14. %age of internet populations purchasing
cross-border
60
50
40
30
percentage
20
10
0
EU Average DE UK FR BE LUX
Source: 2012 European Commission Digital Scorecard
15. Consumer Insights
(Forrester Study 2012)
1. CPA spend is on the rise
2. New customer acquisition
3. Promotions have positive impact
on brand reputation
4. Affiliate model attracts high
spending customers
5. Affiliate model often closes the
sale
Forrester study commissioned by Rakuten LinkShare – April 2012