1. Question 2: How effective is the combination of
your main product and ancillary texts?
MAGAZINE ARTICLE
When producing the documentary,
magazine article and radio trailer, we
kept to the same target audience to
show how all three texts are related.
Our target audience is an age range of
15 to 25. Looking at examples of other
magazine articles with a similar age
range for an audience, such as ‘NME’,
we decided it would be appropriate to
write an article in a formal way but not
for people who are of a high status such as first class so that teenagers are able to find
the information about our documentary provided is interesting.
The images we decided to use were
screenshots taken from the
documentary itself. It is clear that this
combines the two texts together and
shows the audience which documentary
the article is informing them about.

2. Question 2: How effective is the combination of
your main product and ancillary texts?
Our magazine article starts with a drop-cap as we
have noticed that it seen as a norm in other
magazine articles. We thought to follow this
norm rather than not using it as it would be a
fraction of our brand identity that would go
unnoticed, whereas inserting it into our text
would capture the reader’s attention.

3. Question 2: How effective is the combination of
your main product and ancillary texts?
RADIO TRAILER
We decided that Capital F.M. is the radio station that would be suitable for our radio
trailer to be broadcasted on as it is known as being one of the most popular stations
across the UK. From our research we found out that approximately 2 million listeners
tune in to Capital F.M. across the UK. Their audience range from the age of 15 and
over. Our documentary is directed at an audience who of any age between 15 and 24.
As part of our brand identity, we thought it would be unique for the narrator of our
documentary to also feature in the radio trailer and give out specific details about the
documentary to the audience; specific details such as the time, date and TV channel.
It also combines the radio trailer and documentary together, showing they are of the
same product. Our radio trailer consists of snippets of vox pops and interviews which
have been taken from our documentary as part of giving the audience an idea of what
is included in the documentary.

4. Question 2: How effective is the combination of
your main product and ancillary texts?
Usually, radio trailers feature music that is also played in the documentary. We
challenged this by creating the music ourselves for both aspects of the overall product.
However, we decided to stick to a similar sound when creating both music tracks as
part of our brand identity and so the audience is able to recognise the track as part of
the ‘Who We Are’ soundtrack. The track used in the radio trailer is fast paced and
upbeat, catching the audience’s attention from the beginning. The track used in the
documentary is not as fast paced but is still upbeat. It is slow paced as it makes it
easier for the audience to hear what the narrator and interviewees are saying.
Another way we decided to promote our documentary was by using the radio trailer
to alert the audience of a certain ‘hashtag’ that can be used to get their opinions
noticed on the social networking site, Twitter. This allows them to feel more involved
with a documentary they can relate to.
[Printscreen taken from the
process of producing the radio
trailer on Final Cut Express.]