IA
• Graphic Design!
• Software Development!
• Usability Engineering!
• Information Design!
• Interaction Design
WHAT IA ISN’T
19. “The work we do involves high levels
of abstraction, ambiguity, and
occasionally !absurdity, and to some
degree we’re all still making it up as
we go along.” !
— Peter Morville & Louis!Rosenfeld, 2006
20. DEFINING IA
• Planned Structure!
• Form and Function!
• Designated Pathways!
• But the analogy only gets so far...
ANALOGY: PHYSICAL
ARCHITECTURE
21. Most buildings aren’t designed to be entered via:!
• The window!
• The ceiling!
• The plumbing!
But most websites have to be.
http://farm5.staticflickr.com/4019/4684666416_1750a85773.jpg
26. USER
EXPERIENCE
• IA is right smack in the middle, on the
structure plane with interaction
design.!
!
• IA is the structure of content, while
interaction design is the structure of
experience!
!
• IA is the structure / order / heirarchy
of labels, while information design is
the hover state, slide out effect and
behavior of that structure.!
THE ELEMENTS OF UX
Source: http://www.jjg.net/elements/pdf/elements.pdf
27. ARE YOU AN
INFORMATION
ARCHITECT?
• You are all Information Architects!
• IA draws from many disciplines
WHAT DOES AN INFORMATION
ARCHITECT LOOK LIKE?
28. ARE YOU AN
INFORMATION
ARCHITECT?
• Information & Library Science!
• Journalism!
• Marketing!
• Graphic and Information Design
WHAT DOES AN INFORMATION
ARCHITECT LOOK LIKE?
29. ARE YOU AN
INFORMATION
ARCHITECT?
• Content Strategy !
• Technical Writing!
• Content Management
WHAT DOES AN INFORMATION
ARCHITECT LOOK LIKE?
30. “Content management and information
architecture are really two sides of the same coin.
IA portrays a ‘snapshot’ or spatial view of an
information system, chile CM describes a temporal
view by showing how information should flow
into, around, and out of that same system over
time.”!
— Peter Morville & Louis!Rosenfeld, 2006
31. ELEMENTS OF IA
THE FUTURE OF IA
THE IA PRACTICE
WHAT IS IA? STRATEGY
USER BROWSING
BEHAVIOR
ORGANIZATIONAL
SCHEMES & STRUCTURES
LABELING
PROCESS
32. STRATEGY
• Your IA should reinforce the
strategic goals of your site:!
• Sell your institution to users!
• Provide relevant, timely
information to users!
• Transact - apply, donate,
contact
STRATEGY FIRST
33. STRATEGY
• Users - prospectives first, but
many more!
• Context - higher education,
marketing and awareness-
building!
• Content - words and images
CORE ELEMENTS OF IA
34. USER
BROWSING
BEHAVIOR
• Home > !
• Academics > !
• Majors > !
• English > !
• Degree Requirements > !
• Apply > !
• PROFIT
WHAT WE THINK USERS DO
35. USER
BROWSING
BEHAVIOR
Session 1 (mobile phone):!
• Google ‘English Degrees’ > !
• Your English Dept. > !
• English > !
• English Major in your
academics section > !
• Information for Future
Students >!
• Contact Us > OH
THE VOICE IS ON!
> Bookmark.
WHAT USERS ACTUALLY DO
36. USER
BROWSING
BEHAVIOR
Session 2 (tablet):!
• Use bookmarked degree page >!
• Read everything you’ve ever written on the
English major > !
• Click Apply Now >!
• OMG A CAT WITH BACON ON
ITS HEAD
WHAT USERS ACTUALLY DO
37. USER
BROWSING
BEHAVIOR
Session 3 (laptop):!
• Google ‘Apply to Your English Program > !
• Get lost browsing the admissions site full of
student videos > !
• Click Apply Now > !
• Complete application process > !
• (Choose another school
anyway) or PROFIT
WHAT USERS ACTUALLY DO
38. USER
BROWSING
BEHAVIOR
• Known-Item Seeking!
• Searching for something you
know is there!
• This is why faculty and staff are
terrible testers for sites dedicated
to students!
• “Just give me my quicklinks!
NYAH!”
TYPES OF BEHAVIOR
41. USER
BROWSING
BEHAVIOR
• Re-Finding!
• Finding again !
• Done through bookmarking (if
they are on the ball) or browsing
history (if they are not so much)
or trying a dozen searches before
remembering the right term (if
they are like most of us).
