Adding ad banners may change your way of perseption of your users and pullote their navigation. Thus, Salvatore Bruno will give you hints on creating a better value added for your website.

1. « HOW TO CREATE VALUE FROM
YOUR WEB TRAFFIC »
#TFWORKSHOP

2. TheFamily
code: lamifasisi
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3. DISAGREE ON TWITTER!
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4. #TFWORKSHOP
« HOW TO CREATE VALUE FROM YOUR WEB TRAFFIC »
SALVATORE BRUNO
FOUNDER OF IPERABA
@IPERABA

5. SEE YOU SOON!
LOVE.
THEFAMILY.CO
___
___

6. From web traffic to
value
10 ways to «monetize» your web traffic

7. From web traffic to
value
10 ways to «monetize» your web traffic

8. From web traffic to
value
10 ways to «monetize» your web traffic
1. The average clickthrough rate of ads across all formats and
placements is 0.06% (Source: Display Benchmarks Tool)
2. Ad blocking grew by 41% globally in the last 12 months ->198
million active users (Source: PageFair)
3. A 2014 study found that 18- to 34-year-olds were far more likely to
ignore online ads, such as banners, those on social media and
search engines, than they were ignoring traditional TV, radio and
newspaper ads.
(Source: eMarketer)
4. About 50% of clicks on mobile ads are accidental.
(Source: GoldSpot Media)
5. 33% of internet users find ads completely intolerable
(Source: Adobe)

10. “Price is what
you pay. Value
is what you get.”
Warren Buffet

11. 1. Write

12. 2. Spread

13. 3. Brand

14. 4. Omni

15. 5. App

16. 6. Service

17. 7. Real

18. 8. Users

19. 9. Data

20. 10. Good