1. A Content Strategy for
Audience Engagement
Transmedia Storyteller

2. Everyone needs a
content strategy

3. This is not audience engagement

4. This is audience engagement

5. Audience engagement
is a recursive process

6. We need to engage all five senses

7. Does it SMELL right?

8. Can I try a TASTE
before I commit?

9. ement
When I TOUCH it,
will it fit like a glove?

10. Only through experience
can one truly SEE

11. Am I alone? Do I HEAR others?

12. Create content that
engages the senses

13. Create
TEASERS

14. ..and TRAILERS

15. You can’t fake your content

16. Avoid unintentional
tollgates

17. Good “pre-content”
shall overcome

18. Create a world worthy of
EXPLORATION

19. With content that can be shared

20. ..that can be shared easily

21. Encourage participation

22. Collaboration requires
rules, tools and
support

23. Transmedia Storyteller
Robert Pratten
twitter.com/zenfilms
www.transmediastoryteller.com