University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup

www.sciencepark.upm.edu.my Driver of Innovation
Putra Science Park (PSP)
UPM’S INNOVATION MANAGEMENT CENTER

Value creation
platform for
university,
community and
industry
through..
IP Protection
Promotion
and marketing
Showcasing
PSP ROLES AND FUNCTIONS
Edu Park
Commercialization
of University’s IP
2014 - © Copyright University Putra Malaysia 3

• Commercialization Consultancy and Negotiations Services
• Innovative Human Capital Development
• Coordinate services & promotion of centralized
equipments & facilities
• Coordinate Market Validation Hub
Administrative
Division
• Manage UPM’s IP protection and maintenance
• Increase IP protection awareness
• Manage and monitor licensing documentation
IP Protection &
Licensing
Division
• Promote and market UPM’s research and innovation
• Manage IP Pre-Commercialization (C & D)
• Promote UPM’s laboratory facilities and equipment
• Market Intelligence and Strategic Planning
Innovation
Promotion &
Marketing Division
• Manage and coordinate Edu-Park programs
• Promote and manage UPM R,D,C & E road to visitors
Edu-Park
Division
PSP’ STRUCTURE

• Value Creation – Packaging & Creating Market
Value
• Promotional Materials (Flyers, Brocures, Exhibit
Prototypes)
• ICT & Media (Various online advertisement,
marketing & bidding platforms, press conferences)
2. RDCE PROMOTION & MARKETING

•Exhibitions & Roadshows
• Awards & Recognitions
• IP Broker
• Market Intelligence & Strategic Planning
2. RDCE PROMOTION & MARKETING

1. Upgrade
IP (C&D)
2. Pre Comm
Fund
3. VCF 1
1. Promotion &
Marketing
2. Find
Interested
Parties
(Match-
making)
3. VCF 2
IP
Market
study of
targeted
customers

Commercial Negotiations / Due diligence:
• Determination of best mode of technology transfer
• Licensing fee / Outright sale value
• Company profile check
• Make everyone happy, ensure successful technology
transfer AND protect researchers rights
3. FACILITATE IN SUCCESSFUL
TECHNOLOGY / KNOWHOW TRANSFER

CAPACITY
BUILDING
• Capacity Building (C, D & E)
• SRI (Innovation Champions) Trainings, IP Clinics,
Company start-up courses, Entrepreneurial &
Business Term Workshops etc.
• Innovation curriculum
• Incubation programmes
4. INNOVATIVE HUMAN CAPITAL
DEVELOPMENT

EDU-PARK
5. R,D, C & E SHOWCASE

EDUpark UPM
With:
• Eco BIZ
Student
Entrepreneurial
Programme
• Industrial
Training
• Exposure/practi
cal for Foreign
language
students
TNCHEPA &
TNCJIM
Ministry of Tourism - EduEduPARK UPM one of the main
attractions of Visit Malaysia Year 2014
2nd Phase – Muzium Warisan Melayu, Herbarium, Vet.
Hosp. and many more.
1st Phase
SISFEC,
F.PHutan
Taman
Konservatori
Pertanian, IBS
Galeri Serdang,
FRSB
Ladang Rusa,
Pastura TPU Putra Dairy, TPU
Pusat Ekuin,
TPU
Muzium Anatomi
Manusia, FPSK
Muzium Anatomi
Haiwan, FPV
La` apperenti
PutraMart (Pusat
Jualan), TPU

CentralR&D
Facilities
MarketValidationHub
(BusinessIncubators)
6. COORDINATE MARKET VALIDATION
HUB AND PROMOTE LAB SERVICES

DIRECTOR
Assoc. Prof. Dr. Samsilah
Roslan
IP PROTECTION &
LICENSING DIVISION
DEPUTY DIRECTOR
Dr. Zahira Mohd Ishan
INNOVATION
PROMOTION &
MARKETING DIVISION
DEPUTY DIRECTOR
Dr. Mohd. Fakri Zaky
Jaafar
EDU-PARK DIVISION
DEPUTY DIRECTOR
Assoc. Prof. Dr. Faridah
Qamaruz Zaman
CEO OF
INCUBATION
Mr. Adrian Joseph
CEO OF
COMMERCIALISATION
Mr. Zakir Jaafar

R&D&C COMMERCIALIZATION
REPORT
Putra Science Park (PSP)Office of Deputy Vice Chancellor (Research & Innovation)

COMMERCIAL TECHNOLOGIES AS OF
2013
Technology
Know How
Licensing
11
teknologies
Commercial
Products
14
technologies
RM 950,051.17
Commercial income
generation as of Jun
2013
Maklumat lanjut di Lampiran 1 & 2

