We're very excited to welcome this extraordinary guest for our first special event of 2016! Going global is both an art, and a science. This guest knows a little about that: he's been helping amazing companies with their international development for more than 12 years, among which Evernote and Weebly! Troy Malone is the VP International at Weebly and was previously General Manager for Asia Pacific at Evernote. There, he grew international revenue from ~20% to 75% in the business and built operations in South East Asia, South Korea and India. On top of his obvious expertise in SaaS, Troy is a specialist of setting distributed teams around the world for success and is fluent in Korean :)

1. TAKING YOUR STARTUP GLOBAL:
LESSONS LEARNED FROM WEEBLY & EVERNOTE
#TFSPECIAL

2. TheFamily
code: lamifasisi
WIFIWIFI

3. TROY MALONE
VP INTERNATIONAL AT WEEBLY
@TROYMALONE
#BIENVENUEWEEBLY

4. THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED
Coupon: http://thefamilymeetup.weebly.com/

6. Founded by Dan, Dave & Chris

7. est. 2007
Started as a class project
Solving a problem: why is it SO
hard to build a website?
Dropped out of college to move to
San Francisco

10. 35 Million

11. 32 million+ site creators in 170 countries around the world

12. 60% / 40%

13. 40% / 60%

14. One Minute Glimpse
of Weebly around the world

15. Why Go International
• Distribution/Logistics have changed
• Top products gain traction quickly
• It’s a big market
• Analytics can show you the opportunity

16. First Step: Do Nothing

17. 25% - 30%

18. Choose Your Focus Markets
• Much easier to enhance growth than to force it
• Lead with analytics - you never know what you will
find
• Taiwan
• Netherlands

19. Choose Your Focus Markets
• Size of addressable market
• Income per capita
• Mobile/Internet penetration and growth
• Behavioral matches/indicators
• Economic drivers

20. Start with Tests
• Messaging that works in that market
• Pricing
• Relevant channels for your business
• What demographics you appeal to

21. Localize Your Offering
• Show an appreciation for the market
• Check your name!
• Application infrastructure localization
• Service emails for both language and tone

22. Localize Your Offering
• Marketing
• FLE - if an application
• Support Currency and local payment methods
• Partners - marketing and product

23. Form a Team and Execute

24. THE FIRST 6 MONTHS OF A PREMIUM ACCOUNT ARE OFFERED
Coupon: http://thefamilymeetup.weebly.com/

25. LET’S GRAB A COCKTAIL!
LOVE.
THEFAMILY.CO
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#TFSPECIAL