1. Biomed Group Case Study
Strategy
As a changing and dynamic industry, this local company came to us with the following
challenge: “the website has not been updated in over 10 years. Help us show to the public that
biomedical scientists work in healthcare to diagnose disease and evaluate the effectiveness of
treatment through the analysis of fluids and tissue samples from patients. Biomed Group provide
the 'engine room' of modern medicine with 70% of diagnoses based on the pathology results
provided by laboratory services”.
Identity
The company cares about the livelihood of patients that will be using their equipment. Biomed
Group is essentially a B2B company but wanted to convey a professional yet approachable
culture through their website design. The Biomedical Industry Group was incorporated in 1996.
The purpose of the group is to merge and contract the skills of designers and manufactures to the
production of “special needs” equipment for hospitals and homecare. Some products have only a
specific need and are produced in low volume. Other products such as the UniPole I.V. and
Medical Support System are produced for a larger market.
Website
The website was created at a time when the internet was at its infancy. In fact, the company
original hosting service was GoPapa, a precursor of what is now Godaddy, the largest web
hosting site in the world. By focusing on the main products offered by the company, we
improved the online experience by adding bolder colours and creative messaging to the website.
This business is open 365 days a year so we included valuable documents for their prospects.
Overall, creative navigation and useful information were implemented to improve the usability
of this site and position Biomed Group as a trusted source for the production of “special needs”
equipments for all hospitals and homecare
Visit ​http://biomedgroup.com/