"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraph

•

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At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/ - By Ivan Kirigin, CEO at YesGraph (http://bit.ly/2iPXP0j) - You can watch the full talk here: http://bit.ly/2iPUIp1 - Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/ Ivan became so good at Growth through his experience at Facebook and Dropbox that he decided to build YesGraph, a tool to build a Viral Marketing Channel in Minutes! Helping Dropbox to grow 12x gets you to understand a tips or two, get them 

History
Growth Process
Growth Ops
Definite Optimism
ivan@yesgraph.com

History
iRobot
Tipjoy, YC W08
Facebook
Dropbox
YesGraph, YC W15

1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments

Growth Ops

Talk to Customers

%
Retained
Age

User Age
%
Retained

Retention is King

Mapping a Mobile App
1.app store → search
2.install
3.open app & register
4.notification → reengagement

app store → search
which search terms
category rankings
featured
rankings by category
search paid acquisition

install
screenshots
reviews & ratings
title & description
app size

open & register
value prop copytext vs demo
onboarding & education
permissions prompts
preview app experience
form fields

notification
channel: email vs push
transactional vs lifecycle vs ...
CTA
copytext

notification —> reengagement
deep link into app page
degree: # days in last 7
which actions taken
cycle to trigger others

Usage Convert
Viral
Coefﬁcient
Spread
Invites
Inviters
New
Invites
New
All Users
* * =
=* *
Inviters
All Users
Mapping a Viral Flow

Triage

Triage

Experimental Doc
1.Overview
2.Hypothesis
3.Implementation Notes
4.Results & Data
5.Lessons Learn

Experimental Docs

Target 3 Experiments per week

Growth Team Org Chart
vs

Growth Team Org Chart

Become a Definite Optimist

1. Pick a goal
2. Build a map
3. Triage
4. Parallel experiments
5. Keep score
Definite Indefinite
Optimism US 50s-60s US today
Pessimism China Europe

$0.03
2030

$0.03
months
laer

solar
mars
ML bio to work
online courses & work
connected world
new silicon valley

"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraph

"The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraph

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From an organization-wide executive directive to become more data-driven, a retail corporate L&D team took an internal look at their own data practices. Realizing that they had an overwhelming lack of transparency into their learning initiatives and a great amount of data that had gone unused, the team developed a transformation vision to create a single system of record for learning to enable observability, granularity, and accountability for all team members. The team was committed to the vision of xAPI; however, the data and information they needed in order to make actionable change for their learners was locked away in non-interoperable formats, and they recognized the need to develop a data strategy and implementation plan. *Originally presented on 10/23/2018 at xAPI Camp during DevLearn 2018 by Allie Tscheulin

How to Plan for Your xAPI Pilot - xAPI Camp at DevLearn 2018 - Yet Analytics

How to Plan for Your xAPI Pilot - xAPI Camp at DevLearn 2018 - Yet Analytics

How to Plan for Your xAPI Pilot - xAPI Camp at DevLearn 2018 - Yet Analytics

Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations. Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at Ancestry.com, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations. In this webinar, Mike Loveridge shared his best practices for making CRO work at high velocity, key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".

Intuit - How to Scale Your Experimentation Program

Intuit - How to Scale Your Experimentation Program

Intuit - How to Scale Your Experimentation Program

Digital Growth Day: September 18, 2014 INTRODUCTION TO GROWTH HACKING What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind? In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success. We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product. This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business. Liam Reynolds, Founder, True Up

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Widgets in the Media, adtech Shanghai presentation

