1. Mobile Reviews
By Zunair Kler, Dominic Littlewood, Lauren Hill,
Zack Loveday and Muhammad Jelal

2. Mobile Marketing Watch
Review
www.mobilemarketingwatch.com
By Zunair Kler

3. iPad minis Begin Arriving Ahead of
Schedule Review
Many iPad buyers were excited today due to the iPad Mini arriving
before schedule. Even though it has been on sale for two weeks, the
shipment date was supposed to be around the 21st November but
buyers have been receiving their iPad mini on the 15th November. One
reader said that he received his before 10am and he loves it. It is also
expected that the majority of iPad buyers will receive their iPad Mini’s
around the 16th November.
The iPad mini (Wi-Fi model) has been on sale for two weeks now, only
this weekend will the iPad mini with 4G connectivity go on sale. In early
November the opening weekend of preorders created three million sales
for the both iPad mini and the new iPad 4. Apple hasn’t provided
information into how many 4G – ready models of the iPad Mini have
been ordered.
Full report @ http://www.mobilemarketingwatch.com/ipad-minis-begin-arriving-
ahead-of-schedule-26899/#more-26899

4. Digital Media and Marketing
Platforms
Dominic Littlewood

5. Mobile Marketing Magazine
I read the article called ‘The Advent Calendar With A Mobile Twist’. The article
shows some interesting facts and statistics about the new surge in mobile
marketing and m-commerce. The article is bases about the particular use of
mobile bar codes and how brands and retailers have embraces barcodes for
their marketing for advertising and promotional campaigns.
With this surge in popularity a campaign where a letter sized advent calendar
containing 24 windows was sent to 3.5 million homes in Austria. Within each
window of the advent calendar there was a print of a brand logo along with their
web address, with the development of the mobile barcode this meant they
could apply a barcode within each window of the calendar which would put the
consumer in with a chance of winning daily prizes such as a chance to win
€500 (£420) and a prize draw for an Opel Meriva car worth €21,000.
The campaign wasn’t only potentially beneficial to the consumers but also
informative as it had a guide on how to use mobile barcodes within the
calendar which therefore will be beneficial for the future of mobile marketing as
they could now target a crowd who were aware of how to access their
advertising and promotional methods. The overall campaign has been
anticipated as being a big success which is demonstration that there is growth
of mobile marketing appeal.
http://www.mobilemarketingmagazine.co.uk/content/advent-calendar-mobile-
twist

6. MobileMarketingMagazine.com
Review of Article
By Zack Loveday

7. Article Review
 From the research conducted at
MobileMarketingMagazine.com – they have found that over
half of 18-34 year olds are mobile shoppers; a more recent
study showed that 55% use their mobile to compare prices in
store at least once a week.
 Similarly, a social ad platform known as RadiumOne
produced a survey and found that 54% made a purchase on
their mobile within the last six months. In addition, 50% of
mobile users used their mobile to share offers with friends.
 Another study showed that 47% of people have clicked a
mobile ad in the last three months – this research proves to
large retail companies that an increasing number of people
are beginning to make purchases on their phones, which in
turn will increase mobile advertisements.
 In conclusion, I feel that the results of the survey shed light
into how brands can communicate and interact with ‘one of
the most mobile and influential consumer groups of our time’ -
this is another way in which brands can improve their
relationship with its customers and manage it efficiently.

8. Can Mobile Ad Networks Slow The Spread of
Mobile Malware?
Lauren Hill

9. Mobile Malware
Mobile malware is now poised to pose an epidemic-level threat to the
mobile community unless more drastic steps are taken. Cybercriminals
are now losing interest in PCs & laptops and are focusing on the new
challenges associated with infiltrating mobile devices.
The Android OS is the most popular target for writers of mobile
malware. The mix included SMS-sending malware, mobile botnets,
spyware, and destructive Trojans.
Pressure is now mounted on mobile ad networks to step up their game
and crack down on this issue. But so far not many have. One company
which has is Airpush. It is second largest mobile ad network for Android,
and has just teamed up Appthority for the purpose of integrating its
mobile security technology into the Airpush platform.
As a result, all advertiser app promotions and URLs are now scanned
removing malware on over 50,000 apps.
http://www.mobilemarketingwatch.com/can-mobile-ad-networks-slow-
the-spread-of-mobile-malware-26882/#more-26882

10. Mobile Game Marketing
Advertising in mobile games is a huge opportunity available for businesses
and suggested to grow rapidly over the next one to three years. Some of
world’s largest brands such as, Coca-Cola have launched a mobile game in
India called "Thumbs up Everest--" a rock climbing adventure that included
weekly prize giveaways and a top-score board. The results were that 350,000
games downloaded each week.
Asia-Pacific countries lead the way for mobile game advertising opportunities,
with 28 percent of consumers playing downloaded single-player mobile games
at least once a week, according to Parks Associates' research. Here in Europe
we lag behind with only 13 percent, downloading mobile games.
Recent research show that mobile phone owners want to do more with mobile
technology, and game playing ranks high on the list. Wider deployment of 4G
networks and additional investment from game publishers, and devices that
are more powerful will all improve the mobile gaming experience.
Why are advertisers interested in mobile games?
Demographics are certainly one reason
In the U.S, reports indicates mobile games are downloaded at a rate of five
million per month
35 percent are in the 18-34 male demographic
In a recent Mobile Entertainment Forum survey, 60 percent of respondents felt
mobile games were "perfectly" or "very" suited for advertising. Additionally,
around-game sponsorships are a cost-effective way to create positive brand
associations without disrupting game play and without the cost of custom

11. How to Own the Customer Experience in the
Store by Engaging with Shoppers through
Your Branded App
With the new demand for mobile marketing the need for retailers to develop a
rich, unique mobile shopping experience through the interaction with their
customers smart phones will allow consumers to easily and conveniently
search, browse and buy anytime and anywhere was the first step in a rich
mobile strategy.
The next major strategic initiative is enabling location-based technology in
retailers is to engage customers and gain a deeper understanding of their
wants and needs. With these apps retailers can become aware of their
consumers and take this opportunity to immerse the consumer directly and
efficiently as they know the consumers' needs and there in store shopping
behavior. This interaction can drive sales, increase loyalty of the customers and
get some results about their customers wants and needs for future sales and
http://www.mmaglobal.com/articles/how-own-customer-experience-store-
promotion.
engaging-shoppers-through-your-branded-app