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What if the users decided where
the books should go?
Folksonomies and the de-professionalization of metadata creation




Edward Bilodeau
Centre for Continuing Education
McGill University




Objectives

• Introduction to folksonomies
• Overview of common tools
• Relationship of folksonomies to taxonomies and LIS




                                                                   1
Background

• New tools are launched (~2004)
     Flickr (photos)
     Del.icio.us (bookmarks)

• These tools allow users to add their own descriptors
  (i.e. tags) to items they have posted
• These tags are shared (public)




                               Flickr
                        http://www.flickr.com/




                                                         2
3
4
5
6
7
del.icio.us
http://del.icio.us/




                      8
9
10
11
12
Emergent Behavior

• People were creating their own ad-hoc classification
  systems
     using their own words

• People were using these classification systems
     To retrieve their own items (i.e. photos, bookmarks)
     To retrieve items posted by others
     To discover new items
     To find people with similar interests




What do we call it?

• August 2004: Discussion on IIA mailing list regarding
  “social classification”
• Thomas Vander Wal: folksonomy
     ~ Metadata that is created by users, primarily through “tagging”

• Seen as an alternative to top-down taxonomies
     taxonomies are difficult and expensive to create, maintain, and
     use
     folksonomies are easy, inexpensive and meaningful to users




                                                                        13
taxonomy                      librarian



                                               concepts, ideas, words
creator




                                                      taxonomy
                                                      classification scheme
                                                      etc…
               resource




                          users




                                              concepts, ideas, words




    taxonomy                      librarian



                                               concepts, ideas, words
creator




                                                      taxonomy
                                                      classification scheme
                                                      etc…
                                        s
                                     ap




               resource
                                    m




                          users




                                              concepts, ideas, words




                                                                              14
taxonomy                       librarian



                                                       concepts, ideas, words
creator




                                                              taxonomy
                                                              classification scheme
                                                              etc…
                resource




                                               maps




                           users




                                                      concepts, ideas, words




   folksonomy                      librarian



                                                       concepts, ideas, words
creator




                                                              tag-space


                resource




                           users




                                                      concepts, ideas, words




                                                                                      15
folksonomy                            librarian
                                                     !?!?!?!

                                                                concepts, ideas, words
creator




                                                                       tag-space


                    resource




                                 users




                                                               concepts, ideas, words




Del.icio.us Demo

• Jon Udell, Infoworld
          The ability for users to share tags is critical
          Provides users with feedback, opportunity to adjust their tagging to
          current use

• Demo:
  http://weblog.infoworld.com/udell/gems/delicious.html
          Local vs Global tags (“buckets”)
          Locating other users
          Tag cleanup
          Tag normalization




                                                                                         16
Problems

• Ambiguity
     Lack of shared understanding and/or lack of shared vocabulary for
     describing shared understanding
     Single tag insufficient for describing item

• Synonyms
• Handling multi-word tags
     web development, webdevelopment, web-development
     webdev, wdev, wd

• Tag spam
• Coverage is based on use (good or bad?)




(Tentative) Prediction

• Folksonomies are based on social network consisting of
  “all people using the tool”
     Currently early adopters
         Relatively small numbers
         Potential of shared understanding and meaning
         Enable system to provide value (retrieval and discovery)
     As numbers of user increase,
         Discovery value may continue to increase
        Retrieval value will decrease, as necessary shared
        understanding dissolves
     Tools will need a way to provide users to define social groups
     smaller then “all users”




                                                                         17
Relevance to LIS

• Interesting to study how users categorize resources
• Potential to become another way people access
  information
• Provides some benefits at much less cost (compared to
  formal process)
• Seen as a compliment to formal taxonomy/classification
• Still very cutting edge
      Tools are limited/immature (from a folksonomy POV!)
      Early adopters (i.e. tech deviants)




Resources

• Del.icio.us
      http://del.icio.us/tag/folksonomy
• Wikipedia
      http://en.wikipedia.org/wiki/Folksonomy
• Adam Mathes (2004) Folksonomies - Cooperative Classification and
  Communication Through Shared Metadata
      http://www.adammathes.com/academic/computer-mediated-
      communication/folksonomies.html
• Slides from the IA Summit folksonomy panel
      http://atomiq.org/archives/2005/03/ia_summit_folksonomies_panel.html
• Tools
      Delicious: http://www.flickr.com/
      Flickr: http://del.icio.us/




                                                                             18
Homework

• Do your readings
• Create accounts and try out the tools
• Think about how you could use this technology within the
  context of a library or information service to improve
  access to your collection




                                                Thank you.




