Presentation to EraTransmidia, Sao Paulo, Brazil on 5th Dec 2012.

2. • Moments not platforms
• Remarkable stories
• Fiction vs reality

8. “Life is not measured by the
number of breaths we take,
but by the number of moments
that take our breath away”

9. Phase 2: ARG (Becky’s website )
Graphic Novel
clues
reward
Email invitation to attend with event details
Code found in clues
Unlocked URLs
screening
Code found in clues
instruction
URL
Live streaming
GPS of secret location
Our Video
instruction
Reward!
Phase 1: ARG sites & Puzzle
Reward!
Website (“History of Colour”)
Reward!
UG Video
uploaded
Online
Rabbit hole
Cinema screening
URL to main site
filmed
Business Cards
Bar codes (newspapers etc)
Conclusion on
same night
Phase One: Two Months
Phase Two: Two Months
Real World
Live performance

10. Live event
minutes
5 mins to 1 day
minutes
Flyer
minutes
lunchtime the day after
Text a character
minutes
Main Website
Registration
Graphic novel (PDF)
lunchtime the day after
Graphic novel (PDF)

12. Collaborative
Authoring
Environment
YOU
Content
Management
System
Metrics &
Reporting
Audience
Management
Publishing
System
Event
Monitoring
Gaming and Interactive Story Engine
invisible to audience
visible to audience
Facebook
YouTube
Twitter
SMS
Mobile
Apps
Web Apps
Devices
(e.g. RFID)
Email
AUDIENCE
SaaS

13. Individual
Group 1 Group 2 Group 3
Team 1
Everyone
Team 2

15. Experience Layer
Narrative Layer
OMG! I can’t believe that!!
JOHN is very ANGRY
Presentation Layer
SEND a TEXT message
Interactive Layer
IF this happens THEN…
@robpratten

18. Original price: $1.
Final price: $88.
http://significantobjects.com

19. We sold
for
$128.74
Investment
$3612.51
Return
$128.74 worth of thrift-store junk
$3,612.51

31. NFC tagging app

32. The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi 
temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide
and smoke level
http://airpi.es/

33. CO affects
• character’s mood
• tone of tweets & blog posts
• game difficulty?

36. Taking the consumer on an
emotional journey goes from
moment to moment