SlideShare une entreprise Scribd logo
1  sur  23
City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark Branding...
City Branding - a tool for change? Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
What is brandning? ,[object Object],[object Object],[object Object]
What is brandning? ,[object Object],[object Object]
Place brandning ,[object Object],[object Object],[object Object],[object Object]
City brandning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding MECIBS cities ,[object Object],[object Object]
Branding Randers  ,[object Object],[object Object],[object Object]
Branding Randers ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
 
Branding Nyköping ,[object Object],[object Object],[object Object]
Branding Nyköping ,[object Object],[object Object]
Branding Nyköping ,[object Object],[object Object],[object Object],[object Object]
Branding Nyköping ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding opposition ,[object Object],[object Object]
Useful city-branding? ,[object Object],[object Object],[object Object],[object Object],[object Object]
City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark
City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark

Contenu connexe

Tendances

City Branding- The cases of Lisbon & Seoul
City Branding-  The cases of Lisbon & SeoulCity Branding-  The cases of Lisbon & Seoul
City Branding- The cases of Lisbon & Seoul
AGKalliteri
 
Bologna City Branding: How to Create a Generative Logo
Bologna City Branding: How to Create a Generative LogoBologna City Branding: How to Create a Generative Logo
Bologna City Branding: How to Create a Generative Logo
Roberto Grandi
 
C E Osfor Cities Branding Your City2006
C E Osfor Cities Branding Your City2006C E Osfor Cities Branding Your City2006
C E Osfor Cities Branding Your City2006
Izgi Iletişim
 

Tendances (20)

The Art of Place Branding
The Art of Place Branding The Art of Place Branding
The Art of Place Branding
 
City Branding
City Branding City Branding
City Branding
 
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...
The Key Role of Culture in Place Brand Strategy for Destinations, Cities and ...
 
Madrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critiqueMadrid & Lyon ~ City branding analysis and critique
Madrid & Lyon ~ City branding analysis and critique
 
City Brands Management
City Brands ManagementCity Brands Management
City Brands Management
 
City Branding- The cases of Lisbon & Seoul
City Branding-  The cases of Lisbon & SeoulCity Branding-  The cases of Lisbon & Seoul
City Branding- The cases of Lisbon & Seoul
 
Place Marketing and Branding: Gold Coast AUS
Place Marketing and Branding: Gold Coast AUSPlace Marketing and Branding: Gold Coast AUS
Place Marketing and Branding: Gold Coast AUS
 
City branding for presentation
City branding for presentationCity branding for presentation
City branding for presentation
 
Bologna City Branding: How to Create a Generative Logo
Bologna City Branding: How to Create a Generative LogoBologna City Branding: How to Create a Generative Logo
Bologna City Branding: How to Create a Generative Logo
 
ITB Asia - City Branding
ITB Asia - City BrandingITB Asia - City Branding
ITB Asia - City Branding
 
Badre city branding - dubai
Badre   city branding - dubaiBadre   city branding - dubai
Badre city branding - dubai
 
Place Branding for American Cities
Place Branding for American Cities Place Branding for American Cities
Place Branding for American Cities
 
Place Branding
Place BrandingPlace Branding
Place Branding
 
C E Osfor Cities Branding Your City2006
C E Osfor Cities Branding Your City2006C E Osfor Cities Branding Your City2006
C E Osfor Cities Branding Your City2006
 
City branding
City brandingCity branding
City branding
 
Creating Places Where People Want To Be - Achieving Successful Destination B...
Creating Places Where People Want To Be  - Achieving Successful Destination B...Creating Places Where People Want To Be  - Achieving Successful Destination B...
Creating Places Where People Want To Be - Achieving Successful Destination B...
 
Creating Branded Environments
Creating Branded Environments Creating Branded Environments
Creating Branded Environments
 
Creating Places Where People Want To Be
Creating Places Where People Want To BeCreating Places Where People Want To Be
Creating Places Where People Want To Be
 
City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).City Branding: The case of Lyon (France).
City Branding: The case of Lyon (France).
 
