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HIGH-IMPACT PHP
HAROLD GOLDBERG




                  Copyright © 2008, Zend Technologies Inc.
Thanks to Our Sponsors and Exhibitors




2|
Thank You, PHP Community!




3|
Thank You, Zenders!




4|
Welcome to the
     Epicenter of High-Impact Innovation!




                              Santa Clara
                                County




5|
High-Impact Innovation in 1800:
     Yurok Eel / Fish Trap




6|
High-Impact Innovation in 1853:
     1st Honeybees in California




7|
High-Impact Innovation in 1915:
     High Pressure Orchard Sprayer




8|
High-Impact Innovation in 1969:
     Intel’s 1st Product




9|
High-Impact Innovation in 2008:
Zend / PHP Conference




           Welcome!
Today’s Takeaways:


           PHP is Poised for Widespread Enterprise Adoption


                  YOU are Central to PHP’s Success


                   Together, We’re Making History!




11 |
Topics

         PHP is Thriving


         Why Now? A Look at Key Success Factors




12 |
Kargo Mobile Telephony ―
       Replacing Java with PHP




       PHP enables Kargo to do
       more – faster – with fewer
       resources


13 |
Zero9 ― Content and Services for
       Mobile Devices




       Enabling a smooth transition to
       PHP 5 with Zend Framework
       and Zend Platform


14 |
Orange UK (France Telecom) ―
       “Big Telecom” Embraces PHP (Over Java)




       “Java simply doesn’t perform
        as well as PHP”
              Kevin Bowman, Orange UK



15 |
PHP: Top Choice for Use with Ajax




        Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and
        Ajaxian.com
16 |
High-Impact PHP:
       Enterprise Agility at Shaklee


                                   Managing the flood of
                                   online traffic from
                                   successful TV promotion




17 |
PHP Rapidly Driving Commercial Adoption
                              4X Growth in Corporate IT PHP Developers
       Programmers
         (Millions)
           6


           5                                                                                 Part-Time
                                                                                             Developers and
           4                                                                                 Hobbyists
           3
                                                                                             Independent
           2
                                                                                             Software Vendors

           1                                                                                 Corporate IT
                                                                                             Developers
           0
                                2007                                       2013


           Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger
           Numbers


18 |
PHP Jobs Are Proliferating
                        Global Remote Workforce Projects*
                                                            PHP




                                                            AJAX
                                                            Javascript
                                                            ASP.NET
                                                            Java
                                                            Ruby
                                                            Perl



           *Source: Odesk

19 |
Standardizing on PHP at BNP Paribas


                               “Without a company like
                               Zend supporting us, we’d
                               never have advanced PHP
                               throughout BNP Paribas”




20 |
Zend’s Contributions to High-Impact PHP

                          Zend Framework: Raw Downloads
                                                                                     Version
                                                                                       1.6
       1,800,000                                                   Version
       1,600,000                                                     1.5
       1,400,000
       1,200,000                                      Version
                                                        1.0
       1,000,000
         800,000
         600,000
         400,000   Beta
         200,000
               0
                   Q206   Q306   Q406   Q107   Q207    Q307     Q407   Q108   Q208    Q308




21 |
Announcing Zend Framework Certification




       http://www.zend.com/en/services/certification/framework/




22 |
Topics

         PHP is Thriving


         Why Now? A Look at Key Success Factors




23 |
Why Now? PHP Ecosystem is Now in Place
Why Now?
       Commitment to Heterogeneous Platforms




25 |
Why Now? Sophisticated, Powerful
       Tooling and Best Practices




26 |
Why Now?
       Integration with Key Technologies




27 |
Why Now? Integration with Leading
       Applications and Value-Add Platforms




28 |
Announcing Zend Studio 6.1




29 |
Best Practices Are Flourishing


         Best Practices and Reuse   Testing




30 |
Best Practices Are Flourishing
                            Zend / PHP Conference Sessions

        • PHP Security Crash Course
        • Digging Through the Guts of Enterprise PHP
        • SQL Query Tuning: The Legend of Drunken Query Master
        • Knight Rider Methodology for Software Development
        • Static and Dynamic Analysis at Ning
        • Elegance in Handling PHP Errors and Exceptions
        • Creating An Earned Value System for the Dep’t of Defense
        • Building RIA with PHP and Zend Framework
        • Don’t Just Plan for Security – Design for It!


31 |
High-Impact PHP –
       Compelling User Experiences at Fox IGN

                                     Breakthrough
                                    entertainment
                                       delivered
                                    consistently at
                                       breakneck
                                         speeds




32 |
High-Impact PHP —
       Bell/Textron Best Practices for D.O.D

                                 Award-winning data
                                 warehouse created in
                                 weeks – not months




33 |
Bell Canada Professional Services:
       Montréal Exchange



                                    Migrating to PHP 5 with
                                   Zend Platform, Zend Core,
                                     Zend Framework, and
                                          Zend Studio




34 |
Integration Magnifies PHP’s Impact
       and Reach...




