The document discusses collaboration using social technologies. It outlines the 4Cs of collaboration as community, communication, coordination, and co-creation. It then discusses benefits like improved business collaboration and employee motivation. It highlights challenges like lack of integration into workflows and lack of leadership buy-in. Finally, it summarizes Zipipop's client process for helping companies implement successful social collaboration strategies.
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
4 Cs of collaboration – Capturing the benefits of social technologies
1. 4Cs of Collaboration
Capturing the benefits of social technologies
23.5.2013 Richard von Kaufmann // Head of Social Media & Collaboration // co-founder
2. Helping businesses win through being social.
Zipipop is the social media
company in Finland
more loyal clients
better customer support
improved business collaboration
better employee motivation and recruitment
3. 4Cs of Collaboration
•Community (must have a shared purpose)
•Communication (cultivate an ethic of sharing)
•Coordination (tool selection, training, and rollout)
•Co-creation (efficiency savings, innovation, etc)
9. What are social technologies?
Online applications, platforms and media which
aim to facilitate interaction, collaboration and
the sharing of content.
(Universal McCann’s Social Media Research Wave 3, 2008)
19. • Find out about each other.
• Form teams, communities or informal groups.
• Work together on the same work objects.
• Discuss and comment on their work.
• Discover other people with common interests.
Benefits:
Gartner, October 2009
20. • Learn from others' expertise.
• Facilitating social interaction by helping people to establish and
strengthen personal relationships, develop trust and, in the end,
reduce friction and accelerate the business processes that
people are engaged in.
• Accessing relevant knowledge and expertise that can be used to
formulate a plan of action when decisions need to be made.
Gartner, October 2009
Benefits:
22. Only 19% of organizations rate their
overall satisfaction with their Intranet
2.0 tools as good or very good.
Prescient
Digital
Media
Report
2013
But still…
24. “Here is Edward Bear, coming downstairs
now, bump, bump, bump, on the back of his
head, behind Christopher Robin. It is, as far
as he knows, the only way of coming
downstairs, but sometimes he feels that
there really is another way, if only he could
stop bumping for a moment and think of it.”
A.A. Milne – Winnie-the-Pooh (1926)
“Winnie-the-Pooh” Original drawing by E H Shepard
29. Collaboration steering committee
Enthusiastic influencers need to be selected from different parts of the organization
Marketing
HR
Customer service
Communications
R&D
Management
Sales
connectors — transformers
30. Usage rules
• Setting the right usage rules for
collaboration tools is crucial
• Collaborative spaces should be pre-
populated before inviting people in
• New users learn the rules through
observing how the community is already
using the space.
People don’t read an instruction
manual on how to use Facebook —
they copy existing behaviour
32. 6x User workshops
User review workshop
OSKE Collaboration Workshops*
Client Q&A / Online
survey
Yammer & Google
Sites Setup
6 x Community
Manager / Admin
Workshops
Preparation 2nd Month 3rd Month 4th Month1st Month
“The social media policies introduced by Zipipop
have already improved our communication and
collaboration processes. Although many of the
participants had no previous experience using
social media, Zipipop’s training has enabled them
to fully engage with the new technologies.”
Riikka Pellikka (OSKE, Head of Communications)
* Workshop order and months grouped and adjusted to aid understanding
33. But
47% [of companies] have spent less than US$10,000.
Prescient
Digital
Media
Report
2013
34. What is a Community Manager?
A Community Manager guides
communities towards smooth
and effective collaboration.
http://www.fillmoregazette.com/arts-entertainment/ventura-college-symphony-orchestra-%E2%80%9Cwinner%E2%80%99s-circle%E2%80%9D-concert-october-25
35. Community Manager roles
Motivator
Takes care of release
schedules
Evangelist
Encourages
participation
Keeps discussions
going smoothly
Chair
Judge
Solves disputes
Content Manager
Organizes the content
39. Facebook pioneered the development of the live
“News Feed” stream.This interaction format is
now widespread in many services and it is fast
becoming a standard part of business software.
41. Micro-blogging
Benefits:
• Improving awareness
• Requesting help
• Finding people
• Sharing tips and links
• Coordinating
• Reduces overall email
traffic
• Makes important email
standout
Business software has
now adapted the News
Feed and micro-blogging
practices to improve
collaboration within and
between organizations.
44. What really motivates workers?
Harvard Business Review asked 600 managers
to rank what motivates employees:
• recognition
• incentives
• interpersonal support
• support for making progress
• clear goals
45. Which one did the managers
vote least important?
support for making progress
46. Which one did 12,000 employee diary
entries highlight as the most important?
support for making progress
47. 4Cs of Collaboration
•Community (must have a shared purpose)
•Communication (cultivate an ethic of sharing)
•Coordination (tool selection, training, and rollout)
•Co-creation (efficiency savings, innovation, etc)