Widgets in the Media, adtech Shanghai presentation

Widgets in the Media, adtech Shanghai presentation

Growth Hacking Conference '17 - Antwerp

Growth Hacking Conference '17 - Antwerp

Growth Hacking Conference '17 - Antwerp

Thibault Imbert

Deepak Raj Resume

Deepak Raj Resume

Deepak Raj Resume

Role: https://phiture-jobs.personio.de/job/138732 Intro We’re excited to invite you for a brief assignment to understand your thought processes around setting up, analyzing and managing campaigns. Feel free to use the following resources to get you set up, but please also bring your previous experience from user acquisition (Google Ads, etc.) into the assignment: - https://searchads.apple.com/advanced/help/overview/#why-advertise - https://support.google.com/google-ads/answer/6247380?hl=en We’ve also left you a copy of our Advanced ASO Book on www.asoebook.com which you can pick up with coupon: asocandidate. While this is not a Performance marketing resource, it might help you with your research. Task 1: Understanding our client's needs A potential client reaches out to us and tells us that they “want us to do Apple Search Ads & Google App Campaigns”. Which 4-5 questions would you ask them to better assess how we can help them? And why do you want to ask those questions? Guidance: 15 minutes. Task 2: Setting up your first campaigns The client, LEGO life, wants to proceed and asks us to run their Apple Search Ads & Google App Campaigns for them. ● For Apple Search Ads, map out the campaign and ad group structure, and list a few keywords that you aim to target in each of the ad groups. Make sure you clearly include match types in your setup. ● In regards to Google App Campaigns, how would you structure the campaigns and ad groups? Why? You can build this structure in a Google Sheet or in your presentation (task 4), but feel free to use any tool you like. Guidance: 30 minutes. Task 3: Analyzing data For the third part of your assignment, we’re asking you to analyze this spreadsheet of search term / keyword level data. This is real data from an Apple Search Ads account, but it has been anonymized and campaign, ad group names and keywords have been randomized. Feel free to make a copy of the file so that you can edit it, and slice and dice data in ways that you would typically do. As part of your analysis, tell us what data points you’ve decided to focus on and why (hint: you don’t need to use all columns). We’re looking to answer questions such as: ● How do you look at the funnel in Apple Search Ads? ● Which ad groups were performing best? ● What is the average CPT? ● What is the average cost per download (CPI)? ● ... If the client asks us to increase the number of subscriptions while achieving a target Cost Per Action of $6 or below, how would you change the current strategy (bids, etc.)? Guidance: 45 minutes Task 4: Creating a presentation As a performance marketing consultant you will work on a daily basis with clients and you will need to present them your plans and findings in a clear and concise manner. Take your answers from the previous three assignments and put them together in a presentation which you will hand over to Phiture. Guidance: 30 minutes

Case Study - Performance Marketing Role

Case Study - Performance Marketing Role

Case Study - Performance Marketing Role

Alessandra Izzo

Lorraine Akemann

Lorraine Akemann

Lorraine Akemann

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands

Fiona Yu-Chun Shih

Most developers would tell you that their code is ready to release at any time. Most testers would disagree. This leads us to the single most important question associated with Continuous Delivery: Does the release candidate have an acceptable level of risk? In a highly-automated, rapid delivery process, you can’t make release decisions based on multiple, independent, and primarily binary (pass or fail) tests. You need a rapid assessment of the impact to the end-user experience—and immediate insight into whether releasing a particular build could cause palpable damage to the business.

Continuous Delivery: The One Question You Must Answer

Continuous Delivery: The One Question You Must Answer

Continuous Delivery: The One Question You Must Answer

With mobility being such a growing demand from customers for all across the United States, mobile development is one of the biggest decisions a CIO or CTO can make in 2014. These are the slides of our last webinar held on Feb 07 where we clarified some of the myths and misconceptions on mobile app development as well as present you with cost-effective solutions that can help companies drive their entire mobile strategy.