                                                             19

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Folksonomies

  • 1. What if the users decided where the books should go? Folksonomies and the de-professionalization of metadata creation Edward Bilodeau Centre for Continuing Education McGill University Objectives • Introduction to folksonomies • Overview of common tools • Relationship of folksonomies to taxonomies and LIS 1
  • 2. Background • New tools are launched (~2004) Flickr (photos) Del.icio.us (bookmarks) • These tools allow users to add their own descriptors (i.e. tags) to items they have posted • These tags are shared (public) Flickr http://www.flickr.com/ 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. Emergent Behavior • People were creating their own ad-hoc classification systems using their own words • People were using these classification systems To retrieve their own items (i.e. photos, bookmarks) To retrieve items posted by others To discover new items To find people with similar interests What do we call it? • August 2004: Discussion on IIA mailing list regarding “social classification” • Thomas Vander Wal: folksonomy ~ Metadata that is created by users, primarily through “tagging” • Seen as an alternative to top-down taxonomies taxonomies are difficult and expensive to create, maintain, and use folksonomies are easy, inexpensive and meaningful to users 13
  • 14. taxonomy librarian concepts, ideas, words creator taxonomy classification scheme etc… resource users concepts, ideas, words taxonomy librarian concepts, ideas, words creator taxonomy classification scheme etc… s ap resource m users concepts, ideas, words 14
  • 15. taxonomy librarian concepts, ideas, words creator taxonomy classification scheme etc… resource maps users concepts, ideas, words folksonomy librarian concepts, ideas, words creator tag-space resource users concepts, ideas, words 15
  • 16. folksonomy librarian !?!?!?! concepts, ideas, words creator tag-space resource users concepts, ideas, words Del.icio.us Demo • Jon Udell, Infoworld The ability for users to share tags is critical Provides users with feedback, opportunity to adjust their tagging to current use • Demo: http://weblog.infoworld.com/udell/gems/delicious.html Local vs Global tags (“buckets”) Locating other users Tag cleanup Tag normalization 16
  • 17. Problems • Ambiguity Lack of shared understanding and/or lack of shared vocabulary for describing shared understanding Single tag insufficient for describing item • Synonyms • Handling multi-word tags web development, webdevelopment, web-development webdev, wdev, wd • Tag spam • Coverage is based on use (good or bad?) (Tentative) Prediction • Folksonomies are based on social network consisting of “all people using the tool” Currently early adopters Relatively small numbers Potential of shared understanding and meaning Enable system to provide value (retrieval and discovery) As numbers of user increase, Discovery value may continue to increase Retrieval value will decrease, as necessary shared understanding dissolves Tools will need a way to provide users to define social groups smaller then “all users” 17
  • 18. Relevance to LIS • Interesting to study how users categorize resources • Potential to become another way people access information • Provides some benefits at much less cost (compared to formal process) • Seen as a compliment to formal taxonomy/classification • Still very cutting edge Tools are limited/immature (from a folksonomy POV!) Early adopters (i.e. tech deviants) Resources • Del.icio.us http://del.icio.us/tag/folksonomy • Wikipedia http://en.wikipedia.org/wiki/Folksonomy • Adam Mathes (2004) Folksonomies - Cooperative Classification and Communication Through Shared Metadata http://www.adammathes.com/academic/computer-mediated- communication/folksonomies.html • Slides from the IA Summit folksonomy panel http://atomiq.org/archives/2005/03/ia_summit_folksonomies_panel.html • Tools Delicious: http://www.flickr.com/ Flickr: http://del.icio.us/ 18
  • 19. Homework • Do your readings • Create accounts and try out the tools • Think about how you could use this technology within the context of a library or information service to improve access to your collection Thank you. 19