The document discusses 14 techniques for using language effectively as a growth hacking tool. It provides tips for using language to sell yourself, adapt vocabulary to be empathetic, tell stories that people respond to, use labels and scarcity to increase spending, reduce action paralysis with minimum prices, leverage emotion, stand for something meaningful, and increase legitimacy and conversion rates by adding press logos. It also recommends being aggressive with comparisons, using Facebook ads with volume and targeting, prioritizing user experience tracking with Hotjar, and focusing on mobile usability patterns.