1. Sedan on Demand
Strategy
As one of the most reliable private transportation company in the city, Sedan on Demand Ottawa
Driving Services needed a brand story that accurately reflected the professionalism, the
affordability and the reliable qualities that made them one of the best services available in the
capital. By updating their website, as well as their identity, we wanted to communicate the values
that their customers appreciated most: safety, affordability and privacy.
Identity
Their refreshed logo is now a dynamic, clean, bold graphic, easily recognized from a distance
and easily remembered by users.
BEFORE
AFTER
Messaging
Here at Society of Revellers, we focus on aesthetics and getting our partner business message
across in the clearest way possible. Their core statements, including their mission, their values
and positioning needed to be articulated in their website. We then brainstormed and incorporated
into the tagline, “An Alternative to Overpriced cabs.” The customers are given choices on the
time and the desired driver. Sedan on Demand is a customer-focused company – ensuring that
the service will be an easy, affordable and convenient experience.

2. Website Design
Our main objective for their website was to enhance the user experience. We updated the site
content in a more organized, intuitive and responsive layout and gave it a brighter, easier look to
navigate and more in tune with their overall identity. A major aspect of the site is that we
included a contact section where online booking can be made, making Sedan on Demand a more
concrete and inexpensive choice for many of today’s mobile consumers.
Visit: Sedan on Demand