Par Julien le Coupanec, Growth at TheFamily (http://twitter.com/LeCoupa) Entreprendre n’est pas inné et 80% des erreurs peuvent être évitées. Ne perds pas de temps, offre-toi Koudetat : http://bit.ly/koudetat-youtube Inscrivez-vous au prochain meetup! — http://www.meetup.com/GrowthHackingParis Inscrivez-vous à la newsletter pour ne pas rater les prochains évènements ! — http://www.thefamily.co/events/ Suggestions, idées de speakers, feedbacks always welcome ! http://buff.ly/1CRdh0d

1. BUILDING A GROWTH PROCESS
IN EARLY-STAGE STARTUPS

2. WE ALL USE PROJECT
MANAGEMENT APPLICATIONS
TO HELP US BUILD OUR
PRODUCTS

5. BUT DO YOU USE SOMETHING
EQUIVALENT TO HELP YOU
GROW YOUR COMPANY?

6. I’VE SEEN THAT MOST EARLY-
STAGE STARTUPS AREN’T.
SO HERE IS WHAT YOU SHOULD
DO FROM RIGHT NOW.

7. #1 - THE BACKLOG
Brainstorm about experimental
ideas to grow your startup.
LET’S START STEP BY STEP
WITH A BACKLOG TO MONITOR YOUR IDEAS

8. HOW TO ORGANIZE YOUR BACKLOG?
#1. The experiment name.
#2. The details of your experiment.
#3. The channel(s) you will play in.
#4. The performance tracking.
#5. The main metrics.
#6. Who is/are in charge of the
experiment.
#7. The pipeline. (the priority order)

9. THE FAMILY’S BACKLOG

10. EVERYONE IN THE COMPANY
MUST HAVE ACCESS TO THE
BACKLOG.

11. TVSHOW TIME
INCREASING USER ENGAGEMENT WITH
GMAIL ONE CLICK ACTIONS

12. DIVIDE YOUR EXPERIMENTAL IDEAS
INTO TWO TABS: FREE & PAID ONES

13. FOR INSTANCE, WITH ALGOLIA
HACKING RETARGETING WITH CONTENT MARKETING

14. #1 - THE BACKLOG
Brainstorm about experimental
ideas to grow your startup.
YOUR BACKLOG WILL GROW OVER TIME
USE A PIPELINE FIELD TO PRIORITIZE YOUR ACTIONS
#2 - THE PIPELINE
You must define an order to
prioritize your experiments.

15. #3 - IMPLEMENT & TEST
That’s the exciting part.
#1 - THE BACKLOG
Brainstorm about experimental
ideas to grow your startup.
IMPLEMENT, TEST AND ANALYZE
#2 - THE PIPELINE
You must define an order to
prioritize your experiments.
#4 - ANALYZE
Is your experimental idea
efficient?

16. THE EXPERIMENT DOCUMENT
KEEP UP-TO-DATE A DOCUMENT FOR EACH EXPERIMENT
#1. The primary objective.
#2. The hypothesis.
#3. The experiment design.
#4. The results.
#5. The learnings.

17. #3 - IMPLEMENT & TEST
That’s the exciting part.
#1 - THE BACKLOG
Brainstorm about
experimental ideas to grow
your startup. #2 - THE PIPELINE
You must define an order
to prioritize your
experiments.
#4 - ANALYZE
Is your experimental idea
successful?
THE LAST PART: SYSTEMIZE
#5 - SYSTEMIZE
If efficient, productize or
write a step-by-step
playbook.

18. FOR INSTANCE AT THE FAMILY WE
FOLLOW A PLAYBOOK BEFORE
UPLOADING EACH VIDEO ON
YOUTUBE.

19. BUT WE ALSO HAVE AUTOMATED
OTHER THINGS WHEN WE COULD
USING IMACROS, GOOGLE SCRIPT OR
PHANTOMJS.

20. REMEMBER, MOST OF YOUR
EXPERIMENTS WILL FAIL
BUT YOU WILL EVENTUALLY FIND A
REAL GAME CHANGER.

21. IT’S EASIER TO FIND FURTHER
GROWTH IN A CHANNEL THAT IS
ALREADY WORKING FOR YOU
THAN IT IS IN A COMPLETELY NEW
ACQUISITION CHANNEL.

22. TO LEARN MORE
bit.ly/the-growth-process

23. NOW YOU KNOW WHAT TO DO
AND PLEASE, DO NOT DELEGATE
YOUR GROWTH TO SOMEONE ELSE,
IT’S A MATTER OF SURVIVAL.

24. THANK YOU
QUESTIONS?