1. Research Of Target
Audience

2. • We could use everyday settings for our trailer, to make it relatable and simple to film.
This idea came from Paranormal activity, the setting in their house which was an average
anyone is used to.
• We could also use settings such as woods and the church to link our trailer with demons
where their idea originated.
• We thought of doing our trailer from the killers point of view, they don’t necessarily
have to be the villain, just controlled by something evil. We thought that most of the
Horror or thriller film were conventionally in the other point of view. We thought that the
trailer can still be in the victims point of view it’s just the victim is the murderer.
• Using diegetic sound throughout the whole trailer won’t work, to add some music on the
action shots and slow piano at the beginning (like in The Awakening) helps set the scene
for the film.
• We should keep the lighting down to greys, neutral colours to set an unhappy feel to the
film and therefore linking it to the narrative.
• The ideas for the narrative have been based around the idea of demonic
possession, maybe someone is given something or opens a ‘Pandora’s box’ to release
something that then posses them.
New Ideas From Intertexts…

3. I think the fact that
mainly females
completed the
survey was good
To have a range of
because they are
different occupations
stereotyped not to
means there are
like scary movies
different demographics
and so their view is
to consider, this helps
important for
us decide who our
targeting the trailer
target audience will be
to a larger
considering their
audience.
opinions. For example
someone who is
I think our target unemployed will be in
audience age will band E and so typically
be teens, so to films with low
mainly have their production values (like
view is ours!) will be targeted
important. at them.
Results from Questionnaire 1

4. This a positive result, to
know that the participants
in the survey consume in
the media means our
results and their opinions
are valid and useful to
This shows that the use.
participants obviously
prefer thriller, this also
gives us the opportunity
to provide our audience
with a good
narrative, which is
usually the key in
thriller films.
Results From Questionnaire 1

5. As comedy is shown to
the most popular we may
consider doing a film
trailer for a spoof film;
this therefore has the
potential to fit with many
genres and therefore
attract a larger audience.
This supports that one of the
audience’s favourite media
consumptions is film and
TV, which ensures that
enough people in the
audience will want to watch
our film trailer!
Results From Questionnaire 2

6. It’s good
Paranormal
activity has
These results again
come up a
confirm that the
few times, as
majority of
I did for an
participants from
intertext
the questionnaire
which means
(who were in our
we know
target age group)
people like
watch TV and
the techniques
films. This shows
used in the
them as media
film. Also The
consumers of film
Shinning, som
(what we’re
ething we can
interested in)
research
meaning we know
into, as this
they will be
seems a
interested in
popular
watching our
choice.
trailer.
Results From Questionnaire 2

7. This shows us that this audience like horror
and thriller films that involve a lot of suspense
and excitement. But also the idea of
entertainment from uses and gratification
theory (a chance to get away from everyday
life). So we can focus on these in our narrative
to ensure that the audience are attracted to the
film.
So overall audience’s dislike it This response was predicted and a
when horror or thriller films have conventional idea that intertexts have
gore which looks unreal or shown (The Amityville Horror and The
unnecessary. They also dislike Awakening). The other characters’
when the parts of the narrative are results also help us decide on which
unconventional (long build characters to use, as teens, males and
ups, unclear endings). So this gives villains were also popular.
us something to consider while
Results From Questionnaire (3)
filming.

8. As this shows a very high percentage prefer the second
idea, we will plan our narrative more to this; but may
still link the other idea into the second.
Mainly the participants in the questionnaire like this
idea because it’s different from films they’ve seen in
the past; this is important because it gives us the
potential to create something that’s unconventional but
that’s still going to be popular.
Results From Questionnaire (3)

9. Gender
0% 0%
percentage of male
23%
percentage of
female
77%
Results From Questionnaire (1)
As Pie Charts

10. Age Group
10 to 13
under 10 0%
0%
30+
23%
26 to 29
0%
21 to 25
0%
14 to 16
54%
17 to 20
23%
Employment
Not employed
38%
Employed
62%

11. not Interested In The Media?
at
sometimes
all rarely
0%
0% 0%
most of the
time
15%
definatley
85%

12. Horror Or Thriller?
horror
0%
neither
31%
thriller
46%
horror/thriller
23%

13. war Genre Tastes
science 2% western
fiction 2%
6%
musicals comedy
9% 20%
historical horror
4% 2%
thriller
drama 11%
18%
fantasy documentry
11%
crime action 7%
4% 4%
Results From Questionnaire (2)
As Pie Charts

14. magazine Types Of Media Consumed
5% other
0%
TV
music 21%
15%
newspaper
3% radio
5% books
15%
internet
18% films
18% Hours Speant Watching TV under 2
(weekly) 0%
above 10
18%
2 to 4
28%
8 to 10
27% 5 to 7
27%

15. 9 none Films Watched (monthly)
to 0%
12
0% above 12
0%
6 to 8 under 2
36% 37%
3 to 5
27%

16. Types Of Characters That Make
female Horror Or Thriller Filme Effective
8%
male
12%
children
heroes 32%
8%
villains
20% teenagers
older
people adults 12% Pandora'
4% 4% 0% 0% s box
10%
killer's
point of
view
90% Our Trailer Ideas

17. Uses and Gratifications
Our trailer would create social interaction and integration because it’s from the killer’s point of
view, which is unusual for a horror/thriller film and would therefore provide the audience with
something to discus. It would provide entertainment from the suspense and other feelings of
uncertainty that would come from the narrative. Also because our audience is teenagers we will
make sure there are some teenage characters for the audience to personally identify with; this
then attracts them more to the film, making them want to watch the whole thing.
Hypodermic Syringe
We, as the producers will ‘inject’ ideologies into the audience in terms of how real we make our
trailer (moral panic) and the suspense, thrill and excitement involved.
Audience Theories For Our Trailer

18. Two-Step Flow
The audience’s views may be influenced by other people, such as friends, family and
stars, people who we look up to and admire. On the other hand people who are critics can also
have an influence on people’s opinion's; for example if there was a bad review about a
film, someone might not want to see it because they think it’s rubbish, like the critic. So it
depends on those people’s opinions whether you decide to see a film, if they’re good then you
are more likely to see it.
Polysemic Readings:
Preferred: That the audience will find the trailer full of excitement and enigma, that they want
to watch to whole film. that it’s good because it’s different to other films and goes against
conventions but is still effective.
Oppositional: That the audience will find the trailer boring and not very scary, perhaps
because it’s too unrealistic and doesn’t look professional enough.
Audience Theories For Our Trailer

19. • Gender: Male and female
• Age: 15-21
• Education: Minimum of GCSEs, preferably A levels or further education
• Occupation: Unemployed or part-time work
• Income: Low, £200 maximum per month
• Media Interests: Watches 5-8 hours of TV per week and 3-6 films per month
• Demographics: E, students, casual workers and unemployed
• Psychographics: Most likely to be strugglers, mainstreamers and explorers
• Nationality: In particular western civilizations, British, American…
• Religion: Agnostic
• Marital Status: Single or short term relationships.
• Hobbies and Interests: Particularly media such as TV, music and internet; other
interests such as gaming and magazines (rather then books).
Audience Profile