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How did you
attract/address
your audience?
As our film is a psychological horror
film with an age range, it has a niche
audience. To attract our niche
audience we used conventions that
they would expect to see:
• A protagonist and an antagonist.
• Lots of black, especially present
through the antagonist’s clothing.
• Blood, seen around the
antagonist’s mouth.
• Jump cuts, which are a very
common editing technique in
horror films.
• Dimmer Lighting – the lack of sun can
be pathetic fallacy showing the
audience that something bad is going
to happen through the setting.
• Isolated woodland setting shows the
audience that there is no escape for the
protagonist and no one is around to
help her.
• Stereotypical non-human antagonist.
Our antagonist is a zombie.
• Red font on a black background as they
contrast each other well and are
common colours in horror films.
• Stereotypical themes of fear, serial
killing, isolation, murder and death.
• Another way in which we attracted our audience is
the protagonist and antagonist are both teenage
female.
• This would attract the stereotypical male dominated
audience that watched psychological horror films as it
would interest them and they would want to see how
a film genre that they like is presented through a
female dominated film.
• It will also bring in more females to watch the film as it
is refreshing to see a female protagonist and
antagonist that has the power instead of the
stereotypical male characters

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How did you attract/address your audience?

  • 2. As our film is a psychological horror film with an age range, it has a niche audience. To attract our niche audience we used conventions that they would expect to see: • A protagonist and an antagonist. • Lots of black, especially present through the antagonist’s clothing. • Blood, seen around the antagonist’s mouth. • Jump cuts, which are a very common editing technique in horror films.
  • 3. • Dimmer Lighting – the lack of sun can be pathetic fallacy showing the audience that something bad is going to happen through the setting. • Isolated woodland setting shows the audience that there is no escape for the protagonist and no one is around to help her. • Stereotypical non-human antagonist. Our antagonist is a zombie. • Red font on a black background as they contrast each other well and are common colours in horror films. • Stereotypical themes of fear, serial killing, isolation, murder and death.
  • 4. • Another way in which we attracted our audience is the protagonist and antagonist are both teenage female. • This would attract the stereotypical male dominated audience that watched psychological horror films as it would interest them and they would want to see how a film genre that they like is presented through a female dominated film. • It will also bring in more females to watch the film as it is refreshing to see a female protagonist and antagonist that has the power instead of the stereotypical male characters