COPYCAT 

HOW TO COPY AN EXISTING
BUSINESS MODEL
BALTHAZAR DE LAVERGNE
“GREAT ARTISTS COPY,
GOOD ARTISTS STEAL”
PABLO PICASSO
COPY ≠ STEAL
THE GOOD, THE BAD
AND THE UGLY
NEW ERA FOR
COPYCATS
GREAT WAY TO LEARN
✓ Following your own vision is tough
✓ JolieBox - Frichti
ROCKET INTERNET
OLIVER SAMWER: THE MOST
AGGRESSIVE GUY ON INTERNET ON
THE PLANET
SUCCEED WHERE NO-ONE ELSE
SUCCEEDS
✓ THEY GO (SUPER) FAST
✓ THEY PROCESS EVERYTHING
✓ THEY REPLICATE
5 PILLARS
✓ FUNDRAISING
✓ RECRUITING
✓ INTERNATIONALISATION
✓ EXECUTION
✓ IDEA
FUNDRAISING
✓ Done by Oliver Samwer himself
✓ 3Bn raised
✓ Untraditional money
✓ Every country is a funded startup with
(a...
RECRUITING
✓ EMPOWERING PEOPLE
✓ GIVING THEM A FRAMEWORK
✓ “NO” EQUITY
✓ IT’S A PROCESS TOO
INTERNATIONALISATION
✓ Moving founders
✓ Cross border teams
✓ Drastic control
EXECUTION
✓ “We don’t have the innovation culture, we have the
export culture” Oliver Samwer
✓ It’s where they innovate
✓ ...
PROCESSES
✓ Recruiting
✓ Marketing
✓ Sales
✓ Operations
IDEA
✓ Bn $$ startups
✓ Capital Intensive
✓ First Mover Advantage
THEY FAIL TOO
✓ Pinspire, Payleven, Wimdu
✓ Mercenaries VS Missionaries
✓ Overall ?
AND YOU ?
YOUR STRENGTHS
✓ FUNDRAISING
✓ RECRUITING
✓ INTERNATIONALISATION
✓ EXECUTION
✓ IDEA
BIG IN THE US DOESN’T
MEAN BIG SOMEWHERE ELSE
✓ The fundraising proxy
✓ Markets are different - ZocDoc
✓ They have secrets
POSSIBLE MARKETS
✓ Hyper-Local
✓ Regulated
✓ Time to market
EXIT STRATEGY
✓ US companies move earlier
✓ Do they grow by M&A ?
✓ For talent ? Revenue ? Network ?
✓ Become profitable
TIME TO MARKET
✓ Rocket goes fast (6weeks)
✓ You can go fast too
✓ With the right team
:
YOU’RE LIKELY NOT
BUILDING WHAT YOU
THINK YOU ARE
✓ Start with copy (real copy)
✓ Learn by doing
✓ Dominate or conquer y...
A B
Bottleneck
BURN THEM ALL
✓ Process
✓ Automation
✓ Inovation
✓ Week over Week
YOUR MISSION
✓ Care for your customers
✓ Growth
GROWTH
✓ Track one metric weekly
✓ Focus on things that work
✓ Do thing’s that don’t scale
PLAYBOOK
✓ Write everything down every day
✓ Find the key learnings
✓ Write the cookbook
✓ Move faster than expected
THANK YOU !
Copycat: how to copy an existing business model by Balthazar de Lavergne
Copycat: how to copy an existing business model by Balthazar de Lavergne
Copycat: how to copy an existing business model by Balthazar de Lavergne
Copycat: how to copy an existing business model by Balthazar de Lavergne
Copycat: how to copy an existing business model by Balthazar de Lavergne
Copycat: how to copy an existing business model by Balthazar de Lavergne
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Copycat: how to copy an existing business model by Balthazar de Lavergne

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Entrepreneurs tend to pay to much attention to original ideas, they are always afraid that someone would STEAL their idea, and thus to miss the opportunity to become billionaire.