IP PROTECTION & LICENSING
DIVISION
REPORT
Putra Science Park (PSP)Office of Deputy Vice Chancellor (Research & Innovation)

0
5
10
15
20
25
8
1
2
5
1 1
2
1
2
2
1 1
2
7
1
2
1 1 1
9
21
Paten
Paten (Luar Negara)
Hakcipta
Cap Dagangan
Rekabentuk Perindustrian
Varieti Tumbuhan Baru
STATICTIC OF IP APPLICATIONS
BASED PTJ
72 Applications
for 2013

0
2
4
6
8
10
4
1
2
1 1 1
2
1 1 1
8
1
9
Paten
Paten (Luar Negara)
Hakcipta
Cap Dagangan
Rekabentuk Perindustrian
STATICTIC OF FILING IP BASED PTJ
33
applications

IP GRANTED
• Faculty of Engineering
1 patent in Malaysia
• Institute of Halal Products Research
1 patent in oversea
• Faculty of Food Science & Technology
1 trademark
• Fakulty of Design & Architecture
1 industrial design

PATENT TOTAL
Malaysia
Pending 461
Granted 86
Foreign
Pending 198
Granted 55
PCT 95
TOTAL 895
Trademark
Pending 17
Granted 30
ID
Pending 64
Granted 37
Copyright 198
TOTAL 346
OVERALL 1241
STATISTIC OF IP PROTECTION SINCE
1995 - 2013
58 Technologies
4.7% commercialized

Live with myths and legends…
You’re the worst university I’ve ever dealt with...
Commonly heard but rarely substantiated…
I always get this deal at …
Show me, and maybe we can talk…
Universities deals always take too long…
If you’d agree to our terms it wouldn’t…
Universities always ask for too much…
But you want it for free…
For Example :

Licensing
Technical R&D
support
Consultancy
Patent
Tech.
Royalty
2-10%
Researcher’s
Equity in spin-off
company
Sell
Modes: Technology transfer

Types of Grants &
Commercialization Challenges
8 types of Internal Grants: Putra Grants
5 type of Ministry of Education Grants with RU Budget
= The Fundamental Research Grant Scheme (FRGS)
= Exploratory Research Grant Scheme (ERGS)
= Trans-disiplinary Research Grant Scheme (TRGS)
= The Prototype Research Grant Scheme (PRGS)
= Long Term Research Grant Scheme (LRGS)
MOSTI Grants – 10 Categories from Life Sciences to ICT fr
Fundamental Research to Commercialization TechnoFunds
Prime Minister Office: MyLab

Terms
• Need to redefine a few concept
• Innovative Technology
• Buyer? Investor? Partner?
• Form of sales – outright, JV, non exclusive,
• Marketing what?
• Who is the market?

Channel
• Press conference (Putra Cipta Series)
• PRPI
• Other exhibition – MTE, BIOTECH, ITEX etc
• Publication – Synthesis
• Websites – passive, need to be more active,
Google adwords.
• Networking
• IOD – Business Matching at each Faculty

Challenge
• 1200 Intellectual property
• Very diverse products
• Very diverse market

Lesson Learnt
• Academic Exhibition –
Draw visitors from
likewise participants:
students, lecturers,
researchers. Low ROI
• Medals- do they really
make difference? Yet
to be ascertained
• Industry expect finish
product ready to jump
on the shelves.

Lab to Startup as
Researcher’s Spin Off
• IPs not generating revenue.
• Let Researcher & startup with CEO bring to market
• Not new in Western countries – University Startups
• Market Validation (Lean Startup) Incubator is new within
Universities

Commercialization for Startup &
Valley of Death

-Y0M2 -Y0M1 Y1M1 Y1M2 Y1M3 Y1M4 .... .... …. .... .... Y2M12
Lean
Model
Canvas
(LMC)
Framework
Inno Hub
Application &
Pre-Comm
Research Grant
Submission
Monitoring
Practice
Pitching
LMC Market
Validation
External
Funding
Applications
Every 2 mths
Monitoring T1
T2 & Practice
Pitching. Every
6 mths
Monitoring
BOD
Offboarding
Moving out
&
Graduation
Weekly
Validating &
Feedback Session
on LMC
& External
Funding
Applications
Onboarding
Moving in
Inno
Hub
Inno Hub Program*Application Submission
*Duration depending on Inno Hub Startup Multiple LMC – minimum 6 months and maximum 2 years
InnoHub – Market Validation
Incubator
2014 - © Copyright University Putra Malaysia
30

University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (17)

Similaire à University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup

Similaire à University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup (20)

Dernier

Dernier (20)

University Putra Malaysia IPs, Commercialization, Transfer Technology & InnoHub Market Valdiation Incubator, Lean Startup