This document summarizes Dion McKenzie's presentation on lessons learned from launching a new country. Some key points include: 1. Identifying launch markets based on factors like mobile usage, eCommerce spending, and publish rates. 2. The mechanics of international expansion including translation, marketing, payments, and legal setup. This involves finding partners for payments and translation that are native to the target country and can scale with growth. 3. Considering why, when, and who to launch in a new country. The presentation provides advice on country selection and the practical considerations for expanding a company's operations internationally.

1. LAUNCHING A NEW COUNTRY:
LESSONS LEARNED & MISTAKES TO AVOID!
BY DION MCKENZIE
#TFWORKSHOP

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LAUNCHING A NEW COUNTRY:
LESSONS LEARNED & MISTAKES TO AVOID!
DION MCKENZIE
UK COUNTRY MANAGER
@DIONMCK

5. Overview
1. Weebly - our expansion into Europe
2. Identify your launch markets
3. The mechanics of international
4. Why, when and who

6. About
Founded in San Francisco
Online platform for website
creation and commerce
38 million users
2015 was a busy year
Carbon European Launch

7. 1. Identify your launch markets

8. Launching
Going global
Country selection
Active Users
Further expansion
$480b
$600b
$640b
$42b
$66b
Source: eMarketer October 2014
E-commerce Sales
2016,
by region (projected)

9. Launching
Going global
Country selection
Active Users
Further expansion
Mobile usage eCommerce
spending
Publish rate

10. Launching
Going global
Country selection
Active Users
Further expansion

11. 2. The mechanics of International

12. If your customers don’t understand you,
they won’t buy from you
Marty Homlish, Former CMO
“

13. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup

15. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup

16. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup

17. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup

18. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
Whistle & Bango / Ania & Rosie Douksnow / David & Paul Cmyparis / Hélène & Larissa
UK UK FRANCE

19. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
1. Can you get paid
2. Is it native to your users
3. Does it scale with you

20. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup

21. The mechanics of International
nuts and bolts
Translation
Marketing
Payments
Legal setup
Checkout flow
Multi-platform
Encourage payments

22. The mechanics of International
nuts and bolts
Translation
Marketing
Further expansion
Legal setup

23. 3. Why, when and who

24. QUESTIONS?

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