City-branding : Time to Entity
City-branding : Time to EntityCity-branding : Time to Entity
City-branding : Time to Entity
 

Similaire à City Branding

The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...
The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...
The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...
SoMeT: A New Model for Destination Marketing
 
Riga_Walkshop_Aarhus
Riga_Walkshop_AarhusRiga_Walkshop_Aarhus
Riga_Walkshop_Aarhus
Stinne Bille
 
15-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_1
15-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_115-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_1
15-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_1
Stinne Bille
 
Merkbeleid Rotterdam
Merkbeleid RotterdamMerkbeleid Rotterdam
Merkbeleid Rotterdam
VVZC
 

Similaire à City Branding (20)

The Future of DMOs | the ECM manifest
The Future of DMOs | the ECM manifestThe Future of DMOs | the ECM manifest
The Future of DMOs | the ECM manifest
 
The future of digital travel and what it means for destinations
The future of digital travel and what it means for destinationsThe future of digital travel and what it means for destinations
The future of digital travel and what it means for destinations
 
City branding strategy as a condition for activating development potentials
City branding strategy as a condition for activating development potentialsCity branding strategy as a condition for activating development potentials
City branding strategy as a condition for activating development potentials
 
City branding strategy as a condition for activating development potentials
City branding strategy as a condition for activating development potentialsCity branding strategy as a condition for activating development potentials
City branding strategy as a condition for activating development potentials
 
Maryland
MarylandMaryland
Maryland
 
City Marketing 2.0
City Marketing 2.0City Marketing 2.0
City Marketing 2.0
 
Forum Brand Milano - Presentation Eurocities, City of Rotterdam - Robbert Nes...
Forum Brand Milano - Presentation Eurocities, City of Rotterdam - Robbert Nes...Forum Brand Milano - Presentation Eurocities, City of Rotterdam - Robbert Nes...
Forum Brand Milano - Presentation Eurocities, City of Rotterdam - Robbert Nes...
 
The Future is Now! Smaller Cities Unite!
The Future is Now! Smaller Cities Unite!The Future is Now! Smaller Cities Unite!
The Future is Now! Smaller Cities Unite!
 
The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...
The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...
The re-invention of VisitOSLO | Katrine Mosfjeld | #SoMeT15EU Amsterdam, Neth...
 
The Reinvention of VisitOSLO @ SoMeT15EU
The Reinvention of VisitOSLO @ SoMeT15EUThe Reinvention of VisitOSLO @ SoMeT15EU
The Reinvention of VisitOSLO @ SoMeT15EU
 
Pechakucha_Place Branding
Pechakucha_Place BrandingPechakucha_Place Branding
Pechakucha_Place Branding
 
Riga_Walkshop_Aarhus
Riga_Walkshop_AarhusRiga_Walkshop_Aarhus
Riga_Walkshop_Aarhus
 
MED6107 wk07 lecture 2017 18
MED6107 wk07 lecture 2017 18MED6107 wk07 lecture 2017 18
MED6107 wk07 lecture 2017 18
 
Culture is king x culture works x AU INCUBATOR pdf
Culture is king x culture works x AU INCUBATOR pdfCulture is king x culture works x AU INCUBATOR pdf
Culture is king x culture works x AU INCUBATOR pdf
 
Città / Architettura / Commercio
Città / Architettura / CommercioCittà / Architettura / Commercio
Città / Architettura / Commercio
 
Mike Lytiuga | Small presentation about my design & advertising
Mike Lytiuga | Small presentation about my design & advertisingMike Lytiuga | Small presentation about my design & advertising
Mike Lytiuga | Small presentation about my design & advertising
 
15-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_1
15-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_115-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_1
15-007902-2 InternationaliseAarhus_FINALTILweb.pdf 2771566_1_1
 
Merkbeleid Rotterdam
Merkbeleid RotterdamMerkbeleid Rotterdam
Merkbeleid Rotterdam
 
DRIVE 2016 | 26 October: Smart Retail
DRIVE 2016 | 26 October: Smart RetailDRIVE 2016 | 26 October: Smart Retail
DRIVE 2016 | 26 October: Smart Retail
 
The Neighborhood Knowledge Platform
The Neighborhood Knowledge PlatformThe Neighborhood Knowledge Platform
The Neighborhood Knowledge Platform
 

Dernier

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Dernier (20)

Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 

City Branding

  • 1. City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark Branding...
  • 2. City Branding - a tool for change? Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.  
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark
  • 23. City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark