10. Storyworld
Comfort Comfort
Growth Growth
Learning Learning
Surprise Surprise
Fan Fan
Community
Significance
Contribution
Sell this to create raving fans
12. Participatory framework
FEEL
Companion Actor
Moral dilemmas, Role-play,
meaningful choices provide building blocks
Outsider Observer
Reflection, consideration Exploring, discovering
THINK
DO
What will the audience do? How will they be engaged?