1. By: Evan Cumming
Media Presentation

2.  Technology has shaped the way we communicate, interact
and participate in the world around us. Just like us, it is
constantly evolving, adapting, impacting how we
approach daily tasks, problem solve and further, inspire
new technological innovations.
 One can argue that technology has become a basic
necessity in most people’s lives. For example can be our
cell phones. (How many people have their cell phone
attached to their hips?!) Accessibility- through technology
devices has forever altered the way we receive
information (input/process/output). This powerpoint will
review how technology makes us a marketing tool, unites
demographics and creates targets.

3.  http://www.youtube.com/wat
ch?v=PHmwZ96_Gos
 Questions:
 1) What stat were you most
surprised by or concerned
you the most?
 2)What does this mean for
our future. How does this
impact us?

5. Technology has enabled globalization
Globalization: “Globalization is the changing of the world from
many economies, cultures and societies into a single one. The
term is primarily used to refer to economic globalization.
However, it is also used to address political and social changes
around the world. Globalization is extremely controversial. There
are many positive and negative impacts from its spread.”
- It is the idea of interconnectedness
-How we interact with people (via- msn, facebook, skype, twitter,
txt, etc) have been shaped by technology and has inspired social
networking- which in turn has created mass media exchanges
and developing of global relations
-We are growing up in the technological era with devices that
revolutionized the way we communicate and interact- this has
created a new demographic and a wealth of knowledge to draw
from
What is Globalization? | eHow.com http://www.ehow.com/about_4587919_what-is-globalization.html#ixzz230hXkxj4

6. ARTICLE: Pro & Con
Arguments: "Are social
networking sites good for our
society?“ http://socialnetworking.procon.org/
Pro: “Studies have shown that being part of a social network has a positive
impact, including increased quality of life and a reduction in the risk of health
problems. They help improve stroke recovery, memory retention, and overall
well-being”.
Pro: “Twitter was so important to the Iranian protests after the Iranian
presidential election in June 2009 that the US State Department asked Twitter
to delay a scheduled network upgrade that would have taken the website
offline at a busy time of day in Iran. Twitter complied and rescheduled the
downtime to 1:30 am Tehran time”.
Con: “Social networking sites entice people to spend more time online and less
time interacting face-to-face. The sites offer many time wasting activities that
supplant more productive activities. Teens spend an average of nine hours per
week on social networking sites”
Con: Consider employment searches on social media sites………..

7. …“Teens growing up with these sites
may not be aware that the information
they post is public and that photos and
text can be retrieved even after
deletion. Consequences from over-
sharing personal information include
vulnerability to sexual or financial
predators and lost job opportunities
from employers finding embarrassing
photos or comments”.
http://socialnetworking.procon.org/

8. Thirty-five percent of employers reported they
have found content on social networking sites that
caused them not to hire the candidate. The top
examples cited include:
Candidate posted provocative or inappropriate
photographs or information – 53 percent
Candidate posted content about them drinking or
using drugs – 44 percent
Candidate bad-mouthed their previous employer,
co-workers or clients – 35 percent
Candidate showed poor communication skills – 29
percent
Candidate made discriminatory comments – 26
percent
Candidate lied about qualifications – 24 percent
Candidate shared confidential information from
previous employer – 20 percent
Fourteen percent of employers have disregarded a
candidate because the candidate sent a message
using an emoticon such as a smiley face while 16
percent dismissed a candidate for using text
language such as GR8 (great) in an e-mail or job
application.
/
http://oregonbusinessreport.com/2009/08/45-employers-use-facebook-twitter-to-screen-job-candidates OMG- Can U believe this? :0

9. Technology has changed the way we find, get and maintain job opportunities.
Technology can make-or-break you in terms of whether or not you are
“qualified” for the job. In the 21st century most jobs require you to be
computer literate or technologically savvy
Technology has allowed electronic job search through collective databases
It changes the way companies advertise for job openings as well as how people
apply for the jobs (Example: Job Bank Canada, workopolis, etc)
- Accessibility to information is important- applying for the job in the manner
requested, often via e-mail, is what makes you eligible
Technology can be your friend but it is crucial to be have media awareness
(IMPORTANT TO NOTE: elementary school curriculum was adapted to include
media literacy as a critical part of visual language studies).
-Searches have evolved to be personalized and logs computer search histories.

10. On the left, we have advertisers and agencies, the
buyers. On the right, we have the searchers, our
target audience. The search engines are the
marketplace we use to reach them.
Layered between the advertisers/agencies and the
searchers are the tools we use to measure,
manage, and automate various components of our
marketing, divided into nine buckets:
Keyword Research:
Competitive Analysis
Display Research
Performance Marketing Platforms
Niche Tools
Testing & Personalization
Analytics - Qualitative
Analytics – Quantitative
Customer Relationship Management (http://searchenginewatch.com/article/2066655/Making-the-Leap-The-Paid-Search-Marketing-Toolbox)

12. “Culture jamming is often seen as a form of subvertsing. Many culture jams are intended to expose
apparently questionable political assumptions behind commercial culture. Common tactics include
re-figuring logos, fashion statements, and product images as a means to challenge the idea of
"what's cool" along with assumptions about the personal freedoms of consumption.
Culture jamming sometimes entails transforming mass media to produce ironic or satirical
commentary about itself, using the original medium's communication method”.
(http://en.wikipedia.org/wiki/Culture_jamming)
Culture Jamming is important because it challenges consumers ideas of what is being
“proposed” to them.. Buy here, shop here, etc.
It is a ironic marketing tool that also speaks to a different target audience

13. ARTICLE:
http://mashable.com/2011/1
0/03/facebook-ad-strategy/

14. Not only has technology
made this course
possible as we interact
online together through
blackboard posts and
assignments (further
increasing accessibility
and flexibility for
students) Georgian
College as an
Educational Institute is
very invested in
advertising using mass
media through our
www.georgianc.on.ca/
website but also on
YouTube for example

15. It is important to consider both the pros and cons that comes from
developing technologies and the impact this will have on our everyday lives
Technology has continued to reshape our interactions with others, our
working opportunities and consumerism on a larger scale
It is crucial that we continue to educate ourselves on media literacy as it
continues impact us through marketing tools, fostering and uniting
demographics (globalization factor) but also with an awareness of possible
targeting (strategic consumerism tactics, etc.)

16. All Pictures: Google Images Found
http://www.youtube.com/watch?v=PHmwZ96_Gos
What is Globalization? | eHow.com
http://www.ehow.com/about_4587919_what-is-
globalization.html#ixzz230hXkxj4
http://socialnetworking.procon.org/
http://oregonbusinessreport.com/2009/08/45-employers-use-facebook-
twitter-to-screen-job-candidates/
http://searchenginewatch.com/article/2066655/Making-the-Leap-The-
Paid-Search-Marketing-Toolbox
http://en.wikipedia.org/wiki/Culture_jamming
http://mashable.com/2011/10/03/facebook-ad-strategy/