                                      New
                                  Partnerships




35 |
Announcing Zend Core for i5/OS 2.6




36 |
Zend, PHP and IBM System i: API Group


                                Integrating acquisitions
                                  via IBM System i and
                                        Zend / PHP




37 |
Zend and Adobe Partner to Accelerate
       Rich Web Application Development




            ZEND STUDIO




38 |
Stream Energy: Zend and Adobe


                             Providing relevant, real-time
                             information to customers
                             in the fast-moving energy
                             markets




39 |
Extending Our Impact:
       Zend Framework and Dojo Partnership




40 |
Zend Framework and Dojo at
       Lemonade.com

                              Making rich web application
                             development and ecommerce
                             fun, engaging and interactive
                                     for everyone




41 |
The LAMP Stack..


                        A P A C H E
                            2   4   1   2   7   1


                          H     7


                    L A M P
                    2   2   2   2


                    I
                    2
                        Y   2


                    N
                    3
                        S   5


                    U
                    6
                        Q   2


                    X
                    1
                        L   1




42 |
The Next-Generation “LAMP” Stack
                                                  Z F        10   2


                                                    L             2


            Z10
                                          A P A C H E
                                             2   4   1   2   7    1


            E1
                                            H    7
                                                    X E N         2   1   3


            N3
                                L   2
                                        A M P
                                         2   2   2


            D O J O
             2    1   2   1
                                I   2
                                          Y  2
                                                                              O
                                                                              1


            S5
                A     1
                                N  3
                                          S Q L S E R V E
                                             5   2   1   5   1    1   1   1
                                                                              R
                                                                              1


            E1
                V     1
                                U   6
                                          Q  2
                                                Y        2
                                                                              A
                                                                              1


            R1
                A J   2   2
                              A X
                               1    1
                                          L  1
                                                S        5
                                                                              C
                                                                              1


            V1
                S     5
                                                T        1
                                                                              L
                                                                              2


            E1
                C     1
                                                E        1
                                                                              E
                                                                              1


            R1
                R     1
                                              V M W A R E
                                                     1   2   2    2   1   1


              W I N
                  2   2   3
                              D O
                               2   1
                                        W S
                                         2   5
                                                i        2


                P     1
                              B3


                T     1
                              21




43 |
Our Call to Action for the Next 12 Months


           Evangelize PHP Deeper into Your Organization



                 Transition from “Why PHP?” to…



                “When, Where, How, What PHP?”




44 |
Enjoy the Conference!




                        Copyright © 2008, Zend Technologies Inc.

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Insights from the Experts: How PHP Leaders Are Transforming High-Impact PHP Applications