7 Factors to Consider When Building Your Mobile Strategy

7 Factors to Consider When Building Your Mobile Strategy

7 Factors to Consider When Building Your Mobile Strategy

An Intro to App Marketing

An Intro to App Marketing

An Intro to App Marketing

Apps Presentation: JPD Studio-Jessica Perilla

Apps Presentation: JPD Studio-Jessica Perilla

Apps Presentation: JPD Studio-Jessica Perilla

Tahseen Experience Resume

Tahseen Experience Resume

Tahseen Experience Resume

iSearch ALPHA Camp - 用數據建立行銷成功方程式

iSearch ALPHA Camp - 用數據建立行銷成功方程式

iSearch ALPHA Camp - 用數據建立行銷成功方程式

ALPHA Camp Taiwan

This is a journey from idea to "validated learning”, implementing an idea and measuring for its expected effect on behavior. Cloud computing, Agile software development, and Lean Startup have all contributed to lowering the cost of learning and accelerating time to market for businesses. Platform as a Service (PaaS) is further accelerating the validated learning cycles in application development to increase successful business outcomes. We will show how to use Cloud Foundry as a PaaS and a Lean Startup approach to take us from zero to a valuable platform that helps us inspect and adapt our business based on validated learning. * Using Lean Canvas to identify our first experiment * Developing a Landing Page MVP application to run the first experiment * Deploying to Cloud Foundry, a Platform as a Service (PaaS), for executing the experiment * Measure the results of the experiment * Reviewing the Lean Canvas to decide what we need to learn next * Use a Blue/Green Deployment approach for updating our application

From Zero to Continuous Validated Learning: Lean Startup on PaaS

From Zero to Continuous Validated Learning: Lean Startup on PaaS

From Zero to Continuous Validated Learning: Lean Startup on PaaS

Java vs python comparison which programming language is right for my business

Java vs python comparison which programming language is right for my business

Java vs python comparison which programming language is right for my business

Similaire à "The Growth Experimentation Process" by Ivan Kirigin, CEO at YesGraph (20)

Acceptance- and Behavior-Driven Development with Cucumber: Three Case Studies

Acceptance- and Behavior-Driven Development with Cucumber: Three Case Studies

Acceptance- and Behavior-Driven Development with Cucumber: Three Case Studies

Younus poonawala Web Application Testing

Younus poonawala Web Application Testing

Younus poonawala Web Application Testing

How to Plan for an xAPI Pilot at xAPI Camp DevLearn 2018 - Yet Analytics

How to Plan for an xAPI Pilot at xAPI Camp DevLearn 2018 - Yet Analytics

How to Plan for an xAPI Pilot at xAPI Camp DevLearn 2018 - Yet Analytics

How to Plan for Your xAPI Pilot - xAPI Camp at DevLearn 2018 - Yet Analytics

How to Plan for Your xAPI Pilot - xAPI Camp at DevLearn 2018 - Yet Analytics

How to Plan for Your xAPI Pilot - xAPI Camp at DevLearn 2018 - Yet Analytics

Intuit - How to Scale Your Experimentation Program

Intuit - How to Scale Your Experimentation Program

Intuit - How to Scale Your Experimentation Program

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Introduction to Growth Hacking, part 1 – TrueUp at Digital Growth Day