But as an entrepreneur, you should always keep in mind THE EXECUTION, also known as the key for success ...

Copycat is also hard to execute, and to succeed it you need method & determination...and Balthazar de Lavergne

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Copycat: how to copy an existing business model by Balthazar de Lavergne

  1. 1. COPYCAT 
 HOW TO COPY AN EXISTING BUSINESS MODEL BALTHAZAR DE LAVERGNE
  2. 2. “GREAT ARTISTS COPY, GOOD ARTISTS STEAL” PABLO PICASSO
  3. 3. COPY ≠ STEAL
  4. 4. THE GOOD, THE BAD AND THE UGLY
  5. 5. NEW ERA FOR COPYCATS
  6. 6. GREAT WAY TO LEARN ✓ Following your own vision is tough ✓ JolieBox - Frichti
  7. 7. ROCKET INTERNET
  8. 8. OLIVER SAMWER: THE MOST AGGRESSIVE GUY ON INTERNET ON THE PLANET
  9. 9. SUCCEED WHERE NO-ONE ELSE SUCCEEDS ✓ THEY GO (SUPER) FAST ✓ THEY PROCESS EVERYTHING ✓ THEY REPLICATE
  10. 10. 5 PILLARS ✓ FUNDRAISING ✓ RECRUITING ✓ INTERNATIONALISATION ✓ EXECUTION ✓ IDEA
  11. 11. FUNDRAISING ✓ Done by Oliver Samwer himself ✓ 3Bn raised ✓ Untraditional money ✓ Every country is a funded startup with (almost) no spending rules
  12. 12. RECRUITING ✓ EMPOWERING PEOPLE ✓ GIVING THEM A FRAMEWORK ✓ “NO” EQUITY ✓ IT’S A PROCESS TOO
  13. 13. INTERNATIONALISATION ✓ Moving founders ✓ Cross border teams ✓ Drastic control
  14. 14. EXECUTION ✓ “We don’t have the innovation culture, we have the export culture” Oliver Samwer ✓ It’s where they innovate ✓ It’s their #1 strength
  15. 15. PROCESSES ✓ Recruiting ✓ Marketing ✓ Sales ✓ Operations
  16. 16. IDEA ✓ Bn $$ startups ✓ Capital Intensive ✓ First Mover Advantage
  17. 17. THEY FAIL TOO ✓ Pinspire, Payleven, Wimdu ✓ Mercenaries VS Missionaries ✓ Overall ?
  18. 18. AND YOU ?
  19. 19. YOUR STRENGTHS ✓ FUNDRAISING ✓ RECRUITING ✓ INTERNATIONALISATION ✓ EXECUTION ✓ IDEA
  20. 20. BIG IN THE US DOESN’T MEAN BIG SOMEWHERE ELSE ✓ The fundraising proxy ✓ Markets are different - ZocDoc ✓ They have secrets
  21. 21. POSSIBLE MARKETS ✓ Hyper-Local ✓ Regulated ✓ Time to market
  22. 22. EXIT STRATEGY ✓ US companies move earlier ✓ Do they grow by M&A ? ✓ For talent ? Revenue ? Network ? ✓ Become profitable
  23. 23. TIME TO MARKET ✓ Rocket goes fast (6weeks) ✓ You can go fast too ✓ With the right team
  24. 24. : YOU’RE LIKELY NOT BUILDING WHAT YOU THINK YOU ARE ✓ Start with copy (real copy) ✓ Learn by doing ✓ Dominate or conquer your market
  25. 25. A B Bottleneck
  26. 26. BURN THEM ALL ✓ Process ✓ Automation ✓ Inovation ✓ Week over Week
  27. 27. YOUR MISSION ✓ Care for your customers ✓ Growth
  28. 28. GROWTH ✓ Track one metric weekly ✓ Focus on things that work ✓ Do thing’s that don’t scale
  29. 29. PLAYBOOK ✓ Write everything down every day ✓ Find the key learnings ✓ Write the cookbook ✓ Move faster than expected
  30. 30. THANK YOU !

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