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Conversion Clinic
Ben Jesson, CEO of Conversion Rate Experts
What you’ll get from this session…



1   A proven process for conversion rate optimisation


2   Ideas and strategies for increasing your conversion rate


3   Tools and techniques that reveal why people abandon
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
Conversion Site Clinic: Live! - Ben Jesson
What’s killing your
conversion rate?
Conversion killers



 1   Visitor intention doesn’t match


 2   Usability problems


 3   Visitor isn’t persuaded to take your desired action
Killers   Diagnosis   Remedy
Conversion Site Clinic: Live! - Ben Jesson
How can we increase your
   conversion rate?
Conversion Site Clinic: Live! - Ben Jesson

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