See how Fairfax used subscriptions and digital subscriptions to reshape its business

1. Fairfax Media
Digital Subscriptions

2. A!"#$%
• About Us
• Strategic context
• Transformation
• Launch Plan
• What we built
• Why we chose Zuora
• Results to date
• Q&A

3. Australia and New Zealand
>400 mastheads, >300 websites, ~100 apps, radio
Significant audience reach
>80% New Zealand >15 yrs
>40% of Australian >14 yrs
Profound structural change in media sector

4. F%&rf' M"$&% A($&"#)"*
56% Australian population >14 yrs each month
6
5.8
1.8
Print
Web
Mobile

5. mobile
Fairfax'
EXTERNAL
Factors

6. Tr%#*f+r,%-&+#
Digital
Revenues
Revenue
Adjacencies
Cost Restructuring

7. L%(#). P/%#
International
Audiences
Domestic
Audiences
Continuous
Analysis and
Development

8. S(0)r&p-&+#* Ar).&-")-(r"
SMH.com.au,
TheAge.com.au
DRM
• Access'check'
• Rules'based'
Integration
Digital
Membership
• Membership'
Account'
• Authen9ca9on'
Zuora
• Subscrip9on'
Management'
• Products'
• Bundles'
• Pricing'
• Payments'
• User'Interface'
• Consumer'Signup'
• Account'Management'
• System'Integra9on'
Print Subs
• Print'Fulfilment'

9. W.1 W" C.2" Z(+r%
Hygiene Factors
• Rated by independent research
• Technical quality
Experienced
• Expertise
• PCI compliant
• Processing partners
Lean & Agile
•
•
•
•
•
•
Cloud
Variable pricing
Short contract
Cost competitive
Fast
Prior experience

10. R"*(/-* (3r*- *"v"# w""4*)
166,000
98,000
Bundled Print &
Digital Subscriptions
68,000
Paid Digital
Subscriptions
New Subscribers (The Age & SMH)
July-August 2013

11. ?