Widgets in the Media, adtech Shanghai presentation

Widgets in the Media, adtech Shanghai presentation

Widgets in the Media, adtech Shanghai presentation

Growth Hacking Conference '17 - Antwerp

Growth Hacking Conference '17 - Antwerp

Growth Hacking Conference '17 - Antwerp

Deepak Raj Resume

Deepak Raj Resume

Deepak Raj Resume

Case Study - Performance Marketing Role

Case Study - Performance Marketing Role

Case Study - Performance Marketing Role

Lorraine Akemann

Lorraine Akemann

Lorraine Akemann

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands

Tips on ASO & Ad Monetization - Fiona Shih | Animoca Brands

Continuous Delivery: The One Question You Must Answer

Continuous Delivery: The One Question You Must Answer

Continuous Delivery: The One Question You Must Answer

7 Factors to Consider When Building Your Mobile Strategy

7 Factors to Consider When Building Your Mobile Strategy

7 Factors to Consider When Building Your Mobile Strategy

An Intro to App Marketing

An Intro to App Marketing

An Intro to App Marketing

Apps Presentation: JPD Studio-Jessica Perilla

Apps Presentation: JPD Studio-Jessica Perilla

Apps Presentation: JPD Studio-Jessica Perilla

Tahseen Experience Resume

Tahseen Experience Resume

Tahseen Experience Resume

iSearch ALPHA Camp - 用數據建立行銷成功方程式

iSearch ALPHA Camp - 用數據建立行銷成功方程式

iSearch ALPHA Camp - 用數據建立行銷成功方程式

From Zero to Continuous Validated Learning: Lean Startup on PaaS

From Zero to Continuous Validated Learning: Lean Startup on PaaS

From Zero to Continuous Validated Learning: Lean Startup on PaaS

Java vs python comparison which programming language is right for my business

Java vs python comparison which programming language is right for my business

Java vs python comparison which programming language is right for my business

Plus de TheFamily

Building a design culture from day one

Building a design culture from day one

Building a design culture from day one

Individual Contributors vs Managers

Individual Contributors vs Managers

Individual Contributors vs Managers

Build the decentralized team you ever dreamed of

Build the decentralized team you ever dreamed of

Build the decentralized team you ever dreamed of

CEOs best practices to win time back & focus on what matters

CEOs best practices to win time back & focus on what matters

CEOs best practices to win time back & focus on what matters

By Pierre-Camille Hamana (https://www.linkedin.com/in/pchamana/), CEO at Smartbnb (https://www.smartbnb.io/) It’s fascinating watching Smartbnb grow. This solution for guests is a recipe for success: A fully remote team, with great culture & processes, extremely focused & super in terms of execution. What else? Oh yes, a super friendly & kind CEO, Pierre-Camille, who will be with us to describe the way they manage their team remotely. Good practices & learnings to expect from this one!

Managing fully remote teams

Managing fully remote teams

Managing fully remote teams

State of European Tech by Atomico

State of European Tech by Atomico

State of European Tech by Atomico

By Mathias Pastor (https://twitter.com/pastormhm), Director at The Family Roch Delsalle, CTO at Proprioo (https://www.proprioo.fr/) Jade Francine, Cofounder & COO at WeMaintain (https://wemaintain.com/) Marc Lebel, CEO at LouerAgile (https://www.loueragile.fr/) Real estate is everywhere. It’s part of our daily lives, of who we are and how we live, move, work - a pretty broad category. And it’s the kind of sector that can easily be termed “slow.” Slow in adapting to new technology, slow in responsiveness to customers…. Some people think having a spreadsheet is already a win 

Building a real estate startup

Building a real estate startup

Building a real estate startup

A VC view on Enterprise Sales

A VC view on Enterprise Sales

A VC view on Enterprise Sales

Find your style and create emotions

Find your style and create emotions

Find your style and create emotions

By Dimitri Farber (https://www.linkedin.com/in/dimitrifarber/), cofounder at Tiller Systems (https://www.tillersystems.com/en/) Since Dimitri, Vincent & Josef founded Tiller, many things have changed: new products, new offices, a company acquisition & even the launch of an incubator for restaurateurs. When people talk about them, they are still described as a cash register solution, just like back on the first day. And yet, Tiller is much more than that. They now define themselves as an ecosystem that brings together cash registration + delivery + reservation + pre-order + analysis + integrations. They are not only addressing shopkeepers, but also passionate local entrepreneurs.

From product to ecosystem

From product to ecosystem

From product to ecosystem

Demystifying the product black box

Demystifying the product black box

Demystifying the product black box

By by Steve Anavi (https://www.linkedin.com/in/steveanavi/), cofounder at Qonto (https://qonto.eu/en/) Qonto is our beloved bank for SMEs & freelancers. From day one their value proposal has been a no-brainer: simple UX, customization, reactivity, smooth financial management… However, the new challenges they are facing now (after growing to a team of 150 people) is to create brand love. How they are dealing with that in a dusty industry where brand love is quite rare?

The secrets to create bank brand love

Building an insurance startup with Alan, Luko, Coverd & Balderton

Building an insurance startup with Alan, Luko, Coverd & Balderton

Building an insurance startup with Alan, Luko, Coverd & Balderton

Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad

Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad

Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad

By Philippe Vimard (https://www.linkedin.com/in/philippev...), CTO & COO at Doctolib (https://www.doctolib.fr/) There’s probably no need to introduce Doctolib, one of France’s newest unicorns after raising €150M a few months ago. Philippe has been their new COO & CTO for the past year after occupying a similar role at eDreams (GoVoyages, Opodo, Travellink, Liligo). Get the maximum amount of knowledge out of this extremely experienced executive, who shared with us the why and how of mixing Tech & Ops! His approach is super business-centered, always looking for ways to be closer to other functions: A truly entrepreneurial & business CTO.

