6. Boutique The privileged world where meet the clients, showing them not only the product and the accessories but ... an experience of lifestyle, taste and pleasure
9. Products Nespresso changed the idea of coffee elevating into a luxury accessible product Nespresso personalized the idea of coffee (features, design and colours)
29. Testimonial Consumer is not anymore looking at the star inside the brand but the experience behind the brand
30. Tone of voice - Elegant irony - The strenght is the ability to make the brand alive and to leave the brand free to talk in a strong ironical position
34. Overall layout The brand is coherent in terms of communicating the identity Every single detail reflect the idea of perfection, pleasure and simplicity and the position of the brand as a premium luxury coffee brand
35. Overall layout The brand is coherent in terms of communicating the identity Every single detail reflect the idea of perfection, pleasure and simplicity and the position of the brand as a premium luxury coffee brand
38. Hotel Personalized rooms Push of the bottoms (capsules) Each button would bring alive a different mood to the rooms by music/light/objects/smell
39. Example Orange(Health): energizing mood with faster music, brighter colors Red(Romantic): romantic mood with the relevant music,smell and colours with rose flowers
We don’t fear change, we help to create it. We aim to deliver ground breaking thinking allied with a safe pair of hands from the strategic rigour of evaluation to the practicalities of implementation. Our most numerate analysts sit in the heart of our creative studio – working alongside the teams to learn from each other and ensure we deliver ground breaking creative that pays. We have over 24 language and 18 nationalities represented, just in our 5 European offices.