"Tips & tricks to adapt your pitch to your audience" by Maria Mocerino
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To seduce your audience adapt your pitch, don’t expect your audience to adapt to you ;) Sometimes an opportunity to pitch your idea to someone who could contribute to its success comes out of nowhere, whether that's a potential investor, customer or a journalist. Considering your audience, its needs, its expectations, its prejudices, its generalizations, its cultural filters, its language and its knowledge can help you to find the right hook. During this 45 min. Workshop, Maria Mocerino will give you the tips and tricks to adapt your pitch according to your audience… Ready? Maria is a Public Speaking Coach as well as a writer/performer and TheFamily's very own English teacher.
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"Tips & tricks to adapt your pitch to your audience" by Maria Mocerino
- 1. TIPS & TRICKS TO ADAPT YOUR PITCH TO YOUR AUDIENCE MARIA MOCERINO, PUBLIC SPEAKING COACH
- 4. #TFWORKSHOP TIPS & TRICKS TO ADAPT YOUR PITCH TO YOUR AUDIENCE MARIA MOCERINO PUBLIC SPEAKING COACH AT THEFAMILY
- 5. 19/05/2016 Adapt your Pitch to your Audience Maria Mocerino: Public Speaking Coach chez TheFamily.
- 6. 19/05/2016 Requires a Different Focus Lead with what the audience cares most about, and the rest will follow
- 7. SYMBIOSIS: Building mutually beneficial relationships
- 8. But NOT a “YES” or “NO” question. Start with a question
- 9. “Judge a man by his questions rather than his answers.” -Voltaire “There is no such thing as a worthless conversation provided you know what to listen for.”
- 10. Pitching is having a REAL conversation and doing more LISTENING than TALKING.
- 11. What do they want/need? What is your objective?
- 12. Do your Research
- 13. Find the holes. Make a Connection
- 14. Focus on the problem The problem your target market faces
- 15. and solutions What will your product/ service do for THEM?
- 16. Show your Passion Make it personal Show feeling Emotion-packed words
- 18. What is this pitch for? What do you want them to DO? Focus on your objective
- 19. What do you do? What do you want them to REMEMBER?
- 20. What makes you Unique? What’s your USP? (Unique Selling Proposition)
- 22. But NOT a “YES” or “NO” question. ASK questions
- 23. Make a Connection EXPRESS an interest LEARN as much as you can* (investors)
- 24. THE CUSTOMER
- 25. Do your Research
- 27. Focus on the problem THEIR problem.
- 28. and solutions What will your product/ service do for THEM?
- 29. What makes you Unique? What’s your USP? (Unique Selling Proposition)
- 30. Provide PROOF Support your claims Prove your benefits Show your success
- 31. aka DATA A story Statistics Customer Feedback KPI/Retention/ Metrics
- 32. But NOT a “YES” or “NO” question. Remember: questions!
- 33. Make a Connection EXPRESS an interest LEARN as much as you can* (investors)
- 34. THE INVESTOR “If you fail at pitching, you won’t raise $$/€€/ETC.”
- 36. Do your Research
- 38. BE CLEAR about what you do…
- 40. EXECUTION
- 41. What have you learned?
- 42. and Vision
- 43. What makes you Unique? What’s your USP? (Unique Selling Proposition)
- 44. Focus on the problem THEIR problem.
- 45. and solutions What will your product/ service do for THEM?
- 47. THEY LOVEYOU
- 48. You and your Team YOUR STORY RELATIONSHIP ACCOMPLISHED YOUR PLAN
- 49. Provide PROOF Support your claims Prove your benefits Show your success
- 50. aka DATA A story Statistics Customer Feedback KPI/Retention/ Metrics
- 51. Sensation of Acceleration Start slow with emotion, anecdotes ACCELERATE with (DATA)
- 52. What questions did they ask you? Take notes after your meetings REMEMBER questions
- 53. THE PRESS
- 54. Do your Research
- 56. It’s NOT an “AD” RESEARCH the outlets HELP them serve their readers. READERS are potential customers
- 57. Personalize it No stock emails Be gracious
- 58. Make a Connection Express an INTEREST in their readers/publication LEARN as much as you can
- 59. Think about your story THREE big milestones AND next few steps in the story.
- 60. What questions did they ask you? TAKE NOTES Ask them what they’re writing about Remember: questions!
- 62. Keep it Simple Simple language Conversational Don’t say everything.
- 63. Body Language What is YOUR body saying? What is your AUDIENCE saying?
- 64. First and Last KNOW your FIRST and LAST sentence by HEART.
- 65. Sensory TRIGGERS Hit the 5 senses
- 66. Provide Real Examples Stories that are relevant to the audience Statistics DATA
- 67. Believe If you don’t believe, why should we?
- 68. Call to Action END with a CALL TO ACTION Different AUDIENCES= Different CTA
- 70. Be Inauthentic You’re more than you think you are. Practice Makes Perfect
- 72. QUESTIONS?