A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib

A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib

A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib

After a global overview of the sector & today’s logistics trends by Nicolas Colin (https://twitter.com/Nicolas_Colin), cofounder at The Family, we welcomed three startups on stage. Each one delivered a 15-min talk: ⛓️ (Re)designing the supply chain from scratch By Maxime Huzar, CEO at SpaceFill (https://www.spacefill.fr/) ✅ Total quality & tracking from A to Z By Julie Pathé, Head of Operations at Totem (https://thetotem.co/)  5 lessons from our journey to revolutionize last-mile delivery By Sébastien Tronel, Cofounder at Trusk (https://trusk.com/)

Building a logistics startup  with Trusk, Totem & SpaceFill

Building a logistics startup  with Trusk, Totem & SpaceFill

Building a logistics startup  with Trusk, Totem & SpaceFill

Accounting changed the world forever both when it was “invented” in Mesopotamia & when it became a double-entry system 500 years ago. Today, the profession of accountant & the practice itself are again undergoing major revolutions - revolutions that startups are initiating ⏱️ Looking at what is currently happening in the accounting world, we may automatically think that the profession of “accountant” is dying: The number of accountants has decreased by 25% in just the last 15 years. This “threat” is enabled by new technologies that are shifting everything within the space. Cloud, AI, blockchain & data are changing the game. But total automation is still very far away. And obviously, in such an ancient & symbolic sector, the opportunities are infinite. And we have a few examples of startups who are ready to seize them!

Building an accounting startup with Fred de la compta, Acasi & Chaintrust

Building an accounting startup with Fred de la compta, Acasi & Chaintrust

Building an accounting startup with Fred de la compta, Acasi & Chaintrust

By Robin Choy (https://twitter.com/robin_choy), CEO at HireSweet (https://www.hiresweet.com/) This is definitely one of the biggest challenges any startup faces. Having high quality engineers who join your company in the early days, taking a risk on you while more mature companies are also chasing them can truly be game-changer. Robin is the co-founder of HireSweet, a team helping startups recruit Software Engineers by developing cutting-edge AI tools. 700+ startups have scaled their teams with their help, often from 10 to 100+ people. The knowledge Robin has acquired about the process is pure gold. Join us to discover how to set up a super efficient process to build the best possible tech team for each stage (0 to 3 people in the tech team, 3 to 8 people, 8 to 20 people).

Scale your tech team from 0 to Series A

Scale your tech team from 0 to Series A

Scale your tech team from 0 to Series A

By Jean-Baptiste Aviat (https://twitter.com/jbaviat), CTO at Sqreen (https://www.sqreen.com/) Hiring developers is definitely hard, but that's only the beginning of the journey - you’re far from being done. Your next job as an employer is to make sure they have all the keys in hand to make the most out of their jobs. Jean-Baptiste knows this topic particularly well as his company, Sqreen, the tool democratizing security and making it easier to implement & use for developers, has a large tech team that represents a big part of Sqreen’s workforce. Let's find out together how to build that within a fast-moving organisation, with constantly evolving teams and complex technical products at stake!