  • 1. HIGH-IMPACT PHP HAROLD GOLDBERG Copyright © 2008, Zend Technologies Inc.
  • 2. Thanks to Our Sponsors and Exhibitors 2|
  • 3. Thank You, PHP Community! 3|
  • 5. Welcome to the Epicenter of High-Impact Innovation! Santa Clara County 5|
  • 6. High-Impact Innovation in 1800: Yurok Eel / Fish Trap 6|
  • 7. High-Impact Innovation in 1853: 1st Honeybees in California 7|
  • 8. High-Impact Innovation in 1915: High Pressure Orchard Sprayer 8|
  • 9. High-Impact Innovation in 1969: Intel’s 1st Product 9|
  • 10. High-Impact Innovation in 2008: Zend / PHP Conference Welcome!
  • 11. Today’s Takeaways: PHP is Poised for Widespread Enterprise Adoption YOU are Central to PHP’s Success Together, We’re Making History! 11 |
  • 12. Topics PHP is Thriving Why Now? A Look at Key Success Factors 12 |
  • 13. Kargo Mobile Telephony ― Replacing Java with PHP PHP enables Kargo to do more – faster – with fewer resources 13 |
  • 14. Zero9 ― Content and Services for Mobile Devices Enabling a smooth transition to PHP 5 with Zend Framework and Zend Platform 14 |
  • 15. Orange UK (France Telecom) ― “Big Telecom” Embraces PHP (Over Java) “Java simply doesn’t perform as well as PHP” Kevin Bowman, Orange UK 15 |
  • 16. PHP: Top Choice for Use with Ajax Source: Ajax Tools Usage Survey, conducted by Richard Monson-Haefel / Burton Group and Ajaxian.com 16 |
  • 17. High-Impact PHP: Enterprise Agility at Shaklee Managing the flood of online traffic from successful TV promotion 17 |
  • 18. PHP Rapidly Driving Commercial Adoption 4X Growth in Corporate IT PHP Developers Programmers (Millions) 6 5 Part-Time Developers and 4 Hobbyists 3 Independent 2 Software Vendors 1 Corporate IT Developers 0 2007 2013 Source: Gartner Dec 2007, Findings – Corporate and IT Programmers Will Discover PHP's Benefits in Larger Numbers 18 |
  • 19. PHP Jobs Are Proliferating Global Remote Workforce Projects* PHP AJAX Javascript ASP.NET Java Ruby Perl *Source: Odesk 19 |
  • 20. Standardizing on PHP at BNP Paribas “Without a company like Zend supporting us, we’d never have advanced PHP throughout BNP Paribas” 20 |
  • 21. Zend’s Contributions to High-Impact PHP Zend Framework: Raw Downloads Version 1.6 1,800,000 Version 1,600,000 1.5 1,400,000 1,200,000 Version 1.0 1,000,000 800,000 600,000 400,000 Beta 200,000 0 Q206 Q306 Q406 Q107 Q207 Q307 Q407 Q108 Q208 Q308 21 |
  • 22. Announcing Zend Framework Certification http://www.zend.com/en/services/certification/framework/ 22 |
  • 23. Topics PHP is Thriving Why Now? A Look at Key Success Factors 23 |
  • 24. Why Now? PHP Ecosystem is Now in Place
  • 25. Why Now? Commitment to Heterogeneous Platforms 25 |
  • 26. Why Now? Sophisticated, Powerful Tooling and Best Practices 26 |
  • 27. Why Now? Integration with Key Technologies 27 |
  • 28. Why Now? Integration with Leading Applications and Value-Add Platforms 28 |
  • 30. Best Practices Are Flourishing Best Practices and Reuse Testing 30 |
  • 31. Best Practices Are Flourishing Zend / PHP Conference Sessions • PHP Security Crash Course • Digging Through the Guts of Enterprise PHP • SQL Query Tuning: The Legend of Drunken Query Master • Knight Rider Methodology for Software Development • Static and Dynamic Analysis at Ning • Elegance in Handling PHP Errors and Exceptions • Creating An Earned Value System for the Dep’t of Defense • Building RIA with PHP and Zend Framework • Don’t Just Plan for Security – Design for It! 31 |
  • 32. High-Impact PHP – Compelling User Experiences at Fox IGN Breakthrough entertainment delivered consistently at breakneck speeds 32 |
  • 33. High-Impact PHP — Bell/Textron Best Practices for D.O.D Award-winning data warehouse created in weeks – not months 33 |
  • 34. Bell Canada Professional Services: Montréal Exchange Migrating to PHP 5 with Zend Platform, Zend Core, Zend Framework, and Zend Studio 34 |
  • 35. Integration Magnifies PHP’s Impact and Reach... New Partnerships 35 |
  • 36. Announcing Zend Core for i5/OS 2.6 36 |
  • 37. Zend, PHP and IBM System i: API Group Integrating acquisitions via IBM System i and Zend / PHP 37 |
  • 38. Zend and Adobe Partner to Accelerate Rich Web Application Development ZEND STUDIO 38 |
  • 39. Stream Energy: Zend and Adobe Providing relevant, real-time information to customers in the fast-moving energy markets 39 |
  • 40. Extending Our Impact: Zend Framework and Dojo Partnership 40 |
  • 41. Zend Framework and Dojo at Lemonade.com Making rich web application development and ecommerce fun, engaging and interactive for everyone 41 |
  • 42. The LAMP Stack.. A P A C H E 2 4 1 2 7 1 H 7 L A M P 2 2 2 2 I 2 Y 2 N 3 S 5 U 6 Q 2 X 1 L 1 42 |
  • 43. The Next-Generation “LAMP” Stack Z F 10 2 L 2 Z10 A P A C H E 2 4 1 2 7 1 E1 H 7 X E N 2 1 3 N3 L 2 A M P 2 2 2 D O J O 2 1 2 1 I 2 Y 2 O 1 S5 A 1 N 3 S Q L S E R V E 5 2 1 5 1 1 1 1 R 1 E1 V 1 U 6 Q 2 Y 2 A 1 R1 A J 2 2 A X 1 1 L 1 S 5 C 1 V1 S 5 T 1 L 2 E1 C 1 E 1 E 1 R1 R 1 V M W A R E 1 2 2 2 1 1 W I N 2 2 3 D O 2 1 W S 2 5 i 2 P 1 B3 T 1 21 43 |
  • 44. Our Call to Action for the Next 12 Months Evangelize PHP Deeper into Your Organization Transition from “Why PHP?” to… “When, Where, How, What PHP?” 44 |
  • 45. Enjoy the Conference! Copyright © 2008, Zend Technologies Inc.