Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Affiliate Managers Toolkit (Mark Russell)
1. How To Motivate And Incentivise
Affiliates Effectively
By Mark Russell
Existem Affiliate Management
2. Think like an affiliate
• What do they do?
• How do they do it?
• Why do they do it?
• Recognise their entrepreneurial nature.
• Recognise they are paid by results
- Therefore – motivated by results
3. Getting a result – Primary Goals
• Making a sale
• Driving a lead
4. Getting a result – Other Goals
• Achieving high SEO ranking
• Building a database of keywords
• Visible blog / original content
9. The Basics – A Recap
• Affiliates will choose high conversion
over high commission
• Affiliates trust merchants with affiliate
friendly sites
• Affiliates will sign up for programmes that
are easy to work with
• Getting the basics right motivates
RECRUITMENT!
13. Motivation – Lead Quality
• Target quality
• Pay higher CPA when good results are
apparent
• Be transparent
• Validate promptly with rapid feedback
• Provide affiliate education
• Provide affiliate with customer education
material
14. Motivation – Affiliate Recruitment
• Double first commissions
– First sale
• Introductory rates
– High first month commission
• Prize draw
– For posting links
15. Motivation – Affiliate Types
• Different affiliate types require different
strategies
– Cash back / Incentive
– Content
– Voucher Code
– PPC
– Comparison
16. Content Sites - Motivation
• SEO friendly content
• Descriptions
• Timely information
18. Content Sites - Strategy
• Supply bespoke copy
• Send out best-seller / new product
information
• Ensure flow of new and relevant
communication
• Ensure using all network tools
21. PPC Affiliate - Strategy
• Clearly defined PPC policy
• Ensure site converts efficiently
• Make available keyword information
• Provide all tools for available opportunities
• Prompt validation
22. Comparison Site - Motivation
• Multiple retailers
• Standardised information
• Available product
• Conversion
• Revenue
23. Comparison Site - Strategy
• Ensure campaign is visible
• Ensure product feed is correctly specified
• Ensure product feed is updated frequently
• Ensure commission and conversion is in line
with or better than similar retailers
24. Strategy - Summary
• Understand needs and motivation of affiliate
types and address them specifically
25. Conclusion
• Motivating and incentivising is 2 tiered
– Site basics / Programme housekeeping
– Tailored strategy for affiliates
• All communication needs to be timely
• All communication needs to be respectful
• Politeness and courtesy go along way in
affiliate motivation
26. Thank You For Your Time
Mark Russell
www.existem-am.com
mark@existem-am.com
0870 8031366
07971 199909