Onboarding developers and setting them up for success

Onboarding developers and setting them up for success

Onboarding developers and setting them up for success

Workshop animé par Maud Camus (https://twitter.com/maudcamus) Vous voulez découvrir les astuces clés pour être au top de sa PR-forme ?! C'est par ici ☝️ Journalistes, storytelling, interviews, media : apprendre à naviguer ce milieu n'est pas forcément chose facile donc Maud a décidé de venir nous livrer ses meilleurs tips pour savoir comment raconter et sublimer son histoire entrepreneuriale sans non plus entrer dans le royaume du bullshit

Apprendre à penser comme un journaliste

Apprendre à penser comme un journaliste

Apprendre à penser comme un journaliste

Plus de TheFamily (20)

Building a design culture from day one

Building a design culture from day one

Building a design culture from day one

Individual Contributors vs Managers

Individual Contributors vs Managers

Individual Contributors vs Managers

Build the decentralized team you ever dreamed of

Build the decentralized team you ever dreamed of

Build the decentralized team you ever dreamed of

CEOs best practices to win time back & focus on what matters

CEOs best practices to win time back & focus on what matters

CEOs best practices to win time back & focus on what matters

Managing fully remote teams

Managing fully remote teams

Managing fully remote teams

State of European Tech by Atomico

State of European Tech by Atomico

State of European Tech by Atomico

Building a real estate startup

Building a real estate startup

Building a real estate startup

A VC view on Enterprise Sales

A VC view on Enterprise Sales

A VC view on Enterprise Sales

Find your style and create emotions

Find your style and create emotions

Find your style and create emotions

From product to ecosystem

From product to ecosystem

From product to ecosystem

Demystifying the product black box

Demystifying the product black box

Demystifying the product black box

The secrets to create bank brand love

Building an insurance startup with Alan, Luko, Coverd & Balderton

Building an insurance startup with Alan, Luko, Coverd & Balderton

Building an insurance startup with Alan, Luko, Coverd & Balderton

Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad

Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad

Mixing Product & Tech by Jean Lebrument, CTO & CPO at Brigad

A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib

A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib

A new breed of CTO - Philippe Vimard, CTO & COO at Doctolib

Building a logistics startup  with Trusk, Totem & SpaceFill

Building a logistics startup  with Trusk, Totem & SpaceFill

Building a logistics startup  with Trusk, Totem & SpaceFill

Building an accounting startup with Fred de la compta, Acasi & Chaintrust

Building an accounting startup with Fred de la compta, Acasi & Chaintrust

Building an accounting startup with Fred de la compta, Acasi & Chaintrust

Scale your tech team from 0 to Series A

Scale your tech team from 0 to Series A

Scale your tech team from 0 to Series A

Onboarding developers and setting them up for success

Onboarding developers and setting them up for success

Onboarding developers and setting them up for success

Apprendre à penser comme un journaliste

Apprendre à penser comme un journaliste

Apprendre à penser comme un journaliste

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1. History Growth Process Growth Ops Definite Optimism ivan@yesgraph.com

2. History iRobot Tipjoy, YC W08 Facebook Dropbox YesGraph, YC W15

3. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments

4. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments

5.

6.

7. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments

8.

9.

10.

11. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments

12. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments

14. Talk to Customers

15. % Retained Age

16. User Age % Retained

17. Retention is King

18. Mapping a Mobile App 1.app store → search 2.install 3.open app & register 4.notification → reengagement

19. app store → search which search terms category rankings featured rankings by category search paid acquisition

20. install screenshots reviews & ratings title & description app size

21. open & register value prop copytext vs demo onboarding & education permissions prompts preview app experience form fields

22. notification channel: email vs push transactional vs lifecycle vs ... CTA copytext

23. notification —> reengagement deep link into app page degree: # days in last 7 which actions taken cycle to trigger others

24. Usage Convert Viral Coefﬁcient Spread Invites Inviters New Invites New All Users * * = =* * Inviters All Users Mapping a Viral Flow

27. Experimental Doc 1.Overview 2.Hypothesis 3.Implementation Notes 4.Results & Data 5.Lessons Learn

28. Experimental Docs

29. Target 3 Experiments per week

30. Growth Team Org Chart vs

31. Growth Team Org Chart

32.

33. Become a Definite Optimist

34. 1. Pick a goal 2. Build a map 3. Triage 4. Parallel experiments 5. Keep score Definite Indefinite Optimism US 50s-60s US today Pessimism China Europe

36. $0.03 months laer

37. solar mars ML bio to work online courses & work connected world new silicon valley