Module Specification for ARD605 Entrepreneurship

1. MODULE SPECIFICATION FORM
Module Title: Entrepreneurship Level: 6 Credit Value: 20
Module Semester(s) in which to be With effect from:
code: offered: 2
ARD605 January 2012
Existing/ Title of module being
New: replaced (if any):
Existing
Originating Subject: Art, Science and Module Leader: Marisse Mari
Technology Institute
Module duration (contact hours/directed Status: core/option/elective (identify
private study: programme where appropriate):
200 (60/80/60) Elective
Percentage taught by Subjects other than originating Subject (please name other Subjects):
Taught with support from the Centre for Entrepreneurial Learning
Programme(s) in which to be Pre-requisites per programme Co-requisites per
offered: (between levels): programme (within a
level):
All undergraduate Either N/A
programmes
lvl 4 Enterprise Awareness
Module to be aligned with lvl 5 Business Venturing
BA (Hons) Design for QA
and assessment purposes
only

2. Rationale
In this module students will develop a viable entrepreneurial idea through a negotiated series of
workshops and lectures. They will use this experience as a vehicle to better understand themselves
as an enterprising person focusing on the skills they need to develop to start and manage their own
enterprises. At the end of the semester they will the pitch this concept to a panel of local
entrepreneurs who will provide expert guidance on their business idea and its market potential.
The course will link to various sources of business advice and support ranging from local
Entrepreneurs to Venture Wales, Business Information, Prices Trust, UNTLD and other funding /
investment bodies.
Module Aims
The module aims to:
• Support students in the development of an entrepreneurial venture
• Use this experience as a vehicle to develop students skills and behaviours
Expected Learning Outcomes:
Knowledge and Understanding:
Students will (with reference to essential readings):
1. Create a range of entrepreneurial ideas supported by appropriate research.
2. Evaluate these ideas against their market potential and select one to develop.
3. Design a viable entrepreneurial venture based on one of these ideas.
4. Critically reflect on their development as an entrepreneur in light of their experiences
Transferable/Key Skills
• Creativity and problem solving
• Team working
• Communication
• Resource planning / management
• Networking
• Self reflection
• Concept evaluation

3. Assessments
Assessment
number Learning
(use as Type of assessment Word
Outcomes Weighting
appropriate) count
to be met
Project Portfolio – In a format
Assessment agreed with your tutor,
One: Notional
produce a portfolio outlining
70% Tutor 2000
1, 2, 4 the development of both
Assessed (+/-10%)
yourself and your venture in
line with the learning
outcomes
Presentation – this
Assessment presentation should formally 30% Assessed
Two promote your venture to by -
3
external entrepreneurs this Entrepreneurial
should be supported by no Panel inc. Tutor
more than 9 sides of A4
Learning and Teaching Strategies:
The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning and
teaching strategy where students are encouraged to take responsibility for their own learning. The key
delivery will be structured around an action learning methodology centred on the development of an
entrepreneurial project managed by the students across the year which will also form the evidence base
for their assignments.
This module will be delivered using a range of teaching and learning methods. These include lectures,
seminars, case studies, open learning programmes, project work, online work and simulations to create a
diverse learning portfolio suited to a range of learning styles.
All relevant (practicable) steps will be taken to accommodate the learning needs of students if these are
highlighted to the module leader.
Syllabus outline:
The syllabus for this unit would cover broad themes linked to the learning outcomes, as discussed
earlier the syllabus will be negotiated between the lecturer and students using external input where
appropriate, given this flexible design no outline syllabus week by week will be provided.
Core Content:
• Business Planning
• Presentation Negotiation
• Advanced Communication Skills
• Opportunity Recognition
• Marketing
• Business Law
• Self Reflection

4. Reading:
Essential Reading:
• Barringer, B.R. (2009) Entrepreneurship: Successfully Launching New Ventures 3rd edition
Boston: Pearson Education
• Rae, D (2007) Entrepreneurship: From Opportunity to Action, USA: Palgrave Macmillan
Other Indicative Reading:
• Semler, R (2001) Maverick!: The Success Story Behind the World's Most Unusual Workplace,
Harlow, England: Random House Business Books
• Mullins, J. (2006) The New Business Road Test: What Entrepreneurs and Executives Should Do
Before Writing a Business Plan London, England: Financial Times
• Godin, S. (2005) Purple Cow London: Penguin Books Ltd
• Barrow, P. (2005) The Best-Laid Business Plans: How to Write Them, How to Pitch Them
London, England: Virgin Books
• Weinber, T, (2009) The New Community Rules: Marketing on the Social Web, Farnham: O'Reilly
Media
• Robinson, K. (2005) The Element: How finding Passion Changes Everything, Hoboken,N.J.:Allen
Lane,
• Kirby, D (2002) Entrepreneurship Maidenhead: McGraw-Hill Higher Education
• West, C (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success, Harlow,
England: Prentice Hall
• Barrow, C. (2009) Business Plans Kit For Dummies, Hoboken, N.J.: John Wiley & Sons
• Vaynerchuck, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion New York:
Harper Studio
• Alinsky, S. D. (1999) Rules for Radicals, Westminster: Random House
• Mawson, A. (2008) The Social Entrepreneur: Making Communities Work London:Atlantic Books
• Gladwell, M (2002) The Tipping Point: How Little Things Can Make a Big Difference England:
Back Bay Books
• Godin, S. (2008) Tribe,s London: Paitkus Books
• Burgh, B. (2007) The Go-Giver New York: Portfolio Hardcover