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LIPP
HELLO 😊
Marc-Antoine
Durand
LiPP ?
LiPP
« Mobile app to create, watch and share videos »
📱
We tackle some major problems
Vertical newsfeeds suck for video 
Sharing is not creative 
Finding video content is not easy
Our secret sauce
« Our users can now be really addicted to videos »
LiPP
We have fun with a growing community
+1M
users
We make sharing fun
+ 4M
Share
+ 15M
Recordings
+ 40%
of users create
We make video watching addictive
+ 100
Videos Per user per day
(average)
+ 10M
Views on the app
(beta)
11
20% of our DAU spend
2 hours using the app everyday
♥
!
Our users it
HOW WE STARTED ?
MVP
Hackathon
You have to run fast
build
fast
measure
fast
learn
fast
Two rules
😱« If a feature is not used by at least 25% of our users… We get rid of it »
« If you get rid of a feature and your users are screaming, you iterate on it »
Excel is our best friend
3 CASE STUDIES
Bye Bye Feature
We wanted to cry
Format Carré et watermark
Work work work work work
🙌
Virality = Rihanna + Teletubbies
More than 10 iterations
Now 98% of our users open the TV Channels
ACQUISITION
24
!! ! !
YOU NEED TO TEST EVERY CHANNEL
MESSENGER WAS A GREAT OPPORTUNITY
25
NO MASSIVE DOWNLOADS BUT BRAND AWARENESS
26
! ! !
< 5 % conversion rate
GIRLS’ POWER
27
OUR USERS
Millennials
13 -25 YO
HOW WE CREATE BRAND AWARENESS
13-17 yo
influence
13-17 yo 18-25 yo
SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION
28
SNAPCHAT BECAME OUR MAIN CHANNEL OF ACQUISITION
29
« You watch stories when you’re bored »
« Fullscreen is like LIFE = strong mimetism »
20%
👻
INFLUENCERS ON SNAPCHAT ARE LIKE GHOSTS FOR ADULTS
30
Word Of Mouth Audience
Very homogenous audience 
👻 Do you know 15 yo teenagers ?
I’m 27…. I’m not a teen
MAKE IT VIRAL FROM SNAPCHAT
31
! !
+
MERCI 😘
Question ?
😅

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