TYPES OF BEHAVIOR
45. “We think we can measure the experience of
finding by how long it takes, or how many mouse
clicks it takes, or how many viewed pages it takes
to find the ‘right’ answer, when often there is no
right answer.”!
— Peter Morville & Louis!Rosenfeld!
65. ORGANIZATIONAL
SCHEMES &
STRUCTURES
• How you organize, label and
sequence the information inside
the WYSIWYG:!
• Content Structure!
• Contextual navigation!
• Supplementary navigation
BOTTOM-UP:
CONTENT STRUCTURE
67. ORGANIZATIONAL
SCHEMES &
STRUCTURES
• Standardized organizational
schemes for particular content!
• Consistency of content
hierarchy from page to page!
• For example, a standard Majors
and Minors page applied across
the site
BOTTOM-UP:
CONTENT TEMPLATES
70. ORGANIZATIONAL
SCHEMES &
STRUCTURES
• How you organize and label the
information about the information
inside the WYSIWYG:!
• Metadata!
• Tagging
BOTTOM-UP:
DATA STRUCTURE
76. LABELING
• Uniform method of describing things!
• Provides quality and consistency!
• Consistency means predictability
CONTROLLED
VOCABULARY
77. LABELING
Because:!
• Labeling is more of an art than a
science!
• Ask 10 people what they would call
something, get 10 different answers.!
• Having a standard makes it easier for
everyone, so follow the standard!
CONTROLLED
VOCABULARY
78. PROCESS
• Easy to read!
• Easier to modify / maintain!
• A good way to represent the depth of
the site.!
• Organized by numerical, legal
structure
TOP - DOWN: IA LIST
79.
80. PROCESS
• A way to visually represent the IA!
• A good way to represent the breadth of
the site.!
• Good at showing tangential
relationship (related sites, references)!
• More work to maintain
TOP-DOWN: IA DIAGRAM /
SITEMAP
81. Admissions
Why Attend
University of Idaho?
Undergraduate Admissions
Graduate Admissions
Law School Admissions
Contact Us
Visit Us
Transfer Admissions
How to Apply
Dates & Deadlines
Admission Requirements
Cost & Financial Aid
Majors & Minors
Frequently Asked Questions
Visit Us
Information for:
> Accepted Students
> First Year Students
> Transfer Students
> International Students
> Non-degree Students
Non-degree Admissions
82. PROCESS
• Produced in parallel with Top-
Down IA documents!
• Define the content structure
BOTTOM-UP: CONTENT
TEMPLATES
84. PROCESS
• IA + Content Hybrid Model!
• Evolutionary, shared document!
• Allows content creation to remain
cohesive with the IA and content
templates all in the same place
COMBINING TOP-DOWN
AND BOTTOM-UP
91. THE FUTURE OF IA
THE IA PRACTICE
ELEMENTS OF IA
EXTENDING GARRETT’S
MODEL
DATA-BASED WEBSITES
RESPONSIVE DESIGN
MULTI-PLATFORM
BROWSING
ADAPTIVE CONTENT
99. ADAPTIVE
CONTENT
• Karen McGrane!
• NPR - COPE (Create Once,
Publish Everywhere)!
• Making content agnostic from
style, layout, or device!
• Uses metadata and XML heavily!
• Watch the presentation:
http://vimeo.com/45965788
CHUNKS NOT BLOBS
100. THE IA PRACTICE
THE FUTURE OF IA
PERMANENT PRACTICE
STAFFING
PROFESSIONAL
DEVELOPMENT
EVANGELISM
101. PERMANENT
PRACTICE
• Establish IA as a real thing, just
like design, development, and
content!
• Use case studies from industry!
• Insert IA into your training
regimen!
• Build up expertise among staff
who work in the UX family (hint:
that’s everybody)
IA AT YOUR SCHOOL
102. STAFFING
• Ideal: Dedicated Information
Architect on staff!
• Reality: Key point person for IA!
• Goal: All staff associated with the
web need to be versed
WHO SHOULD DO IT?
103. EVANGELISM
• Demand that IA be taken
seriously!
• Use the tools at your disposal!
• Read, watch, listen, learn - there is
an entire IA community out there
BE A CHAMPION
104. PROFESSIONAL
DEVELOPMENT
• IA for the WWW (Book):
http://amzn.to/3RqL7y!
• Elements of User Experience
(Book) http://amzn.to/18Q4fA4!
• Jesse James Garrett:
http://www.jjg.net!
• Karen McGrane
http://karenmcgrane.com
BOOKS & SITES