The Author personally conducts the Lecture-Workshop in your Country. She lives in Tagaytay City, Philippines. To Reserve a Workshop Date in your Venue, please call her directly: Local (Philippines): 09295197788 or International: (63) 9266787938.E-mail: wellnesspilipinasinternational@gmail.com. E-mail: ambassadorzara@gmail.com ARRANGEMENT & FEES: Professional Fee: (Philippines): P10,000 per talk provided the Organizer will fetch and bring back the Speaker in Tagaytay City. For Companies Without Transportation Arrangement, Speaker's Fee is P15,000 for Private Companies Hotel Accommodation and Plane Tickets c/o Organizer (for out-of-town) INTERNATIONAL Professional Fee: $1,000 USD per talk Hotel Accommodation and Plane Tickets c/o Organizer FYI: Ambassador Zara Jane Juan conducts the Training herself to fund the Peace Missionary Programs of Sailing for Peace because she doesn’t receive donations to prevent corruption. PEACE VIGIL Programs are: Initiating Peace: Interfaith Interracial Intercultural Worldwide Prayers to End Terrorism Educating Peace: Wellness for Peace Education on Climate Change Worldwide Innovating Peace: Climate Change & Peace Building Eco Forum and Symposium

2. BRIDGING
THE GAP TO
PRODUCTIVITY
LECTURE-WORKSHOP
by Zara Jane Juan
Barriers to Effective
Communication
Principles of Corporate
Communications
The Process of Solving
Customers Problem

3. What are the
Barriers to
Effective
Communication?

4. 5 Principles
of
Corporate
Communications

5. PLAN
• Measuring communication
without a strategic
communication plan in place is
worse than useless. Deciding
to
• draw up this plan is your first
move..

6. FIND INTERNAL
CUSTOMER
• Find your Internal Customer.
(This person may be the CEO,
the COO or the CFO.)
• Your corporate
communications department
must have a single Internal
Customer, and that person
must be at the highest level of
the organization..

7. IDENTIFY YOUR
CRITIC
• You must know who the
person who has the power to
demand results from you
before you can learn the
business

8. SOLVE INTERNAL
PROBLEM
• Don’t try to put communication
at the top of your Internal
Customer’s agenda. Find out
what problems are already at
the top of his or her agenda
and base your communication
strategy on solving those
problems..

9. TALK SINCERELY
• Always remember: The
strategic value of
communications will not be
clear to your Internal Customer
until you use communication to
solve his or her problems..

10. How to Solve
Your
Customer’s
Problem
ource: Selling is a Team Sport by Eric Baron

11. Phase 1:
POSITION THE SESSION
• How?
• Answer: Create a comfortable
climate
• Tip:
• In a problem solving meeting,
people need to hear the sound
of their own voices as early as
possible.
ource: Selling is a Team Sport by Eric Baron

12. Phase 2:
CLARIFY THE
OBJECTIVES
• How?
• Answer: Task should be
S - Specific
A - Achievable on Deadline
S - Statement not Question
I - Independent Solution
ource: Selling is a Team Sport by Eric Baron

13. Phase 3:
REVIEW THE GROUND
RULES
• How?
• Answer:
• State specific guidelines &
ground rules before meeting
the problem
• Explain the roles of the
participants e.g.:
– Problem-owner/s (complainer)
– Facilitator (solution moderator)
– Scribe (recorder of the process)
ource: Selling is a Team Sport by Eric Baron

14. Phase 4:
Analyze the Problem
• How?
• Answer:
• Simplify the problem by
defining it in simple terms.
Your guide: “Less is More”
ource: Selling is a Team Sport by Eric Baron

15. Problem Info Analysis
(PIA)
• Background events leading to
the problem
• Rationale for why it is a
problem
• Prior thoughts of the problem
owner
• Problem Owner’s hopes and
expectations for the session
ource: Selling is a Team Sport by Eric Baron

16. Phase 5:
Generate Alternative
Ideas
• How?
• Answer:
• Brainstorming
– Encourage free flowing of ideas
& be brave to entertain new
ideas & different perspective
– In the process of brainstorming,
suspend the evaluation of ideas
completely
– Participants should be tolerant,
supportive & encouraging of one
another’s idea/s
–
ource: Selling is a Team Sport by Eric Baron

17. Phase 6:
Evaluate the Selected
Idea/s
• How?
• Answer:
• Find the Value of the Idea
– The key is to find the value in the
idea that on its face, isn’t yet a
solution, and from there, develop
it into a workable solution
Source: Selling is a Team Sport by Eric Baron

18. Guidelines in Selecting
Ideas
• Problem owner selects the idea to develop
• Selection of idea is done after hearing all ideas of
the group
• The group can decide with input from problem
owner
• The group can decide even without input from the
problem owner
• Ideas must be treated as dynamic entities rather
than static
• Avoid becoming defensive, tense, aggressive,
cynical, or passive & to use the problem solving
methodology to overcome objection
• Remember reacting negatively to something new
is cultural, not personal
Source: Selling is a Team Sport by Eric Baron

19. Phase 7:
Solution / Action Plan
• How?
• Answer:
• Never leave a problem solving
meeting without an action plan
• State the solution / action plan
– 1. what must be done?
– 2. who should do it?
– 3. when must it be completed?
– 4. who will assist?
Source: Selling is a Team Sport by Eric Baron

20. STORYBOARDING
EXERCISE

21. OUT OF THE BOX

22. TEAM BUILDING