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Emarketing
1. Email,Social Media And Search in the
Overall
Marketing Mix
Zyaad Alsubaie
Marketing consulant
2. Objectives
Marketing Planning
Marketing Planning Process
The Marketing Mix
Market Goals Social Media
Social Media Sites
New Marketing Tool
5. Online
Search DISPLAY Ad
E-Mail Affiliate Website Social
Engine & MEDIA
Marketing Marketing Development Advertisind Marketing
Marketing
Busines Social Media
Search Search Online
Marketing
Engine Engine Reputition Blog Podcasting &Optimization
Optimizaion Advertising Management Marketing
6. Text Message
Graphics
Newsleetter
Multi-Media
List building
Creative design
Message delivery
Campaign results tracking
List management
8. Social Media
Social media
sites include Social network : facebook, Frendster
Myspace , linked-in
9. Social Media Sites
Social news web sites
DIGG
REDDIT
NEWSVINE
Collaborative Content Aggregators
WIKIPEDIA (TEXT)
FLICKR(PHOTO)
YOUTUBE(VIDEO)
PODCASTALLEY
IPODDER.ORG
11. Ecommerce
Bromotion
Information
Entertainment
Customer
Sercice
Relationship
12.
13. New Marketing Tool
Traditional Marketing Internet Marketing
Tool Tool
TV Website
Radio Online Ads
Magazines E-mail
Newspapers Mobile Ads
Cold Calling Interactive TV
Networking Soial Media
17. Marketing Planning
Strengths of Market Needs
organization
Wants
Weakness of
organization Existing
competitors
Design for
creating value
Expected
competitors
21. Marketing Mix
Advertising PR Sponsoring Event marketing
Planning Implementation Controlling
Target Messages Medium Provider Conseption Production Spreading Forcasts
Groups
Banner WWW Web design Reprts Communication
Games Email Links
Reports News
Info Pages Chat
Blogs
22. The Marketing Mix 4Ps
Marketing
Mix
Product Place
Customer
Convenience
Solution Price Promotion
Customer Cost Communication
23. Market Goals
Marketing Mix
product price promotion PLACE
Promotion Mix
Public Personal Sales
Advertising
Relations sales PROMOTION