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Balancing brands vs sales. Getting the most from Fashion Publishers - Fiona Gandy

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BALANCING BRAND VERSUS SALES GETTING THE MOST FROM YOUR FASHION PUBLISHERS Presented by Fiona Gandy Key Account Manager, 7thingsmedia @FiGandy @7thingsmedia Hashtag: #A4UB7 Style, success & sales
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7thingsmedia
Affiliate marketing the growth ,[object Object],[object Object],[object Object],[object Object]
Needs to be managed effectively Complex landscape cashback New season collection voucher codes PR or affiliate bloggers SALE Facebook me! Or text, failing that call or email, or tweet me if I am not on Skype but don’t IM me!
Growth Potential High Low Brand Relevance Low High ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Affiliate value
Voucher and cashback… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Voucher and cashback… ,[object Object],[object Object],[object Object],[object Object]
Fashion aggregators ,[object Object],[object Object],[object Object],[object Object]
Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Events
Events
Who’s who…
Get your house in order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Optimisation
[object Object],Know your objectives ,[object Object],“ Trade the website aggressively against competitors” “ Increase coverage on fashion websites” “ Increase affiliate sales through fashion content sites and bloggers”
Trading Plan Planning and strategy
Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmented recruitment
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object]
Communication ,[object Object],[object Object]
Stand out
Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentives
Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Not impressed by coverage? Revenue up 851% … traffic up 163% year on year 8:1 ROI 7thingsmedia has proven the worth of affiliate marketing to the wider company Orders up by 208%
7things… tomorrow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing...
 
Thank you & questions Thank you to my beautiful panel: - Eve - Sarah - Alex Fiona Gandy Key Account Manager 7thingsmedia [email_address] 020 7017 3196 @FiGandy @7thingsmedia

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Balancing brands vs sales. Getting the most from Fashion Publishers - Fiona Gandy

  • 1. BALANCING BRAND VERSUS SALES GETTING THE MOST FROM YOUR FASHION PUBLISHERS Presented by Fiona Gandy Key Account Manager, 7thingsmedia @FiGandy @7thingsmedia Hashtag: #A4UB7 Style, success & sales
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