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THEFAMILY.CO
SCALE
THE CARE
COMPANIES
DON’T CARE
PEOPLE
CARE
SPECIAL
CARING MAKES YOU
CARE
OR DIE
BE KIND
USER IS KING
BE AUTHENTIC
PERSONAL, SINCERE, HONEST
BE AVAILABLE
READY, FAST, ANYTIME
BE COMMITED
WHATEVER IT TAKES TO FIX IT
BE GENEROUS
MAKE GIFTS A HABIT
WHAT DOES

IT MEAN?
ACQUISITION
RESPECT
TREAT PEOPLE WITH
REAL PERSON
EMAILS SHOULD BE SENT BY A
EVERYONE
REPLY TO
YOURSELF
UNSUBSCRIBE PEOPLE
TROLLS
INTERNET
19
EXAMPLE
6000+ PEOPLE
3 UNSUBSCRIBES
200+ REPLIES
HONEST
DON’T FORGET TO BE
CUSTOMERS
DO IT FAST
ALWAYS REPLY AND
EMAIL
IS YOUR FRIEND
SUPPORT
IS EVERYONE’S JOB
SOMEONE ELSE
NEVER REFER TO
YOURSELF
FIX THE PROBLEM
TOOLS
INTERCOM, SLACK, FRONT
NUMBER
GIVE THEM YOUR OWN
CONSTANTLY
CHECK TWITTER & FACEBOOK
1 PROBLEM
2 SOLUTIONS
CAPTAIN TRAIN IS MUCH
MORE HUMAN 

AND EFFICIENT

THAN THE GIANT SCNF
EVENTS
PINTEREST
STARTED WITH OFFLINE MEETUPS
THEFAMILY
MEETUPS ARE KEY FOR US
DISCOVER
WHO YOUR USERS ARE
ADAPT
TO YOUR CROWD
CONNECT
HELP THEM
FEEDBACK
GET THE REAL
CHANCE
DON’T LEAVE ANYTHING TO
BE PRESENT
LISTEN, RESPOND, FOLLOW UP
BE COOL
NICE FOOD, GOODIES!
TEAM
EXECUTION
TO EARN RESPECT
RESULTS
ARE ALL THAT MATTERS
LOVE
YOUR USERS
FAILURE
ACCEPT IT AND MOVE ON
CULTURE
MAKE IT YOURS
TheFamily: Don't you care?, by Oussama Ammar, Partner at TheFamily
SOCIAL VS TIMIDE ?
SMART VS FOCUS ?
PASSIONE VS SERIEUX ?
HUMBLE VS CURIEUX ?
COURAGUEUX VS GENTIL?
SOCIAL VS TIMIDE ?
SMART VS FOCUS ?
PASSIONE VS SERIEUX ?
HUMBLE VS CURIEUX ?
COURAGUEUX VS GENTIL?
JUST CARE

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TheFamily: Don't you care?, by Oussama Ammar, Partner at TheFamily